Available to hire
I am an experienced writing and communication professional with a demonstrated history of working in advertising, production, and the TV industry. Over the years, I’ve refined my skills in creative direction, copywriting, and content strategy, always seeking innovative ways to engage audiences and enhance brand presence. I thrive on collaboration and leading teams to produce impactful, high-quality multimedia content.
Throughout my career, I’ve managed video and audio productions, launched creative campaigns, and contributed to brand growth in various sectors including media, entertainment, and corporate communications. I continuously develop my expertise by staying updated with new technologies and approaches, including recent training in Generative Artificial Intelligence.
Experience Level
Language
Italian
Fluent
English
Advanced
Spanish; Castilian
Advanced
Work Experience
Freelance Consultant at Self-Employed
May 1, 2024 - PresentProviding freelance consultancy services in creative direction, copywriting, content creation, and communication strategies since May 2024.
Freelance Consultant at Self-Employed
May 1, 2024 - PresentProviding freelance consultancy services in creative direction and copywriting, advising on content strategies, branded content, and communication projects for diverse clients since May 2024.
Content and Sales Communication Manager at Vorwerk Italia
April 30, 2024 - August 29, 2025Coordinated development and production of video content aimed at sales force and consumers for Vorwerk brands Bimby and Folletto. Pioneered internal communication campaigns using innovative video formats to enhance employee engagement and align messaging with brand values. Led a team of 4, establishing new workflows and improving efficiency. Managed end-to-end production of 85% of internal video communication content, resulting in more cost-effective and efficient content creation. Key projects included Compleanno Folletto, Grande Settembre Folletto, Isola Bimby Launch, and Cookidoo New Release.
Content and Sales Communication Manager at Vorwerk Italia
April 30, 2024 - August 29, 2025Led development and production of video content for marketing projects targeting sales force and consumers for Vorwerk brands, including Bimby and Folletto. Pioneered internal communication campaigns using innovative video formats to enhance employee engagement and align messaging with brand values. Increased sales force engagement through creative and disruptive content creation, improving sales performance. Managed a team of 4, established new workflows, and enhanced efficiency through operational model innovation. Oversaw production of 85% of internal video communication content for cost-effective content creation process.
Creative Director / Author / Copywriter at M&C Saatchi
December 31, 2022 - August 29, 2025Led digital communications for Eni brands including Plenitude, Enicom, and corporate sectors. As author, managed development and execution of original video web formats promoting Sky content such as TV series and shows. Oversaw entire production process from concept to post-production ensuring engaging, high-quality content. Created 1,869 clips, 65 videos, 96 shootings, and 63 original concepts in 2019 alone. Notable achievement: 'X Factor 2019' with an average of 4,042,000 viewers. Earlier roles involved copywriting for clients like Fastweb, Generali, Sisal, Pirelli, Unicredit, and more, developing innovative marketing campaigns across various media platforms.
Creative Director / Author / Copywriter at M&C Saatchi
December 31, 2022 - August 29, 2025As Creative Director, led the digital team managing communication for Enì’s Plenitude, Enicomm, and Corporate. As author, developed and executed original video web formats promoting Sky content productions including TV series and shows. Oversaw entire production process from concept to post-production ensuring high-quality, engaging content. Created 1,869 clips, 65 videos, 96 shootings, and 63 original concepts in 2019 alone, significantly boosting viewer engagement and brand visibility. Notable project: ‘X Factor 2019’ video formats reached average 4,042,000 viewers. Previous copywriter role developed innovative marketing campaigns across multiple platforms to enhance brand presence and consumer engagement.
Creative Director / Copywriter at Alta Formazione
December 31, 2015 - August 29, 2025Boosted engagement by 20% through creative e-learning content for corporate training, increasing employee retention and satisfaction. Increased brand awareness by ideating and executing innovative self-promotion advertising campaigns.
Creative Director / Copywriter at Alta Formazione
December 31, 2015 - August 29, 2025Boosted engagement by 20% through creative approach to e-learning content for corporate training, increasing employee retention and satisfaction. Increased brand awareness by ideating and executing innovative self-promotion advertising, heightening market visibility.
Creative Director at Music Production
December 31, 2014 - August 29, 2025Directed audio productions including radio and TV, voice castings, musical research, dubbing, audiobook recording, jingles, and copywriting projects. Expanded client base by 15% and earned multiple awards through successful self-promotion projects, such as “Sappiamo come farci sentire”.
Creative Director at Music Production
December 31, 2014 - August 29, 2025Directed audio productions including radio/TV, voice castings, musical research, dubbing direction, audiobooks recording, jingles, and copywriting projects. Increased new clients by 15% and earned multiple awards through a successful self-promotion project 'Sappiamo come farci sentire', expanding business and boosting studio awareness.
Copywriter at Red Cell
December 31, 2010 - August 29, 2025Worked on copywriting assignments for clients including Boehringer Ingelheim, De Cecco, Euler Hermes, SIAC.
Copywriter at Red Cell
December 31, 2010 - August 29, 2025Created advertising content for Boehringer Ingelheim, De Cecco, Euler Hermes, Siac and others, advancing brand communications.
Copywriter at Bates
December 31, 2007 - August 29, 2025Created copy for clients like Bingo, Amnesty International, Rover, Pfizer, BAT, Europcar, Trenitalia, Boehringer Ingelheim, ACI, Ministero Del Lavoro, Banca di Roma, De Cecco, Honda, L’Unità, 3 Videotelefonia Mobile, FastWeb. Specialized in radio advertising expanding into audio communication.
Copywriter at Bates
December 31, 2007 - August 29, 2025Worked on campaigns for clients including Bingo, Amnesty International, Rover, Pfizer, BAT, Europcar, Trenitalia, Boehringer Ingelheim, and others. Specialized in radio advertising, expanding experience and audio communication expertise.
Copywriter at Fagan Reggio del Bravo
December 31, 2002 - August 29, 2025Provided copywriting services in Rome.
Copywriter at Fagan Reggio Del Bravo
December 31, 2002 - August 29, 2025Copywriting responsibilities at agency, contributing to campaign development.
Junior Copywriter at Bates
December 31, 2001 - August 29, 2025Junior copywriter role in Rome.
Junior Copywriter at Bates
December 31, 2001 - August 29, 2025Assisted in copywriting tasks supporting senior teams.
Assistant Copywriter at J. Walter Thompson
December 31, 2000 - August 29, 2025Assisted in copywriting projects in Rome.
Assistant Copywriter at J. Walter Thompson
December 31, 2000 - August 29, 2025Supported copywriting projects aiding the creative department.
Education
Generative AI Certification at AKG Group Milan
January 1, 2025 - January 1, 2025Master's Degree in Italian Literature at Università Sapienza
January 1, 1998 - January 1, 1998Generative AI Certification at AKG Group Milan
January 1, 2025 - January 1, 2025Master's Degree in Italian Literature at University Sapienza
January 11, 2030 - January 1, 1998Qualifications
High School Diploma in Classical Studies
January 1, 1991 - January 1, 1991Generative AI Certification
January 1, 2025 - August 29, 2025High School Diploma, Classical Studies
January 11, 2030 - January 1, 1991Generative Artificial Intelligence Certification
January 1, 2025 - August 29, 2025Industry Experience
Media & Entertainment, Education, Consumer Goods, Professional Services, Telecommunications
Experience Level
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