I am a Service Designer experienced in delivering service design projects in complex environments. I design end-to-end services that work across teams and systems to create accessible, user-friendly solutions for customers and colleagues. My approach involves conducting thorough user research, facilitating workshops, and embedding accessibility and sustainability into design processes to ensure inclusive and delivery-ready solutions. With a background in UX research and service design, I collaborate effectively with cross-functional teams including business, marketing, and engineering. I am passionate about championing human-centered design and iterative practices, mentoring junior designers, and driving product directions aligned with user needs and business goals.…

Aishwarya Bhave

I am a Service Designer experienced in delivering service design projects in complex environments. I design end-to-end services that work across teams and systems to create accessible, user-friendly solutions for customers and colleagues. My approach involves conducting thorough user research, facilitating workshops, and embedding accessibility and sustainability into design processes to ensure inclusive and delivery-ready solutions. With a background in UX research and service design, I collaborate effectively with cross-functional teams including business, marketing, and engineering. I am passionate about championing human-centered design and iterative practices, mentoring junior designers, and driving product directions aligned with user needs and business goals.…

Available to hire

I am a Service Designer experienced in delivering service design projects in complex environments. I design end-to-end services that work across teams and systems to create accessible, user-friendly solutions for customers and colleagues. My approach involves conducting thorough user research, facilitating workshops, and embedding accessibility and sustainability into design processes to ensure inclusive and delivery-ready solutions.

With a background in UX research and service design, I collaborate effectively with cross-functional teams including business, marketing, and engineering. I am passionate about championing human-centered design and iterative practices, mentoring junior designers, and driving product directions aligned with user needs and business goals.

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Work Experience

UX Researcher (Freelance) at DigitAll Solutions UK
April 30, 2025 - August 29, 2025
Conducted user research and usability testing on internal tools, identifying workflow issues that informed prototypes and improved usability. Ran accessibility tests with diverse users, ensuring designs met WCAG standards and reducing future rework. Produced journey maps, prototypes, and insight decks that aligned product direction with user needs and business goals. Translated research insights into actionable service recommendations, guiding product direction and driving consensus in leadership reviews. Embedded feedback loops into agile sprints, enabling iterative improvements and measurable outcomes.
Service Design Engagement at Aegon Ltd.
February 29, 2024 - August 29, 2025
Facilitated co-design workshops and user research to shape inclusive digital journeys for millennial users, improving engagement with pension platforms. Created service blueprints and future-state journeys that guided collaboration across business, marketing, and engineering. Mapped future-state journeys and service blueprints to reveal gaps, driving collaboration across business, marketing, and technology teams. Collaborated with marketing, business, and engineering teams to embed accessibility and sustainability into design outputs, ensuring solutions were feasible, inclusive, and delivery-ready. Delivered rapid usability testing of prototypes, surfacing early UX issues and reducing development rework. Advocated accessibility and user-centred design, ensuring solutions were feasible and delivery-ready.
Deputy Manager - UX Specialist at HDFC Bank Ltd.
September 30, 2023 - August 29, 2025
Redesigned 24 service journeys to shift customers to digital platforms, cutting in-branch traffic by 40% over 9 months. Facilitated alignment sessions with legal, compliance, and engineering to identify constraints and ensure new designs met national regulatory standards. Developed cross-channel journey maps and service blueprints that surfaced pain points, influencing executive-level prioritisation of service improvements. Conducted regular user testing and internal audits to iterate on designs rapidly, enabling faster, insight-driven updates within agile sprint cycles. Mentored junior designers and championed human-centred design across teams, embedding inclusive, iterative practices that raised design maturity organisation-wide.
UX Research Intern at Red Baton Design Studio
December 31, 2021 - August 29, 2025
Conducted user interviews and prototype testing for health and education apps. Synthesised findings into actionable design recommendations, improving accessibility for first-time digital users.

Education

MA Service Design at Royal College of Art, London, UK
January 11, 2030 - August 29, 2025
Public Policy Analysis at London School of Economics and Political Science (LSE)
January 11, 2030 - August 29, 2025
B.Des. Business Services & Systems Design at Srishti School of Art, Design & Technology, Bengaluru
January 11, 2030 - August 29, 2025

Qualifications

India’s Best Design Award
January 1, 2024 - August 29, 2025
Engage Asia’s Best Intuitive UI/UX Experience Award
January 1, 2024 - August 29, 2025

Industry Experience

Financial Services, Professional Services, Software & Internet, Education, Healthcare

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