I am a creative professional with a strong foundation in visual storytelling and a keen eye for high-quality, trend-driven content. I have experience leading cross-functional creative teams, solving complex design challenges, and managing large-scale projects with strategic precision. Skilled in streamlining workflows and delivering visually compelling solutions tailored to clients from diverse industries including medical, hospitality, luxury and fashion, IT, telecom, interior design, and professional services. With a deep understanding of the UAE and Middle East markets, I focus on project management and planning, staying up to date with the latest AI-powered creative tools and technologies to ensure innovative and efficient design outcomes. My multidisciplinary expertise and formal training empower me to craft culturally attuned and strategically impactful design solutions.…

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I am a creative professional with a strong foundation in visual storytelling and a keen eye for high-quality, trend-driven content. I have experience leading cross-functional creative teams, solving complex design challenges, and managing large-scale projects with strategic precision. Skilled in streamlining workflows and delivering visually compelling solutions tailored to clients from diverse industries including medical, hospitality, luxury and fashion, IT, telecom, interior design, and professional services. With a deep understanding of the UAE and Middle East markets, I focus on project management and planning, staying up to date with the latest AI-powered creative tools and technologies to ensure innovative and efficient design outcomes. My multidisciplinary expertise and formal training empower me to craft culturally attuned and strategically impactful design solutions.…

Available to hire

I am a creative professional with a strong foundation in visual storytelling and a keen eye for high-quality, trend-driven content. I have experience leading cross-functional creative teams, solving complex design challenges, and managing large-scale projects with strategic precision. Skilled in streamlining workflows and delivering visually compelling solutions tailored to clients from diverse industries including medical, hospitality, luxury and fashion, IT, telecom, interior design, and professional services.

With a deep understanding of the UAE and Middle East markets, I focus on project management and planning, staying up to date with the latest AI-powered creative tools and technologies to ensure innovative and efficient design outcomes. My multidisciplinary expertise and formal training empower me to craft culturally attuned and strategically impactful design solutions.

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Language

English
Fluent
Arabic
Fluent

Work Experience

Senior Graphic Designer/ Content Creator at Sirona Polyclinic
January 1, 2024 - Present
Led content strategy and creation across web, blog, social media, and print to build brand awareness and engagement. Produced multimedia content including graphics, videos, and infographics tailored for marketing campaigns and patient acquisition. Collaborated with marketing, product, and clinical teams to align messaging with business goals. Created brand guidelines, directed visual campaigns, and integrated AI tools such as Adobe Firefly, Midjourney, and DALL-E to streamline workflows. Produced social media and paid ad videos using traditional and AI video production tools. Analyzed trends and market insights to keep the brand visually relevant.
Brand Designer / Marketing Manager at Wellness Pharmacy Troy
December 31, 2023 - August 29, 2025
Built and implemented a holistic brand identity system including logo, guidelines, typography, and color theory positioning the pharmacy as a modern wellness destination. Designed cross-platform marketing materials including packaging, signage, print campaigns, and promotional assets ensuring consistent visual narrative. Art-directed spatial branding collaborating with interior designers. Managed and designed the company website with optimal UI and mobile responsiveness. Curated and managed social media content with organic and paid strategies to grow engagement. Maintained digital content calendars and monitored campaign metrics to refine strategies. Leveraged Adobe Creative Suite for static and motion design and produced social media and paid ad videos.
Brand Consultant/ Freelance Creative Lead at Freelance
January 1, 2012 - Present
Delivered strategic and visually compelling design solutions across diverse industries including medical, hospitality, luxury and fashion, IT, telecom, interior design, and professional services. Specialized in brand identity systems, responsive web design, social media campaigns, and print collateral with a strong foundation in visual communication. Worked with clients in the USA and UAE, understanding regional aesthetics and global market dynamics to craft culturally attuned and strategically impactful design solutions.

Education

Bachelor of Fine Arts in Illustrative Design at Rocky Mountain College of Art + Design (RMCAD)
January 1, 2025 - August 29, 2025
Associate Degree in Applied Arts Major in Art and New Media at Kalamazoo Valley Community College (KVCC)
January 1, 2012 - August 29, 2025

Qualifications

Add your qualifications or awards here.

Industry Experience

Healthcare, Retail, Professional Services, Media & Entertainment, Telecommunications