Muhammad Affan Jawwad

Work Experience

Digital Marketer at Freelance / Multiple Clients
January 1, 2022 - Present
Planned and executed social media campaigns across Facebook, Instagram, and LinkedIn, increasing engagement by up to 50%. Managed paid advertising (Facebook Ads & Google Ads) with successful targeting strategies and consistent ROI between 3x–5x. Performed keyword research and implemented SEO strategies to improve website rankings on Google SERPs. Created and scheduled monthly content calendars for product and service-based businesses. Designed visually appealing posts using Canva and collaborated with graphic designers for branding consistency. Tracked campaign performance using Google Analytics, Meta Business Suite, and UTM tags. Conducted competitor analysis and market research to tailor marketing strategies per client needs.
Digital Marketer Freelancer at Multiple Clients
January 1, 2022 - Present
Planned and executed social media campaigns across Facebook, Instagram, and LinkedIn, increasing engagement by up to 50%. Managed paid advertising (Facebook Ads & Google Ads) with successful targeting strategies and consistent ROI between 3x to 5x. Performed keyword research and implemented SEO strategies that improved website rankings on Google SERPs. Created and scheduled monthly content calendars for product and service-based businesses. Designed visually appealing posts using Canva and collaborated with graphic designers to maintain branding consistency. Tracked campaign performance using Google Analytics, Meta Business Suite, and UTM tags. Conducted competitor analysis and market research to tailor marketing strategies per client needs.

Education

Intermediate (Pre-Engineering) at Board of Intermediate Education Karachi
January 1, 2019 - January 1, 2020
Matriculation (Science Group) at Board of Secondary Education Karachi
January 1, 2017 - January 1, 2018
Digital Marketing Diploma at Aptech Computer Education, Karachi
January 1, 2021 - January 1, 2021
Intermediate (Pre-Engineering) at Board of Intermediate Education Karachi
January 11, 2030 - January 1, 2020
Matriculation (Science Group) at Board of Secondary Education Karachi
January 11, 2030 - January 1, 2018
Digital Marketing Diploma at Aptech Computer Education, Karachi
January 11, 2030 - January 1, 2021

Qualifications

Google Ads Search Certification
January 1, 2024 - August 29, 2025
Google Ads Search Certification
January 1, 2024 - August 29, 2025
HSC (Pre-Engineering)
January 11, 2030 - January 1, 2022
SSC (Science)
January 11, 2030 - January 1, 2021

Industry Experience

Software & Internet, Media & Entertainment, Professional Services, Retail