Available to hire
I am a result-oriented and strategic leader with solid experience in business development, P&L responsibility, and growth journeys within consulting. I have led change initiatives in complex organizations and built long-term, value-based business relationships. My focus is on customer value and operational efficiency in a creative context.
I am passionate about creating products and services with meaning by understanding people, markets, and their context. Throughout my career, I have developed and implemented operational excellence initiatives and driven strategic growth in design and experience design businesses internationally.
Experience Level
Language
Swedish
Fluent
English
Fluent
Work Experience
Head of Design Practice Excellence at Lynk & Co Design at Geely Group
January 1, 2022 - PresentDevelops, leads, and implements operational excellence initiatives within the design department. Worked with external management consultants for a year to prepare a carve-out and corporatization of the design department.
VP & Head of Business Area Experience Design at AFRY
December 31, 2021 - August 29, 2025Member of the divisional management team for Industrial and Digital Solutions (SEK 5 billion). P&L responsibility for the Experience Design business area (SEK 250 million) with studios in Gothenburg, Stockholm, Malmö, and Copenhagen, serving an international B2B client base. Managed physical, digital, environmental, and service design. Established operations in Denmark and exceeded growth targets. Led strategic initiatives and represented the business area at Capital Markets Day.
Market Area Manager, Industrial Design & Technical Information at ÅF
December 31, 2017 - August 29, 2025Responsible for business development and strategic acquisitions. Led expansion and establishment in Stockholm and Malmö. Executed the acquisition of Inuse (100 employees), making the company Sweden's largest design provider.
Business Unit Manager, Industrial Design at Epsilon
December 31, 2012 - August 29, 2025Assigned to Sandvik Mining and Construction as Acting Global Head of Design for 3 years. Led design work in collaboration with marketing to merge 13 international brands into one: Sandvik. Designed and implemented the product identity for the new product portfolio. Doubled growth and profitability through development of a new business model. Led strategic partnerships with AB Volvo and collaboration with Wingårdh Architects on "digiphysical" furniture.
Designer at Nya Perspektiv Design AB
December 31, 2001 - August 29, 2025Various design assignments including clients Husqvarna, Volvo Construction Equipment, Electrolux, among others.
Education
Board Certificate at Chamber of Commerce, Gothenburg
January 1, 2025 - January 1, 2025Business Executive Leadership Program at Stockholm School of Economics
January 1, 2016 - January 1, 2016MBA (customized program) at Copenhagen Business School
January 1, 2009 - January 1, 2011Executive Foundation - Management Program at Lund University
January 1, 2008 - January 1, 2008MFA Industrial Design at Umeå Institute of Design
January 11, 2030 - August 29, 2025Four-year technical upper secondary at Wennströmka School
January 11, 2030 - August 29, 2025High School at Glendora High School, Los Angeles, USA
January 11, 2030 - August 29, 2025Qualifications
Jury Member, Grand Award of Design – Teknikföretagen
January 1, 2020 - August 29, 2025Program Council Member, Umeå University Institute of Design
January 1, 2019 - January 1, 2022Member, Skeppshult Bicycle Product Advisory Board
January 11, 2030 - August 29, 2025Industry Experience
Manufacturing, Professional Services, Consumer Goods, Transportation & Logistics
Experience Level
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