Available to hire
I am a strategically minded and data-driven marketing and communication expert with over 4 years of experience specializing in Brand & Content Marketing and CRM management using HubSpot and Salesforce. I excel in driving multichannel campaigns with measurable success in increasing reach (+20%), lead generation, and optimizing the customer journey across various digital channels like Meta and E-Commerce. I am passionate about leveraging strong analytical skills and a focus on data-based decision-making to create impactful business outcomes.
With my international expertise gained through a Master’s degree in International Management and extensive intercultural project and team work, I am solution-oriented, adaptable, and a great team player, ready to tackle complex business challenges on a global scale. Proficient in English (C2) and German (B1), I am committed to growing and evolving within diverse marketing environments.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Language
English
Fluent
Hindi
Fluent
German
Intermediate
Work Experience
Brand Manager at Maatif Farms
January 1, 2024 - PresentRemote role focused on developing brand strategies and conducting market analyses that resulted in +20% sales growth. Responsible for building and maintaining leads and handing over to account managers for closing phases in the DACH market. Conducted training sessions for staff on marketing and communication processes.
Freelance Content Writer at Vaidam Health Pvt. Ltd.
January 31, 2023 - August 29, 2025Created medical content and visual programs under tight deadlines, increasing the customer base by 12%. Built reader trust by delivering high-quality, error-free articles.
Sub-Editor at New Delhi Print Media Pvt. Ltd.
March 31, 2021 - August 29, 2025Edited and reviewed content for language and quality, improving content performance by 15%. Collaborated closely with editorial teams on content strategies.
PR Writer at Pure Rose System Pvt. Ltd.
March 31, 2020 - August 29, 2025Drafted and edited press releases for product launches and events, leading to a 10% increase in online engagement. Conducted market analyses and supported strategic PR measures.
Video Journalist / Graphic Designer at Sports Street
November 30, 2020 - August 29, 2025Conceptualized video content, conducted interviews, and managed editing and graphics which increased social media audience engagement by 15%.
Video Journalist / Graphic Designer at The Sunday Headlines
March 31, 2019 - August 29, 2025Conceptualized video content, conducted interviews, handled editing and graphics, resulting in a 20% increase in reach and success.
Executive PR at Youth 4 Work
July 31, 2018 - August 29, 2025Supported PR campaigns and media work to raise brand awareness, resulting in a 10% increase in PR resonance.
Brand Manager at Maatif Farms
January 1, 2024 - PresentResponsible for developing brand strategies and conducting market analyses leading to a 20% increase in revenue. Managed lead generation processes and handed leads over to account managers focused on the DACH market. Delivered marketing and communication process training to employees while working remotely.
Freelance Content Writer at Vaidam Health Pvt. Ltd.
January 1, 2023 - August 29, 2025Created medical content and visual programs under tight deadlines improving customer base by 12%. Enhanced reader trust by delivering high-quality, error-free articles.
Sub-Editor at New Delhi Print Media Pvt. Ltd.
March 1, 2021 - August 29, 2025Edited and proofread content for language and quality improvements leading to a 15% increase in content performance. Collaborated with editorial teams on content strategy.
PR Writer at Pure Rosystem Pvt. Ltd.
March 1, 2020 - August 29, 2025Composed and processed press releases for product launches and events generating 10% improvement in online engagement. Conducted market research and assisted with strategic PR campaigns.
Video Journalist / Graphic Designer at Sports Street
November 1, 2020 - August 29, 2025Produced video content, conducted interviews, performed video editing and graphics work, and increased social media audiences by 15%.
Video Journalist / Graphic Designer at The Sunday Headlines
March 1, 2019 - August 29, 2025Developed video reports and managed interview recordings and editing. Achieved 20% growth in reach and success.
Executive PR at Youth 4Work
July 1, 2018 - August 29, 2025Supported PR campaigns and media relations to enhance brand awareness, resulting in a 10% increase in PR resonance.
Brand Manager at Maatif Farms
January 1, 2024 - PresentLeading brand strategies and conducting market analysis with revenue growth of +20%. Responsible for lead generation management and handover to Account Manager for deal closure in DACH markets. Conducted training for employees in marketing and communication processes while working remotely.
Freelance Content Writer at Vaidam Health Pvt. Ltd.
January 31, 2023 - August 29, 2025Produced medical content and visuals under tight deadlines, increasing customer base by +12%. Improved reader trust through high-quality, error-free articles.
Sub-Editor at New Delhi Print Media Pvt. Ltd.
March 31, 2021 - August 29, 2025Edited and proofread content for linguistic and quality standards, improving content performance by +15%. Collaborated with editorial teams on content strategies.
PR Writer at Pure Rosystem Pvt. Ltd.
March 31, 2020 - August 29, 2025Composed and edited press releases for product launches and events, increasing online engagement by +10%. Conducted market analyses and supported strategic PR measures.
Video Journalist / Graphic Designer at Sports Street
November 30, 2020 - August 29, 2025Created video content, conducted interviews, managed editing and graphics, boosting social media audience by +15%.
Video Journalist / Graphic Designer at The Sunday Headlines
March 31, 2019 - August 29, 2025Conceptualized video pieces, conducted interviews, and handled editing and graphic design, increasing reach by +20%.
Executive PR at Youth 4 Work
July 31, 2018 - August 29, 2025Supported PR campaigns and media relations to enhance brand awareness with +10% PR impact increase.
Education
M.A. International Management at IU International Institute of Applied Sciences
January 1, 2023 - December 31, 2024PG Diploma Journalism & Mass Communication at Apeejay Institute of Mass Communication
January 1, 2017 - December 31, 2018Bachelors of Commerce at University of Allahabad
January 1, 2014 - December 31, 2017M.A. Internationale Management at IU International Institute of Applied Sciences
January 1, 2023 - January 1, 2024PG-Diploma in Journalism & Mass Communication at Apeejay Institute of Mass Communication
January 1, 2017 - January 1, 2018Bachleor of Commerce (BWL) at University of Allahabad
January 1, 2014 - January 1, 2017M.A. International Management at IU International Institute of Applied Sciences
January 1, 2023 - December 31, 2024PG-Diploma in Journalism & Mass Communication at Apeejay Institute of Mass Communication
January 1, 2017 - December 31, 2018Bachleor of Commerce at University of Allahabad
January 1, 2014 - December 31, 2017Qualifications
Content-Led SEO, Semrush Academy
July 1, 2025 - August 29, 2025Advanced Content Marketing, Semrush Academy
July 1, 2025 - August 29, 2025How to Boost Lead Generation with SEO, Semrush Academy
July 1, 2025 - August 29, 2025Mastering Digital PR, Semrush Academy
July 1, 2025 - August 29, 2025Social Media Marketing Crash Course, Semrush Academy
July 1, 2025 - August 29, 2025International SEO, Semrush Academy
July 1, 2025 - August 29, 2025Become an AI-Powered Marketer, Semrush Academy
July 1, 2025 - August 29, 2025How to Increase Sales on Shopify with Content Marketing, Semrush Academy
July 1, 2025 - August 29, 2025How to Craft High-Impact Digital Advertising Campaigns Using Semrush, Semrush Academy
July 1, 2025 - August 29, 2025Search and Conversions for Agencies: A Data-Driven Framework, Semrush Academy
July 1, 2001 - August 29, 2025Content-Led SEO
July 1, 2025 - August 29, 2025Advanced Content Marketing
July 1, 2025 - August 29, 2025How to Boost Lead Generation with SEO
July 1, 2025 - August 29, 2025Mastering Digital PR
July 1, 2025 - August 29, 2025Social Media Marketing Crash Course
July 1, 2025 - August 29, 2025International SEO
July 1, 2025 - August 29, 2025Become an AI-Powered Marketer
July 1, 2025 - August 29, 2025How to Increase Sales on Shopify with Content Marketing
July 1, 2025 - August 29, 2025How to Craft High-Impact Digital Advertising Campaigns Using Semrush
July 1, 2025 - August 29, 2025Search and Conversions for Agencies: A Data-Driven Framework
July 1, 2001 - August 29, 2025Content-Led SEO, Semrush Academy
July 1, 2025 - August 29, 2025Advanced Content Marketing, Semrush Academy
July 1, 2025 - August 29, 2025How to Boost Lead Generation with SEO, Semrush Academy
July 1, 2025 - August 29, 2025Mastering Digital PR, Semrush Academy
July 1, 2025 - August 29, 2025Social Media Marketing Crash Course, Semrush Academy
July 1, 2025 - August 29, 2025International SEO, Semrush Academy
July 1, 2025 - August 29, 2025Become an AI-Powered Marketer, Semrush Academy
July 1, 2025 - August 29, 2025How to Increase Sales on Shopify with Content Marketing, Semrush Academy
July 1, 2025 - August 29, 2025How to Craft High-Impact Digital Advertising Campaigns Using Semrush, Semrush Academy
July 1, 2025 - August 29, 2025Search and Conversions for Agencies: A Data-Driven Framework, Semrush Academy
July 1, 2001 - August 29, 2025Industry Experience
Consumer Goods, Media & Entertainment, Healthcare, Software & Internet, Professional Services, Retail
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
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