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I’m a media buyer and strategic marketer, driven by a passion for blending creativity with strategy. Whether I’m crafting ad campaigns or optimizing media spend, I focus on delivering results that resonate with audiences and meet business goals, thriving on solving problems with data-driven insights and innovative solutions. I enjoy working in dynamic environments that challenge me to grow and apply my diverse skills. Constantly curious, I’m always looking for new opportunities to learn, collaborate, and make a meaningful impact.…I’m a media buyer and strategic marketer, driven by a passion for blending creativity with strategy. Whether I’m crafting ad campaigns or optimizing media spend, I focus on delivering results that resonate with audiences and meet business goals, thriving on solving problems with data-driven insights and innovative solutions. I enjoy working in dynamic environments that challenge me to grow and apply my diverse skills. Constantly curious, I’m always looking for new opportunities to learn, collaborate, and make a meaningful impact.

Inês Castelo-Branco

Media Coordinator, Marketing Strategist, Production Manager, +4

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I’m a media buyer and strategic marketer, driven by a passion for blending creativity with strategy. Whether I’m crafting ad campaigns or optimizing media spend, I focus on delivering results that resonate with audiences and meet business goals, thriving on solving problems with data-driven insights and innovative solutions. I enjoy working in dynamic environments that challenge me to grow and apply my diverse skills. Constantly curious, I’m always looking for new opportunities to learn, collaborate, and make a meaningful impact.…I’m a media buyer and strategic marketer, driven by a passion for blending creativity with strategy. Whether I’m crafting ad campaigns or optimizing media spend, I focus on delivering results that resonate with audiences and meet business goals, thriving on solving problems with data-driven insights and innovative solutions. I enjoy working in dynamic environments that challenge me to grow and apply my diverse skills. Constantly curious, I’m always looking for new opportunities to learn, collaborate, and make a meaningful impact.

Available to hire

I’m a media buyer and strategic marketer, driven by a passion for blending creativity with strategy. Whether I’m crafting ad campaigns or optimizing media spend, I focus on delivering results that resonate with audiences and meet business goals, thriving on solving problems with data-driven insights and innovative solutions.

I enjoy working in dynamic environments that challenge me to grow and apply my diverse skills. Constantly curious, I’m always looking for new opportunities to learn, collaborate, and make a meaningful impact.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Language

Portuguese

Fluent

English

Advanced

Spanish; Castilian

Advanced

Work Experience

Media Buyer at Poseidon Digital / Worlds™ - Remote

October 31, 2023 - August 29, 2025

Manage budgets, collaborate with creative teams, and stay ahead of industry trends to deliver impactful results mainly on Google Ads and Meta Ads Manager, with relevant experience on TikTok. Skilled in leveraging data analytics to optimize performance, maximize ROI and ROAS, and effectively reach target audiences.

Sales Associate at Garrafeira Nacional - Lisbon

March 31, 2022 - August 29, 2025

Drove sales through expert product knowledge and personalized customer service. Skilled in managing inventory, conducting tastings, and building strong client relationships to increase repeat business. Proficient in identifying customer needs and providing tailored wine recommendations to enhance sales performance.

Executive Winemaker at Viña Laura Hartwig - Chile

March 31, 2021 - August 29, 2025

Gained hands-on experience in all stages of the winemaking process, from grape harvesting and fermentation to blending and bottling. Assisted in managing production timelines, quality control, and inventory. Collaborated closely with the winemaking team to ensure consistency and excellence in wine quality while supporting the development of new blends and improving production processes.

Media Buyer at Poseidon Digital / Worlds

July 1, 2025 - July 1, 2025

Remote role focused on planning and executing multi-channel paid media campaigns to maximize ROAS. Managed budgets, tracked performance across Google Ads, Meta Ads, and TikTok, and collaborated with creative and product teams to optimize messaging. Built data-driven insights to inform spend and creative decisions.

Executive Winemaker at Garrafeira Nacional

October 1, 2023 - October 1, 2023

Led winemaking operations, production planning, quality assurance, and inventory control. Collaborated with marketing and events teams to align product strategy with brand goals. Drove process improvements, supported new blends, and ensured consistency in wine quality across ranges.

Resident Winemaker at Viña Laura Hartwig

March 1, 2022 - March 1, 2022

Managed day-to-day winemaking in Chile, including grape selection, fermentation oversight, blending decisions, and bottling readiness. Implemented improvements in production workflows and quality control; collaborated with distribution partners to support regional markets.

Winemaker at Quinta da Lagoa

August 1, 2020 - August 1, 2020

Involved in all stages of winemaking from grape harvest through fermentation, blending, and bottling. Assisted in production timelines, quality assurance, and inventory control. Supported the development of new blends and improved production processes across regional varieties.