I design stories for a clientele that spans the corporate, cultural, and institutional sectors. I am a creative lead, storyteller, and art director with expertise at the crossroads of branding, product, and communication. Hands-on and solution-oriented. Leader of tight creative units as a maker and mentor. A lateral thinker steering innovative strategies, design initiatives, and multifaceted solutions for entertainment, art, media, and tech companies.…

Yves Capelle

I design stories for a clientele that spans the corporate, cultural, and institutional sectors. I am a creative lead, storyteller, and art director with expertise at the crossroads of branding, product, and communication. Hands-on and solution-oriented. Leader of tight creative units as a maker and mentor. A lateral thinker steering innovative strategies, design initiatives, and multifaceted solutions for entertainment, art, media, and tech companies.…

Available to hire

I design stories for a clientele that spans the corporate, cultural, and institutional sectors. I am a creative lead, storyteller, and art director with expertise at the crossroads of branding, product, and communication. Hands-on and solution-oriented.

Leader of tight creative units as a maker and mentor. A lateral thinker steering innovative strategies, design initiatives, and multifaceted solutions for entertainment, art, media, and tech companies.

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Skills

Experience Level

Language

French
Fluent
English
Fluent
Romanian, Moldavian, Moldovan
Advanced
Vietnamese
Intermediate
German
Intermediate

Work Experience

Concept Artist at Skymagic
May 1, 2024 - October 30, 2025
Creative concepts and artworks for confidential drone shows productions and pitches.
Creative Lead at UNBOX
March 1, 2023 - March 1, 2023
Global marketing, product, and user experience; steward of GNOX; lead art on Web3 team; creative direction—physical merch & virtual (AR) product design.
Senior Concept Artist at Dragone Productions
January 1, 2023 - January 1, 2023
Brought creative value within the Art Department behind Franco Dragone’s shows, events and theme parks as a lead illustrator and props designer.
Creative Lead at UNBOX
January 1, 2022 - March 1, 2023
Global marketing, product, and user experience, steward of GNOX, the UNBOX mascot, lead art on Web3 team, creative direction—physical merch & virtual (AR) product design.
Principal, Story Artist at Film Storyboards
October 1, 2010 - October 30, 2025
Visualising for films, series and commercials; IMDb credits; exhaustive client list.
Art Director /Creative at alternatyves
July 1, 2008 - Present
Storytelling, branding, product development, illustration & design. Clients include: NEW SUBSTANCE, HSBC, Hermès, UEFA, Swisscom, Greenpeace, The European Commission, and The US Army.
Art Director / Creative at alternatyves
July 1, 2008 - October 30, 2025
Corporate storytelling, branding, product development, illustration & design. Built tight creative units; led branding and design initiatives for clients including NEW SUBSTANCE, HSBC, Hermès, UEFA, Swisscom, Greenpeace, The European Commission, and The US Army.
Art Director at Brandhome
January 1, 2007 - January 1, 2007
In-house and freelance, responsible for very successful campaigns for BASE KPN, and the Zoo van Antwerpen relaunch among other accounts.
Senior Concept Artist at Dragone Productions
January 1, 2006 - December 31, 2023
Brought outstanding creative value within the Art Department behind Franco Dragone’s shows, events and theme parks as a lead illustrator and props designer.
Concept Artist at André Heller
January 1, 2006 - October 30, 2025
Visual consultant for Austrian multimedia artist André Heller since 2006. Projects include visual development for Al Noor Island, Sharjah; a children playground in Austria; several garden sculptures; various shows and events; a kinetic touring sculpture for Swarovski, with Stu fish.
Art Director at Brandhome
January 1, 2005 - December 31, 2007
In-house and freelance, responsible for very successful campaigns for BASE KPN, and the Zoo van Antwerpen relaunch among other accounts.
Illustrator at Freelance
January 1, 2004 - January 1, 2004
Illustrator for multiple clients; Saatchi & Saatchi, Studio Goffin, and the European Parliament.
Illustrator at Freelance – Various locations, Europe
January 1, 2002 - December 31, 2004
Illustrator for Saatchi & Saatchi, Studio Goffin, and the European Parliament.
Art Director at Extramedia/Sutrixmedia
March 1, 2001 - March 1, 2001
Led small team of programmers and 3D designers. Responsible for the company demo.
Story Artist at Freelance – Saigon, Vietnam
January 1, 2001 - January 1, 2001
Nghệ sĩ khái niệm
Art Director at Extramedia/Sutrixmedia
October 1, 2000 - March 1, 2001
Led a tight unit of programmers and 3D designers. Responsible for the company demo.
Illustrator at Freelance – Saigon, Vietnam
January 1, 1999 - December 31, 2001
Illustrator for various clients.

Education

at ISBA - Saint Luc, Liège; Conservatoire Royal, Verviers
January 11, 2030 - October 30, 2025
Drawing at École des Arts, Ixelles
January 1, 2022 - July 6, 2026
Illustration at ISBA - Saint Luc, Liège
January 1, 1996 - December 31, 1998
Flute, Grande Distinction at Conservatoire Royal, Verviers
January 1, 1995 - December 31, 1995

Qualifications

SOFAM – Vice-president, board member
June 1, 2022 - July 6, 2026
SOFAM – Member
January 1, 1997 - July 6, 2026

Industry Experience

Media & Entertainment, Professional Services, Non-Profit Organization, Government, Education

Skills

Experience Level