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Hi, I'm Kevin Cupples, a passionate digital marketing leader with over 12 years of experience in crafting data-backed media strategies. I specialize in managing six-figure monthly budgets and optimizing full-funnel campaigns that drive measurable ROI on platforms like Google, Meta, and LinkedIn. I thrive on using data to improve conversion rates and lead quality while reducing cost per lead. I enjoy exploring emerging technologies such as Performance Max and AI-driven marketing tools to keep campaigns ahead of the curve. My expertise spans paid media management, organic content creation, email marketing, and strategic planning, helping businesses maximize their digital presence and engagement effectively.…Hi, I'm Kevin Cupples, a passionate digital marketing leader with over 12 years of experience in crafting data-backed media strategies. I specialize in managing six-figure monthly budgets and optimizing full-funnel campaigns that drive measurable ROI on platforms like Google, Meta, and LinkedIn. I thrive on using data to improve conversion rates and lead quality while reducing cost per lead. I enjoy exploring emerging technologies such as Performance Max and AI-driven marketing tools to keep campaigns ahead of the curve. My expertise spans paid media management, organic content creation, email marketing, and strategic planning, helping businesses maximize their digital presence and engagement effectively.

Kevin Cupples

Digital Marketer, Marketing Strategist, Content Creator, +1

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Hi, I'm Kevin Cupples, a passionate digital marketing leader with over 12 years of experience in crafting data-backed media strategies. I specialize in managing six-figure monthly budgets and optimizing full-funnel campaigns that drive measurable ROI on platforms like Google, Meta, and LinkedIn. I thrive on using data to improve conversion rates and lead quality while reducing cost per lead. I enjoy exploring emerging technologies such as Performance Max and AI-driven marketing tools to keep campaigns ahead of the curve. My expertise spans paid media management, organic content creation, email marketing, and strategic planning, helping businesses maximize their digital presence and engagement effectively.…Hi, I'm Kevin Cupples, a passionate digital marketing leader with over 12 years of experience in crafting data-backed media strategies. I specialize in managing six-figure monthly budgets and optimizing full-funnel campaigns that drive measurable ROI on platforms like Google, Meta, and LinkedIn. I thrive on using data to improve conversion rates and lead quality while reducing cost per lead. I enjoy exploring emerging technologies such as Performance Max and AI-driven marketing tools to keep campaigns ahead of the curve. My expertise spans paid media management, organic content creation, email marketing, and strategic planning, helping businesses maximize their digital presence and engagement effectively.

Available to hire

Hi, I’m Kevin Cupples, a passionate digital marketing leader with over 12 years of experience in crafting data-backed media strategies. I specialize in managing six-figure monthly budgets and optimizing full-funnel campaigns that drive measurable ROI on platforms like Google, Meta, and LinkedIn. I thrive on using data to improve conversion rates and lead quality while reducing cost per lead.

I enjoy exploring emerging technologies such as Performance Max and AI-driven marketing tools to keep campaigns ahead of the curve. My expertise spans paid media management, organic content creation, email marketing, and strategic planning, helping businesses maximize their digital presence and engagement effectively.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Work Experience

Paid Media Lead & Organic Content Specialist at Velir + Brooklyn Data

June 1, 2023 - Present

Managed paid media spend and optimization workflows across search, display, and social platforms, increasing conversion rates by 40% and lead volume by 1000%. Reduced cost per lead by 90% while improving lead quality. Spearheaded testing of emerging functionalities like Performance Max and AI Max for Search. Maintained client accounts with hands-on optimizations and strategic implementation, including regular meetings.

Lead Marketing Strategist at Hi-Fi ROI LLC

June 1, 2023 - Present

Launched and optimized paid media strategies across multiple B2B and B2C client accounts, driving visibility and audience engagement. Developed ad copy and organic content for search and social campaigns, generating significant eCommerce revenue and achieving conversion rates over 6%. Delivered monthly performance reports and strategy consultations to improve client decision-making.

Paid Media Manager at Keypath Education

April 30, 2023 - August 29, 2025

Managed substantial monthly ad spends across Google, Meta, and LinkedIn for higher education clients. Achieved an average lead-to-application conversion rate of 14% through targeted audience and bid optimizations. Provided data-driven campaign insights to stakeholders that enhanced performance and strategic decisions.

Paid Media Specialist at Single Throw Marketing

June 1, 2022 - August 29, 2025

Optimized paid campaigns for diverse sectors including luxury auto dealerships and healthcare, increasing store visits during challenging periods such as the global pandemic. Collaborated with sales and account managers to maximize revenue and worked with SEO and content teams to develop high-converting landing pages using CRO strategies.

Freelance Digital Marketing Manager at Chatter Creative & Back9 Retirement

January 1, 2021 - August 29, 2025

Assisted marketing startups and finance firms in launching and scaling digital campaigns. Developed tracking and reporting systems with Looker Studio and Google Analytics. Conducted SEO updates to improve organic search presence and regularly engaged with clients via meetings and consultations.

Associate Director of Marketing at Ocean County College

June 1, 2020 - August 29, 2025

Reduced wasted advertising spend by over 40% while driving increased student enrollment leads. Led graphic design teams and managed relationships with external vendors. Coordinated multi-departmental marketing campaigns and budget allocations.

Marketing Associate at UNEX Manufacturing

November 1, 2018 - August 29, 2025

Led B2B digital marketing efforts including PPC, email, and trade show campaigns. Coordinated with PR, video, and graphic design vendors to deliver paid and organic content. Trained team members on Dynamics CRM and served as the dedicated digital marketing specialist.