I'm a highly motivated Digital Marketer and SEO Specialist with proven success in driving organic growth, managing campaigns, and delivering measurable ROI. Adaptable, analytical, and results-driven, I excel in SEO, social media management, website development, and digital advertising, with a demonstrated ability to turn insights into revenue, including 34K lv in sales in 9 months and a 25x increase in organic traffic.…

Kaloyan Sotirov

I'm a highly motivated Digital Marketer and SEO Specialist with proven success in driving organic growth, managing campaigns, and delivering measurable ROI. Adaptable, analytical, and results-driven, I excel in SEO, social media management, website development, and digital advertising, with a demonstrated ability to turn insights into revenue, including 34K lv in sales in 9 months and a 25x increase in organic traffic.…

Available to hire

I’m a highly motivated Digital Marketer and SEO Specialist with proven success in driving organic growth, managing campaigns, and delivering measurable ROI.

Adaptable, analytical, and results-driven, I excel in SEO, social media management, website development, and digital advertising, with a demonstrated ability to turn insights into revenue, including 34K lv in sales in 9 months and a 25x increase in organic traffic.

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Skills

Experience Level

Language

Bulgarian
Fluent
English
Advanced

Work Experience

Freelance Digital Marketer & SEO Specialist at Self-Employed, Remote
December 1, 2024 - Present
Partner with small business owners and entrepreneurs to strengthen their digital presence through landing page design, SEO optimization, and content marketing. Create conversion-focused landing pages to drive lead generation, customer acquisition, and sales growth. Develop personal branding strategies and digital content tailored to target audiences, improving visibility and engagement. Implement SEO audits, keyword research, and on-page/off-page optimization to increase search rankings and organic traffic. Provide consulting on sales funnel optimization, conversion rate improvement, and customer retention strategies. Collaborate with clients across industries, building long-term partnerships and delivering measurable ROI.
Marketing Specialist at Firestar, Sofia
December 31, 2024 - August 29, 2025
Delivered 34,000 lv in sales in 9 months, averaging 1,478 lv per order with zero refunds, proving strong product-market fit. Grew organic traffic by 25x (from ~15 to 371 visits/month) through targeted SEO strategies, keyword optimization, and content marketing. Shifted performance from paid ads to organic growth, reducing dependency on ad spend. Conducted in-depth market research, competitor analysis, and trend assessment to identify new opportunities. Managed SEO campaigns, social media accounts, and website development projects to improve brand visibility.
Sales Consultant at Econt, Sofia
December 31, 2023 - August 29, 2025
Managed client communication and account relationships to improve satisfaction and loyalty. Identified opportunities for upselling and cross-selling services, supporting business revenue growth. Handled inquiries and resolved issues, improving the customer experience and retention.
Freelance Digital Marketer & SEO Specialist at Self-Employed, Remote
December 1, 2024 - Present
Partner with small business owners to strengthen their digital presence through landing page design, SEO optimization, and content marketing; create conversion-focused landing pages to drive lead generation, customer acquisition, and sales growth; develop personal branding strategies and digital content tailored to target audiences; implement SEO audits, keyword research, and on-page/off-page optimization to increase search rankings and organic traffic; provide consulting on sales funnel optimization, conversion rate improvement, and customer retention strategies; collaborate with clients across industries to build long-term partnerships and deliver measurable ROI.
Marketing Specialist at Firestar, Sofia
December 1, 2024 - September 23, 2025
Delivered 34K BGN in sales in 9 months, averaging 1,478 BGN per order with zero refunds; grew organic traffic by 25x (from ~15 to 371 visits/month) through targeted SEO, keyword optimization, and content marketing; shifted focus from paid ads to sustainable organic growth; conducted in-depth market research, competitor analysis, and trend assessment to identify opportunities; managed SEO campaigns, social media accounts, and website development projects to improve brand visibility.
Sales Consultant at Econt, Sofia
December 1, 2023 - September 23, 2025
Managed client communication and account relationships to improve satisfaction and loyalty; identified opportunities for upselling and cross-selling services; handled inquiries and resolved issues, improving customer experience and retention.
Freelance Digital Marketer & SEO Specialist at Self-Employed, Remote
December 1, 2024 - Present
Partner with small business owners to strengthen their digital presence through landing page design, SEO optimization, and content marketing; create conversion-focused landing pages; implement SEO audits, keyword research, and on-page/off-page optimization; provide consulting on sales funnel optimization and customer retention strategies; build long-term partnerships delivering measurable ROI.
Marketing Specialist at Firestar, Sofia
December 1, 2024 - September 23, 2025
Delivered 34K lv in sales in 9 months; grew organic traffic 25x; shifted focus from paid ads to organic growth; conducted in-depth market research, competitor analysis, and trend assessment; managed SEO, social media, and website development projects to improve brand visibility.
Sales Consultant at Econt, Sofia
December 1, 2023 - September 23, 2025
Managed client communication and account relationships to improve satisfaction and loyalty; identified opportunities for upselling and cross-selling; handled inquiries and resolved issues to improve customer experience and retention.
Freelance Digital Marketer & SEO Specialist at Self-Employed (Freelancer)
December 1, 2024 - November 18, 2025
Partner with small business owners to strengthen their digital presence through landing page design, SEO optimization, and content marketing. Create conversion-focused landing pages that drive lead generation, customer acquisition, and sales growth. Implement SEO audits, keyword research, and on-page/off-page optimization to increase search rankings and organic traffic. Provide consulting on sales funnel optimization, conversion rate improvement, and customer retention strategies. Collaborate with clients across industries, building long-term partnerships and delivering measurable ROI.
Marketing Specialist at Firestar, Sofia
December 1, 2024 - December 1, 2024
Delivered 34K lv in sales in 9 months, averaging 1,478 lv per order with zero refunds. Grew organic traffic by 25x through targeted SEO strategies, keyword optimization, and content marketing. Shifted performance from paid ads to organic growth. Conducted in-depth market research, competitor analysis, and trend assessment. Managed SEO campaigns, social media accounts, and website development projects to improve brand visibility.
Sales Consultant at Econt, Sofia
December 1, 2023 - December 1, 2023
Managed client communication and account relationships to improve satisfaction and loyalty. Identified opportunities for upselling and cross-selling services, supporting business revenue growth. Handled inquiries and resolved issues, improving the customer experience and retention.

Education

Bachelor's Degree in Marketing at University of National and World Economy (UNSS), Sofia
January 1, 2024 - August 29, 2025
Applied Programming Qualification at "Alexander Stepanovich Popov" Vocational High School of High Technologies
September 1, 2018 - May 31, 2023
Bachelor’s Degree in Marketing at University of National and World Economy (UNSS), Sofia
January 1, 2024 - September 23, 2025
Applied Programming at Alexander Stepanovich Popov Vocational High School of High Technologies
September 1, 2018 - May 1, 2023
Bachelor’s Degree in Marketing at University of National and World Economy (UNSS), Sofia
January 1, 2024 - September 23, 2025
Applied Programming Qualification at Alexander Stepanovich Popov Vocational High School of High Technologies
September 1, 2018 - May 1, 2023
Bachelor's Degree in Marketing at University of National and World Economy (UNSS), Sofia
January 1, 2024 - November 18, 2025
Applied Programming Qualification at "Alexander Stepanovich Popov" Vocational High School of High Technologies
September 1, 2018 - May 1, 2023

Qualifications

Applied Programming Qualification
September 1, 2018 - May 31, 2023

Industry Experience

Retail, Professional Services, Software & Internet, Media & Entertainment

Skills

Experience Level