I am a results-driven Programmatic Advertising Analyst with over 2 years of experience managing high-impact campaigns across major DSPs such as DV360, The Trade Desk, and Quantcast. I have a proven track record in optimizing campaign performance, managing multi-million-dollar budgets, and delivering measurable ROI. I excel in strategic planning, data analysis, and client communication, consistently exceeding KPIs and improving campaign efficiency. Currently, I work at Dentsu managing programmatic advertising campaigns for notable Australian clients. I am skilled in campaign setup, trafficking, performance analysis, and mentoring junior analysts. I am passionate about leveraging data and technology to drive impactful marketing strategies and enhance client satisfaction.

Dhanya Sri K

I am a results-driven Programmatic Advertising Analyst with over 2 years of experience managing high-impact campaigns across major DSPs such as DV360, The Trade Desk, and Quantcast. I have a proven track record in optimizing campaign performance, managing multi-million-dollar budgets, and delivering measurable ROI. I excel in strategic planning, data analysis, and client communication, consistently exceeding KPIs and improving campaign efficiency. Currently, I work at Dentsu managing programmatic advertising campaigns for notable Australian clients. I am skilled in campaign setup, trafficking, performance analysis, and mentoring junior analysts. I am passionate about leveraging data and technology to drive impactful marketing strategies and enhance client satisfaction.

Available to hire

I am a results-driven Programmatic Advertising Analyst with over 2 years of experience managing high-impact campaigns across major DSPs such as DV360, The Trade Desk, and Quantcast. I have a proven track record in optimizing campaign performance, managing multi-million-dollar budgets, and delivering measurable ROI. I excel in strategic planning, data analysis, and client communication, consistently exceeding KPIs and improving campaign efficiency.

Currently, I work at Dentsu managing programmatic advertising campaigns for notable Australian clients. I am skilled in campaign setup, trafficking, performance analysis, and mentoring junior analysts. I am passionate about leveraging data and technology to drive impactful marketing strategies and enhance client satisfaction.

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Work Experience

Programmatic Analyst at Dentsu
January 1, 2023 - Present
Managed programmatic advertising campaigns for Australian clients such as AHM/Medibank, WW Supermarkets, Nintendo, Microsoft, and Kraft Heinz. Led campaign setup and trafficking across DSPs like DV360 and The Trade Desk, ensuring alignment with KPIs. Analyzed campaign metrics including CPM, CTR, CPA, and ROAS, creating actionable insights via Google Data Studio and Excel dashboards. Optimized budget allocation to maximize efficiency and delivery, reduced discrepancies through QA processes, supported onboarding of new clients by creating campaign structures, tracking pixels, and audience strategies. Mentored junior analysts and improved client satisfaction through effective communication.
Intern at NOS2 Research and Development Pvt. Ltd.
September 1, 2022 - August 29, 2025
Responded to customer inquiries via email and social media, providing accurate information and support. Analyzed customer needs and documented daily task reports for management. Assisted in improving client communication and satisfaction through prompt resolution.

Education

Bachelor of English Literature at Sri Krishna Arts and Science College
January 1, 2020 - January 1, 2023
High School (HSC) at Vidya Nethrra Matric Higher Secondary School
January 1, 2018 - January 1, 2020

Qualifications

The Trade Desk Edge Academy
January 11, 2030 - August 29, 2025
Google Display & Video 360 Certification
January 11, 2030 - August 29, 2025
Effective writing (NPTEL)
January 11, 2030 - August 29, 2025

Industry Experience

Media & Entertainment, Professional Services, Retail