Lauren Nelson

Account Manager at Power Move Marketing

Managed a personal portfolio of client accounts, ensuring monthly campaigns and deliverables exceeded expectations. Coordinated communication between organic strategy, paid strategy, and web development teams to maintain project alignment. Executed client strategy and creative development with minimal oversight. Led influencer and email marketing campaigns from concept through execution, increasing audience engagement by 35% and delivering measurable ROI. Helped grow a client's social media following by 50% in three months and contributed to a 60% revenue increase in the first three months of partnership. Ensured storytelling, audience segmentation, and content strategy stayed on-brand across channels and maintained consistent brand voice and messaging. Developed clear ad copy and creative guidelines for campaigns and influencer partnerships.

Account Assistant at Power Move Marketing

Supported Account Managers by ensuring campaigns met deadlines and branding objectives for a diverse client portfolio. Gained independence and elevated performance by managing similar projects. Oversaw intern workflow by coordinating weekly deliverables and answering questions to ensure timely completion. Served as acting Account Manager during absences, maintaining client communication, deliverables, and seamless campaign execution.

Internship at Power Move Marketing

Collaborated with a diverse client portfolio, adapting messaging and creative strategy to align with unique brand voices. Assisted in developing monthly content calendars and contributed to social media content across multiple platforms to increase engagement and brand visibility. Helped compile lists of brand-aligned influencers for outreach and assisted with influencer campaign copy to ensure consistent brand messaging. Participated in creating and scheduling email marketing campaigns.

Account Manager at Power Move Marketing

Oversaw digital and social media marketing for 6 clients, delivering monthly materials such as email flows, content calendars, and influencer campaigns on time. Created clear and effective guidelines and copy for ad campaigns and influencer partnerships. Successfully grew a client's social media following by 50% in three months through organic content strategies, which increased client revenue by 60% within the first three months. Managed brand voice, editorial tone, and messaging consistency across platforms and channels. Advised business owners and leadership teams on storytelling, audience segmentation, and content strategy aligned to overall business goals.