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I am a graphic design professional with more than 20 years of experience leading creative teams and developing visual campaigns for marketing, advertising, and internal communications. I specialize in branding, art direction, 360° campaigns, and multi-channel visual strategies, focusing on results, innovation, leadership, and operational efficiency. Throughout my career, I've worked with diverse industries and clients, guiding rebranding efforts, improving production processes, and managing stakeholders effectively. I bring a blend of creativity and strategic leadership to every project I undertake, always aiming to deliver high-impact visual solutions.…I am a graphic design professional with more than 20 years of experience leading creative teams and developing visual campaigns for marketing, advertising, and internal communications. I specialize in branding, art direction, 360° campaigns, and multi-channel visual strategies, focusing on results, innovation, leadership, and operational efficiency. Throughout my career, I've worked with diverse industries and clients, guiding rebranding efforts, improving production processes, and managing stakeholders effectively. I bring a blend of creativity and strategic leadership to every project I undertake, always aiming to deliver high-impact visual solutions.

LFG

Art Director, Creative Director, Graphic Designer, +2

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I am a graphic design professional with more than 20 years of experience leading creative teams and developing visual campaigns for marketing, advertising, and internal communications. I specialize in branding, art direction, 360° campaigns, and multi-channel visual strategies, focusing on results, innovation, leadership, and operational efficiency. Throughout my career, I've worked with diverse industries and clients, guiding rebranding efforts, improving production processes, and managing stakeholders effectively. I bring a blend of creativity and strategic leadership to every project I undertake, always aiming to deliver high-impact visual solutions.…I am a graphic design professional with more than 20 years of experience leading creative teams and developing visual campaigns for marketing, advertising, and internal communications. I specialize in branding, art direction, 360° campaigns, and multi-channel visual strategies, focusing on results, innovation, leadership, and operational efficiency. Throughout my career, I've worked with diverse industries and clients, guiding rebranding efforts, improving production processes, and managing stakeholders effectively. I bring a blend of creativity and strategic leadership to every project I undertake, always aiming to deliver high-impact visual solutions.

Available to hire

I am a graphic design professional with more than 20 years of experience leading creative teams and developing visual campaigns for marketing, advertising, and internal communications. I specialize in branding, art direction, 360° campaigns, and multi-channel visual strategies, focusing on results, innovation, leadership, and operational efficiency. Throughout my career, I’ve worked with diverse industries and clients, guiding rebranding efforts, improving production processes, and managing stakeholders effectively. I bring a blend of creativity and strategic leadership to every project I undertake, always aiming to deliver high-impact visual solutions.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Advanced

Work Experience

Brand Image Consultant at Freelance (various clients)

June 1, 2022 - Present

Provided branding solutions for various clients such as Actinver, Huawei, Besisns, Armstrong, Ymca, Enos, and others, delivering tailored brand strategies and visual identity developments.

Design Leader (CX LATAM) at CHUBB Seguros

May 31, 2022 - August 29, 2025

Implemented project management alternatives and created visual assets, presentations, campaigns, and layouts for LATAM digital solutions with a customer experience approach.

Art Director and Senior Creative at BBVA México

December 31, 2021 - August 29, 2025

Ensured visual consistency for the group's 12 divisions through all stages of the rebrand. Improved internal production processes which doubled operational efficiency and managed stakeholders throughout the rebranding process.

Senior Digital Editor at VOLVO Group

July 31, 2016 - August 29, 2025

Edited global digital catalogs working with international teams and implemented internal campaigns based on KPIs. Successfully addressed the global backlog of digital documents, reduced errors in materials for Mexico and Brazil to zero, and improved area integration through internal creative dynamics.

Communications Manager at MAPDATA

August 31, 2011 - August 29, 2025

Designed the page for submitting requests and maintenance windows for GIS digital areas and projects, created communications and documents for IT training, and supported the sales department with visual assets for technological solutions.

Editorial Coordinator at TRUPER Herramientas

November 30, 2009 - August 29, 2025

Redesigned catalogs for over 7,000 products to improve production processes, quality standards, and delivery times. Edited internal newsletters for multiple countries and monthly marketing materials. Coached the editorial team on creative processes and supported other departments.

Senior Designer at MFC Martínez Fresán Comunicación

June 30, 2005 - August 29, 2025

Developed campaigns for Nestlé, Disney, Cinemark, Leonisa, and SAP. Produced digital campaign materials for Nestlé Globe and led the design team for the Cinemark account.

Education

Bachelor's Degree in Graphic Design at UNITEC – Technological University of Mexico

January 1, 1994 - January 1, 1997

Bachelor's Degree in Graphic Design at UNITEC – Technological University of Mexico

January 1, 1994 - January 1, 1997