Jacob Cummer

Promoted to Paid Ads Strategist, developed multi-platform PPC strategies, managed and optimized client campaigns across Google Ads and Facebook Ads, produced monthly performance reports, maintained client relationships, and built high-converting PPC landing pages.

Promoted to Paid Ads Strategist where I developed strategies across multiple platforms and taught incoming specialists on PPC strategy. Managed marketing campaign strategy, structure, and ad copy for up to 21 clients across multiple industries. Optimized client campaigns resulting in a 110% increase in ROAS across channels including Google Ads and Facebook Ads. Developed monthly reports and takeaways to inform clients and held regular meetings to manage relationships and brainstorm ideas. Built PPC dedicated landing pages using online tools such as Swipepages to increase website conversion rates and overall conversions.

Designed lifestyle rugby apparel using Adobe products and managed product sales to rugby clubs in Canada and the United States.