Jacob Cummer

Paid Ads Strategist at seoplus+

Promoted to Paid Ads Strategist where I developed strategies across multiple platforms and taught incoming specialists on PPC strategy. Managed marketing campaign strategy, structure, and ad copy for up to 21 clients across multiple industries. Optimized client campaigns resulting in a 110% increase in ROAS across channels including Google Ads and Facebook Ads. Developed monthly reports and takeaways to inform clients and held regular meetings to manage relationships and brainstorm ideas. Built PPC dedicated landing pages using online tools such as Swipepages to increase website conversion rates and overall conversions.

Digital Marketing Specialist at 44 North Digital Marketing

Developed and maintained client ad accounts and budgets by making optimizations and reporting weekly edits to campaigns. Conducted weekly meetings to update upper management on client account status. Set up conversion tracking for clients using Google Tag Manager, Google Analytics, Google Data Studio, and more to effectively track and report on website and ad performance.

Marketing Coordinator at InterRent REIT / CLV Group

Revamped and optimized Facebook ad strategy implementing A/B testing resulting in a 207% increase in clicks and 88% drop in cost-per-conversion year over year. Presented digital marketing activities including paid media performance, SEO, and more to executives and other company departments.

Entrepreneur at First XV Rugby Apparel

Designed lifestyle rugby apparel using Adobe products and sold directly to individual customers through eCommerce stores. Liaised with clients to design, manufacture, and deliver custom rugby apparel for rugby clubs in Canada and the United States.

Paid Ads Strategist at SEO Plus+

Promoted to Paid Ads Strategist, developed multi-platform PPC strategies, managed and optimized client campaigns across Google Ads and Facebook Ads, produced monthly performance reports, maintained client relationships, and built high-converting PPC landing pages.

Digital Marketing Specialist at North Digital Marketing

Developed and maintained client ad accounts and budgets, performed optimizations, and reported on weekly campaign status; implemented conversion tracking using Google Tag Manager, Google Analytics and Data Studio to monitor site and ad performance.

Marketing Coordinator at InterRent REIT / CLV Group

Revamped Facebook ad strategy with A/B testing, resulting in a 207% increase in clicks and 88% decrease in cost-per-conversion year over year; presented digital marketing activities including paid media performance and SEO to executives and other departments.