Hi Im Souad (Sue for short). I’m a passionate designer with experience across print, e-commerce, and social media, & I love turning ideas into visuals that truly connect. I have a strong eye for typography, layout, & visual storytelling, & I stay up to date with design & e-commerce trends to keep my work fresh & relevant. I manage multiple projects comfortably in fast-paced environments while keeping everything polished & consistent. With my background in beauty, lifestyle, & digital design, I bring both creativity & reliability to any team—always in a collaborative and positive way.

Hi Im Souad (Sue for short). I’m a passionate designer with experience across print, e-commerce, and social media, & I love turning ideas into visuals that truly connect. I have a strong eye for typography, layout, & visual storytelling, & I stay up to date with design & e-commerce trends to keep my work fresh & relevant. I manage multiple projects comfortably in fast-paced environments while keeping everything polished & consistent. With my background in beauty, lifestyle, & digital design, I bring both creativity & reliability to any team—always in a collaborative and positive way.

Available to hire

Hi Im Souad (Sue for short).

I’m a passionate designer with experience across print, e-commerce, and social media, & I love turning ideas into visuals that truly connect. I have a strong eye for typography, layout, & visual storytelling, & I stay up to date with design & e-commerce trends to keep my work fresh & relevant. I manage multiple projects comfortably in fast-paced environments while keeping everything polished & consistent. With my background in beauty, lifestyle, & digital design, I bring both creativity & reliability to any team—always in a collaborative and positive way.

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Language

English
Fluent
French
Intermediate

Work Experience

Freelance Graphic Designer at Danson Decor, Montréal, Canada
January 1, 2024 - Present
Collaborated with the design team to create seasonal product packaging and lifestyle visuals for social media during the Christmas campaign.
Senior Graphic Designer at Chalhoub Group
January 1, 2024 - October 22, 2025
Delivered multidisciplinary design solutions across digital campaigns, e-commerce, branding, and print; supported project management and coordination of cross-functional teams. Brand guardian and lead visual designer for six years; co-led campaigns (e.g., Faces, WBW) from concept to execution in stores and online. Designed over 20 email templates for CRM and led performance-driven e-commerce campaigns; mentored junior designers and marketers.
Freelance Graphic Designer at Click Affiche
January 1, 2024 - Present
Managed the design and the prepress process for vehicle wraps, lettering, printing, and commercial signage.
Freelance Graphic Designer at Danson Decor
January 1, 2024 - Present
Collaborated with the design team in creating seasonal product packaging and lifestyle visuals for social media during the Christmas campaign.
Senior Graphic Designer at Chalhoub Group, Dubai, United Arab Emirates
January 1, 2024 - August 29, 2025
Delivered multidisciplinary design solutions across digital campaigns, e-commerce, branding, and print while supporting project management and coaching junior team members. Acted as brand guardian for six years maintaining consistent brand identity across customer touchpoints. Led design and art direction for campaigns, photoshoots, email templates, and seasonal initiatives, significantly enhancing brand visibility and revenue. Mentored junior designers and marketers to foster professional growth.
Freelance Graphic Designer at Various (Danson Decor, Click Affiche, Université de Montréal, Lith Organics)
January 1, 2024 - Present
Collaborated with design and marketing teams to create seasonal packaging, lifestyle visuals for social media, vehicle wraps, lettering, commercial signage, and French dialogue videos for educational platforms. Redesigned packaging for multilingual markets, ensuring visual consistency and impact.
Senior Graphic Designer at Chalhoub Group
January 1, 2024 - August 29, 2025
Delivered multidisciplinary design solutions for digital campaigns, e-commerce, branding, and print. Acted as brand guardian and lead visual designer for six years, ensuring consistent brand identity across physical and digital customer touchpoints. Led design of over 20 email templates for CRM, developed award-winning campaigns including influencer and seasonal gift boxes, directed art and photoshoots, mentored junior staff, and spearheaded launch of e-commerce platforms for UAE and Saudi Arabia.
Freelance Graphic Designer
January 1, 2024 - Present
Currently collaborating with various companies in Montréal including Danson Decor and Click Affiche, involved in seasonal product packaging, lifestyle visuals, vehicle wraps, lettering, and commercial signage design. Additionally, I create educational French dialogue videos for Université de Montréal and redesign packaging for Lith Organics with bilingual content integration.
Senior Graphic Designer at Chalhoub Group, Dubai, United Arab Emirates
January 1, 2015 - December 31, 2024
Delivered multidisciplinary design solutions across digital campaigns, e-commerce, branding, and print while supporting project management and coordination of cross-functional teams. Served as brand guardian and lead visual designer, designed CRM email templates, led in-store and online campaign art direction and execution (including performance-driven e-commerce campaigns), and mentored junior designers and marketers.
Senior Graphic Designer at Chalhoub Group
January 1, 2015 - January 1, 2024
Delivered multidisciplinary design solutions across digital campaigns, e-commerce, branding, and print while supporting project management and coordination of cross-functional teams. Served as brand guardian and lead visual designer across customer touchpoints, developed CRM email templates, led and executed multiple in-store and online campaigns, and mentored junior designers and marketers. Produced art direction and execution for performance-driven e-commerce campaigns and beauty imagery libraries.
Multimedia Designer at Université de Montréal, Montréal, Canada
December 31, 2014 - August 29, 2025
Designed dynamic animated videos for the Faculty of Continuing Education to effectively communicate products and services. Responsibilities included visual design, animation, content structuring, and scripting in collaboration with the marketing team.
Multimedia Designer at Université de Montréal
December 31, 2014 - August 29, 2025
Worked with the marketing team at the Faculty of Continuing Education to produce dynamic animated videos to communicate courses and services offered to students. Responsible for visual design, animation, content structuring, and scripting of educational materials.
Multimedia Designer at Université de Montréal
January 1, 2014 - October 22, 2025
Worked with the marketing team at the Faculty of Continuing Education to design a dynamic animated video to effectively communicate products and services offered to students. Handled visual design, animation, content structuring, and scripting.
Multimedia Designer at Université de Montréal, Montréal, Canada
January 1, 2012 - December 31, 2014
Developed French dialogue videos for multiple platforms in collaboration with Educational Advisors; worked on visual design, animation, content structuring, and scripting for an academic animated explainer video.
Multimedia Designer at Université de Montréal
January 1, 2012 - December 31, 2014
Worked with the marketing team at the Faculty of Continuing Education to design and produce a dynamic animated explainer video. Handled visual design, animation, content structuring, and scripting.

Education

Bachelor’s Degree in Multimedia Design at American University of Sharjah
January 1, 2005 - January 1, 2009
Graduate Certificate in Interactive Multimedia at Algonquin College
January 1, 2012 - December 31, 2012
Certificate at Riverside School Board, Quebec
January 1, 2025 - January 1, 2025
Certificate at Growth Marketing
January 1, 2024 - January 1, 2024
Certificate at Coursera
January 1, 2023 - January 1, 2023
Certificate at Digital Marketing Institute
January 1, 2021 - January 1, 2021
Graduate Certificate at Algonquin College, Canada
January 1, 2012 - January 1, 2012
Bachelor’s Degree at American University of Sharjah, U.A.E.
January 1, 2009 - January 1, 2009
Starting a Business Certificate at Riverside School Board, Quebec
January 1, 2025 - January 1, 2025
Digital Marketing Certificate at Growth Marketing
January 1, 2024 - January 1, 2024
Introduction to Marketing Certificate at Coursera
January 1, 2023 - January 1, 2023
UX and Website Design Certificate at Digital Marketing Institute
January 1, 2021 - January 1, 2021
Graduate Certificate in Interactive Multimedia at Algonquin College, Canada
January 1, 2012 - January 1, 2012
Bachelor’s Degree in Multimedia Design at American University of Sharjah, UAE
January 1, 2009 - January 1, 2009
Bachelor’s Degree in Multimedia Design at American University of Sharjah, UAE
January 11, 2030 - January 23, 2026
Graduate Certificate in Interactive Multimedia at Algonquin College, Canada
January 11, 2030 - January 23, 2026
Certificate Starting a Business at Riverside School Board, Quebec
January 11, 2030 - January 23, 2026
Certificate in Digital Marketing at Growth Marketing
January 11, 2030 - January 23, 2026
Certificate Introduction to Marketing at Coursera
January 11, 2030 - January 23, 2026
Certificate UX and Website Design at Digital Marketing Institute
January 11, 2030 - January 23, 2026
Bachelor’s Degree in Multimedia Design at American University of Sharjah
January 11, 2030 - August 6, 2026
Graduate Certificate in Interactive Multimedia at Algonquin College
January 11, 2030 - August 6, 2026
Certificate in Digital Marketing at Growth Marketing
January 11, 2030 - August 6, 2026
Certificate Introduction to Marketing at Coursera
January 11, 2030 - August 6, 2026
Certificate UX and Website Design at Digital Marketing Institute
January 11, 2030 - August 6, 2026
Certificate in Starting a business at Riverside School Board, Quebec
January 11, 2030 - August 6, 2026
Graduate Cert. in Interactive Multimedia at Algonquin College, Canada
January 11, 2030 - August 6, 2026
Bachelor’s Degree in Multimedia Design at American University of Sharjah, U.A.E.
January 11, 2030 - August 6, 2026

Qualifications

Certificate in Starting a Business
January 1, 2025 - August 29, 2025
Certificate in Digital Marketing, Growth Marketing
January 1, 2024 - August 29, 2025
Certificate Introduction to Marketing, Coursera
January 1, 2023 - August 29, 2025
Certificate UX and Website Design, Digital Marketing Institute
January 1, 2021 - August 29, 2025
Certificate in Starting a business
January 1, 2025 - August 29, 2025
Certificate in Digital Marketing
January 1, 2024 - August 29, 2025
Certificate Introduction to Marketing
January 1, 2023 - August 29, 2025
Certificate UX and Website Design
January 1, 2021 - August 29, 2025
Graduate Certificate in Interactive Multimedia
January 1, 2012 - August 29, 2025
Starting a Business Certificate
January 1, 2025 - January 1, 2025
Digital Marketing Certificate
January 1, 2024 - January 1, 2024
Introduction to Marketing Certificate
January 1, 2023 - January 1, 2023
UX and Website Design Certificate
January 1, 2021 - January 1, 2021
Graduate Certificate in Interactive Multimedia
January 1, 2012 - January 1, 2012
Bachelor’s Degree in Multimedia Design
January 1, 2009 - January 1, 2009
Starting a Business Certificate
January 11, 2030 - January 23, 2026
Graduate Certificate in Interactive Multimedia
January 11, 2030 - January 23, 2026
Certificate in Digital Marketing
January 11, 2030 - January 23, 2026
Certificate UX and Website Design
January 11, 2030 - January 23, 2026
Certificate Introduction to Marketing
January 11, 2030 - January 23, 2026
Certificate in Starting a business
January 11, 2030 - August 6, 2026
Certificate in Digital Marketing
January 11, 2030 - August 6, 2026
Certificate Introduction to Marketing
January 11, 2030 - August 6, 2026
Certificate UX and Website Design
January 11, 2030 - August 6, 2026
Graduate Certificate in Interactive Multimedia
January 11, 2030 - August 6, 2026
Certificate in Starting a business, Riverside School Board, Quebec
January 11, 2030 - August 6, 2026
Certificate in Digital Marketing, Growth Marketing
January 11, 2030 - August 6, 2026
Introduction to Marketing, Coursera
January 11, 2030 - August 6, 2026
UX and Website Design, Digital Marketing Institute
January 11, 2030 - August 6, 2026

Industry Experience

Education, Retail, Consumer Goods, Media & Entertainment, Professional Services