Salwa Alderani
I am a results-driven social media marketer with 4+ years of experience building and growing digital presence across Facebook, Instagram, TikTok, and YouTube.
About
I am a results-driven social media marketer with 4+ years of experience building and growing digital presence across Facebook, Instagram, TikTok, and YouTube. I’ve proven the ability to increase engagement, optimize campaign performance, and drive brand growth through data-driven strategies and paid advertising. I’m Meta Blueprint certified and currently pursuing a Master’s in Digital Marketing to deepen my skills in trends, influencer collaborations, and analytics.
I excel at shaping social media strategy, content creation (Canva), and cross-channel campaigns. I’m comfortable coordinating with teams and influencers to expand reach, improve visibility, and deliver measurable results using tools like Meta Business Suite, Hootsuite, Buffer, and Google Analytics.
- 5 years' experience
- Joined August 2025
Languages
- EnglishFluent
- ArabicFluent
- FrenchIntermediate
- TurkishBeginner
Industry experience
- Media & Entertainment
- Travel & Hospitality
- Retail
- Software & Internet
- Professional Services
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Work experience· 5 roles
Led multi-platform social media strategies and campaigns across Facebook, Instagram, TikTok, and YouTube; built influencer collaborations; managed content calendars and paid campaigns to increase engagement and brand reach.
Creating engaging content including text posts, graphics, and videos to boost brand visibility and reach the target audience. Encouraging customer engagement through social media interactions. Optimizing social media advertising campaigns, managing ad budgets and delivery. Building relationships with influencers and industry partners to expand brand reach and collaboration opportunities.
Created engaging content including text posts, graphics, and videos to enhance brand visibility and reach target audiences. Promoted customer engagement through interactive social media account management. Optimized social media advertising campaigns by managing ad budgets and delivery.
Education· 5
Certifications and awards
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