I am a seasoned Sr. Product Designer based in Sarajevo with extensive experience in user-centered design strategies.
I am a seasoned Sr. Product Designer based in Sarajevo with extensive experience in user-centered design strategies. I specialize in enhancing usability and the overall user experience for web and mobile platforms. My work spans creating scalable design systems, guiding junior designers, and driving product adoption through compelling and data-driven design enhancements. I thrive in demanding environments, managing multiple projects under tight deadlines and collaborating with cross-functional teams to deliver impactful design solutions.
Throughout my career, I have partnered with senior leadership to optimize product functionality and improve digital presence, increasing website and social media traffic and retention significantly. I am passionate about combining user insights with creative problem-solving to deliver intuitive and visually consistent products that resonate with users and support business goals.
Direct2MD is a telehealth platform that provides patients with fast, affordable access to board-certified physicians through secure virtual consultations. The service bridges the gap between traditional healthcare delays and modern needs for convenience, offering diagnosis, treatment, and prescriptions without leaving home.
Managed multiple projects effectively in a demanding environment with tight deadlines supporting Marketing and Product teams. Presented compelling design concepts to executive leadership securing buy-in. Designed enhancements that increased adoption by 35% on the AQVC project.
Developed user-centered design strategies, improved usability, and enhanced user experience for Signal Aviation’s dashboards and MVD’s platforms. Created and maintained a consistent and scalable design system for user interfaces and interactive elements. Provided guidance and feedback to junior designers and fostered a culture of creative problem-solving.
Collaborated with senior leaders to drive change by evaluating methodologies, tools, and templates at the company level. Optimized product functionality by solving complex design problems based on user research. Analyzed data and executed website and social media changes that improved web presence and retention by 46%.
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