Inessa Margaryan
I am a seasoned content editor and strategist with over 12 years of experience leading multilingual projects and developing tailored content strategies for startups.
About
I am a seasoned content editor and strategist with over 12 years of experience leading multilingual projects and developing tailored content strategies for startups. Currently, I lead a creative team at the “ReYO Universe” YouTube channel, ensuring timely delivery of high-quality scripts and coordinating video productions that consistently achieve impressive viewership. My expertise spans content writing, editing, marketing strategy, and workflow optimization, helping brands grow their presence with engaging and well-crafted content.
I thrive in dynamic environments where creativity meets precision, blending my skills in copywriting, SEO, and digital marketing to deliver content that resonates and converts. Fluent in English, Russian, and Armenian, I bring a multicultural perspective to my work, driving strategic communication and content excellence across various platforms and industries.
- 14 years' experience
- Joined August 2025
Languages
- EnglishAdvanced
- RussianFluent
- ArmenianFluent
Industry experience
- Media & Entertainment
- Professional Services
- Software & Internet
- Education
- Non-Profit Organization
Work experience· 8 roles
Developed blogs for 5 startups. Created email campaigns to drive conversions. Analyzed website traffic using Google Analytics to optimize performance. Managed social media channels to increase brand awareness and engagement. Coordinated media coverage to enhance visibility.
Lead a team of screenwriters, translators, and academic editors, guiding the creative process and ensuring the timely delivery of high-quality scripts. Created concepts and outlines for over 50 long-form scripts. Coordinated the production of 50+ videos, each achieving at least 100k+ views. Implemented an effective workflow that reduced turnaround time by 20%.
Developed content strategies for marketing campaigns. Conducted email marketing campaigns. Wrote and optimized content for company blog and main pages. Conducted posts for all social media channels. Optimized content considering UX, SEO, and Google Analytics.
Education
Certifications and awards
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