IM

Inessa Margaryan

Available to hire

I am a seasoned content editor and strategist with over 12 years of experience leading multilingual projects and developing tailored content strategies for startups.

About

I am a seasoned content editor and strategist with over 12 years of experience leading multilingual projects and developing tailored content strategies for startups. Currently, I lead a creative team at the “ReYO Universe” YouTube channel, ensuring timely delivery of high-quality scripts and coordinating video productions that consistently achieve impressive viewership. My expertise spans content writing, editing, marketing strategy, and workflow optimization, helping brands grow their presence with engaging and well-crafted content.

I thrive in dynamic environments where creativity meets precision, blending my skills in copywriting, SEO, and digital marketing to deliver content that resonates and converts. Fluent in English, Russian, and Armenian, I bring a multicultural perspective to my work, driving strategic communication and content excellence across various platforms and industries.

  • 14 years' experience
  • Joined August 2025

Languages

  • EnglishAdvanced
  • RussianFluent
  • ArmenianFluent

Industry experience

  • Media & Entertainment
  • Professional Services
  • Software & Internet
  • Education
  • Non-Profit Organization

Work experience· 8 roles

Content Marketing Strategist · Weby Startup StudioSep 2024 – Aug 2025 · 1 yr

Developed blogs for 5 startups. Created email campaigns to drive conversions. Analyzed website traffic using Google Analytics to optimize performance. Managed social media channels to increase brand awareness and engagement. Coordinated media coverage to enhance visibility.

Lead Content Editor · ReYO Universe YouTube ChannelSep 2023 – Present · 3 yrs 3 mos

Lead a team of screenwriters, translators, and academic editors, guiding the creative process and ensuring the timely delivery of high-quality scripts. Created concepts and outlines for over 50 long-form scripts. Coordinated the production of 50+ videos, each achieving at least 100k+ views. Implemented an effective workflow that reduced turnaround time by 20%.

Content Marketing Specialist · Sell.xyz LLCFeb 2023 – Aug 2025 · 2 yrs 7 mos

Developed content strategies for marketing campaigns. Conducted email marketing campaigns. Wrote and optimized content for company blog and main pages. Conducted posts for all social media channels. Optimized content considering UX, SEO, and Google Analytics.

Content Writer · Globbing LLCMar 2022 – Aug 2025 · 3 yrs 6 mos
Editor · AhSites Content StudioMay 2020 – Aug 2025 · 5 yrs 4 mos
Content Manager · Modesco IT CompanyOct 2019 – Aug 2025 · 5 yrs 11 mos
Content Writer · Another Point Digital Marketing Agency (now InGate)Sep 2016 – Aug 2025 · 9 yrs
Freelance Content Writer & EditorFeb 2012 – Present · 14 yrs 10 mos

Education

BA in Advertising and Public Relations · Slavonic State University, Yerevan, Armenia2012 – 2016

Certifications and awards

Certificate for completing the first stage of Editors School, 6-month course2018 – 2025

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