Content Marketing Specialist and Social Media Manager with 4+ years of experience across the UAE and Algeria, specializing in content marketing, video production, digital campaigns, and talent development. Strong at storytelling, audience growth, and brand visibility through client-focused communication and project coordination. Also active as an online and in-person trainer/consultant since 2022, helping individuals and teams with content planning, personal branding, and social media growth—turning strategy into practical execution with clear workflows and measurable engagement goals.

Aya Ferhat

Content Marketing Specialist and Social Media Manager with 4+ years of experience across the UAE and Algeria, specializing in content marketing, video production, digital campaigns, and talent development. Strong at storytelling, audience growth, and brand visibility through client-focused communication and project coordination. Also active as an online and in-person trainer/consultant since 2022, helping individuals and teams with content planning, personal branding, and social media growth—turning strategy into practical execution with clear workflows and measurable engagement goals.

Available to hire

Content Marketing Specialist and Social Media Manager with 4+ years of experience across the UAE and Algeria, specializing in content marketing, video production, digital campaigns, and talent development. Strong at storytelling, audience growth, and brand visibility through client-focused communication and project coordination.

Also active as an online and in-person trainer/consultant since 2022, helping individuals and teams with content planning, personal branding, and social media growth—turning strategy into practical execution with clear workflows and measurable engagement goals.

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Language

Arabic
Fluent
French
Advanced
English
Advanced

Work Experience

Content Marketing Specialist | Social Media Manager | Account Manager at AYA FERHAT (Independent / New Media Academy)
January 1, 2026 - July 1, 2026
Managed content projects, talents, accounts, and delivery workflows. Coordinated social media strategy, production, feedback, and execution, ensuring consistent publishing and smooth team coordination for campaign outputs.
Content Marketing Specialist / Social Media Manager / Account Manager (Talent & Account Management) at New Media Academy
January 1, 2026 - July 31, 2026
Managed content projects, talents, accounts, and delivery workflows. Coordinated strategy, production, feedback, and execution for social media.
Talent & Account Manager | Social Media Manager at New Media Academy
January 1, 2026 - July 1, 2026
Coordinated content strategy, production, feedback, and social media execution. Managed content projects, talents, and accounts, and ensured smooth delivery workflows.
Content Marketing Specialist | Social Media Manager at New Media Academy
January 1, 2026 - July 1, 2026
Managed social media content projects including strategy coordination, content production, feedback loops, and execution workflows. Oversaw content delivery across accounts and supported the talent and account management process, ensuring timely and consistent publishing.
Social Media Manager at LaboLeads
January 1, 2025 - December 1, 2025
Developed content strategies and produced digital content. Managed social media campaigns, video production, and supported audience growth through regular posting and campaign execution.
Social Media Manager & Video Editor at Labo Leads
January 1, 2025 - Present
Create and publish marketing content for clients in the real estate sector. Shoot and edit videos for social media and podcasts. Supervise advertising campaigns targeting clients. Develop and present marketing content tailored to business goals.
Owner-Manager & Content Creator at Aretuza Jewelry
September 1, 2024 - Present
Launched an online jewelry store focusing on content marketing to reach customers across multiple cities. Managed sales operations, customer service, and marketing campaigns. Utilized social media platforms to increase brand visibility and engagement.
Owner-Manager & Content Creator at My School Private School
February 29, 2024 - August 30, 2025
Created and implemented marketing plans to increase brand awareness and student enrollment. Trained and mentored a junior marketing team, improving their content creation and campaign management skills. Produced video content and managed media coverage for school events, boosting community engagement.
Owner-Manager & Content Creator at Di3aya Agency
February 1, 2024 - Present
Founded and manage a multi-service marketing agency offering branding, content creation, and advertising solutions. Lead content marketing strategies and advertising campaigns to boost client engagement and brand recognition. Supervise design projects and video production, delivering impactful marketing content aligned with business goals.
Owner & Content Creator at Di3aya Agency
January 1, 2024 - January 1, 2025
Managed client content projects from planning to production and publishing. Created social media content, campaigns, and brand communication materials to support client visibility and engagement.
Social Media Manager & Videographer at Aspire School
December 31, 2023 - August 30, 2025
Directed marketing strategies and managed social media platforms to strengthen brand identity and engagement. Produced and edited video content for promotional campaigns and events. Managed media coverage to improve event visibility and community interaction.
Manager & Digital Marketer at Noon Academy
October 31, 2023 - August 30, 2025
Coordinated with staff and educators to optimize administrative and educational workflows. Developed and executed marketing plans that boosted student enrollment and brand awareness. Produced educational video content to enhance the academy's digital presence.
Affairs Manager at Noon Academy
July 1, 2023 - January 1, 2024
Coordinated student programs and ensured communication between teams. Supported student engagement with follow-up and contributed to education program delivery.
Digital Manager at My School Private School
January 1, 2023 - January 31, 2025
Delivered structured and engaging French lessons to children. Adapted teaching methods to different learning levels and student needs.
Digital Manager at MySchool Private School
January 1, 2023 - January 1, 2025
Delivered structured and engaging French lessons to children. Adapted teaching methods to different learning levels and student needs.
Social Media Manager at Aspire School
May 1, 2022 - January 1, 2023
Created visual content and managed the school’s online presence. Produced videos and supported digital campaigns for school activities.
Content Creation & Digital Marketing Trainer / Consultant at Independent
January 1, 2022 - Present
Trained individuals and teams in content creation, digital marketing, content planning, and personal branding. Provided consulting for social media strategy and content direction, with practical execution guidance for creators and small businesses.
Content Creation & Digital Marketing Trainer/Consultant at Independent
January 1, 2022 - Present
Trained individuals and teams in content creation, digital marketing, content planning, and personal branding. Provided consulting on social media strategy, content direction, and practical execution for creators and small businesses (online and in-person).
Content Marketer & Owner at Shop Online
May 31, 2021 - August 30, 2025
Founded and managed an online store responsible for content marketing, product photography, and customer engagement. Executed targeted marketing strategies to increase product sales and brand reach.

Education

Bachelors in Biology at Brother Mentouri University 1 Constantine
January 1, 2017 - January 1, 2020
Masters in Molecular Genetics at Brother Mentouri University 1 Constantine
January 1, 2022 - August 30, 2025
Master’s Degree in Molecular Genetics at University of Constantine 1
January 1, 2020 - January 1, 2022
Diploma in Marketing at UMT Academy
January 1, 2020 - January 1, 2020
Bachelor’s Degree in Biology & Molecular Genetics at University of Constantine 1
January 1, 2017 - January 1, 2020
Master’s Degree in Molecular Genetics at University of Constantine 1
January 1, 2020 - December 31, 2022
Diploma in Marketing at UMT Academy
January 1, 2020 - December 31, 2020
Bachelor’s Degree in Biology & Molecular Genetics at University of Constantine 1
January 1, 2017 - December 31, 2020
Master’s Degree in Molecular Genetics at University of Constantine 1
January 1, 2020 - January 1, 2022
Diploma in Marketing at UMT Academy
January 1, 2020 - December 31, 2020
Bachelor’s Degree in Biology & Molecular Genetics at University of Constantine 1
January 1, 2017 - January 1, 2020

Qualifications

Baccalaureate in Experimental Sciences
January 1, 2016 - January 1, 2017
Certified Trainer & Training of Trainers (TOT) View Certificate
January 11, 2030 - July 24, 2026
KHDA Attested Professional Training Certification (Dubai) View Certificate
January 11, 2030 - July 24, 2026
Cambridge Professional Certificates View Certificates
January 11, 2030 - July 24, 2026
Baccalaureate in Experimental Sciences
January 1, 2016 - January 1, 2017
Certified Trainer & Training of Trainers (ToT)
January 11, 2030 - July 24, 2026
KHDA Attested Professional Training Certification
January 11, 2030 - July 24, 2026
Cambridge Professional Certificates
January 11, 2030 - July 24, 2026
Baccalaureate in Experimental Sciences
January 1, 2016 - January 1, 2017
Certified Trainer & Training of Trainers (ToT) - View Certificate
January 11, 2030 - July 24, 2026
KHDA Attested Professional Training Certification, Dubai - View Certificate
January 11, 2030 - July 24, 2026
Cambridge Professional Certificates - View Certificate(s)
January 11, 2030 - July 24, 2026

Industry Experience

Real Estate & Construction, Education, Retail, Professional Services, Media & Entertainment, Non-Profit Organization, Healthcare, Other