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I am a soon-to-be graduate with a B.S. in Industrial & Systems Engineering from the University of Florida, concentrating in Operations Research & Data Analytics with a minor in Sales Engineering. Currently, I lead product and marketing efforts at idleX, a Clean Tech startup, where I drive brand identity and coordinate cross-functional teams to align product development with messaging. Throughout my internships and freelance consulting, I have developed strong skills in social media strategy, data visualization, A/B testing, and AI-driven creative workflows. I’m passionate about leveraging analytics and creative strategy to optimize marketing performance and user engagement.…I am a soon-to-be graduate with a B.S. in Industrial & Systems Engineering from the University of Florida, concentrating in Operations Research & Data Analytics with a minor in Sales Engineering. Currently, I lead product and marketing efforts at idleX, a Clean Tech startup, where I drive brand identity and coordinate cross-functional teams to align product development with messaging. Throughout my internships and freelance consulting, I have developed strong skills in social media strategy, data visualization, A/B testing, and AI-driven creative workflows. I’m passionate about leveraging analytics and creative strategy to optimize marketing performance and user engagement.

Kristen Reed

AI Strategy Consultant, Growth Marketer, Brand Strategist, +2

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I am a soon-to-be graduate with a B.S. in Industrial & Systems Engineering from the University of Florida, concentrating in Operations Research & Data Analytics with a minor in Sales Engineering. Currently, I lead product and marketing efforts at idleX, a Clean Tech startup, where I drive brand identity and coordinate cross-functional teams to align product development with messaging. Throughout my internships and freelance consulting, I have developed strong skills in social media strategy, data visualization, A/B testing, and AI-driven creative workflows. I’m passionate about leveraging analytics and creative strategy to optimize marketing performance and user engagement.…I am a soon-to-be graduate with a B.S. in Industrial & Systems Engineering from the University of Florida, concentrating in Operations Research & Data Analytics with a minor in Sales Engineering. Currently, I lead product and marketing efforts at idleX, a Clean Tech startup, where I drive brand identity and coordinate cross-functional teams to align product development with messaging. Throughout my internships and freelance consulting, I have developed strong skills in social media strategy, data visualization, A/B testing, and AI-driven creative workflows. I’m passionate about leveraging analytics and creative strategy to optimize marketing performance and user engagement.

Available to hire

I am a soon-to-be graduate with a B.S. in Industrial & Systems Engineering from the University of Florida, concentrating in Operations Research & Data Analytics with a minor in Sales Engineering. Currently, I lead product and marketing efforts at idleX, a Clean Tech startup, where I drive brand identity and coordinate cross-functional teams to align product development with messaging.

Throughout my internships and freelance consulting, I have developed strong skills in social media strategy, data visualization, A/B testing, and AI-driven creative workflows. I’m passionate about leveraging analytics and creative strategy to optimize marketing performance and user engagement.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

Spanish; Castilian

Intermediate

Work Experience

Product & Marketing Manager at idleX (Clean Tech Startup)

May 1, 2025 - Present

Directed brand identity and creative strategy for launch of idleX eAPU, developing logo systems, design guidelines, and scalable templates for print, digital, and trade show assets. Produced social-first creative campaigns highlighting driver lifestyle improvements, achieving early traction in the Class-8 trucking market. Oversaw content production pipeline (Runway, Figma, Adobe Suite). Built marketing operations in Notion and coordinated cross-functional design and engineering teams to align product development with messaging.

Growth Strategist Intern at Iterrois (AI SaaS)

May 1, 2025 - August 30, 2025

Designed social/email assets for pre-sales enablement, improving onboarding and increasing demo bookings by 25%. Conducted A/B creative testing to optimize user acquisition and track ROI across campaigns. Built scalable outreach templates and automation workflows for multi-channel campaigns.

AI Solutions Consultant (Freelance) at Freelance - Palo Alto, CA

December 1, 2024 - August 30, 2025

Concepted and prototyped an AI tone-coaching tool for Slack; designed low-fidelity UI/UX mockups and crafted demo materials for investors and HR buyers. Led user discovery interviews with 10+ HR leaders to identify pain points, ensuring sensitive, mission-driven messaging around workplace communication.

Supply Chain Analyst Intern at Relativity Space

August 1, 2023 - August 30, 2025

Built KPI dashboards and creative data visualizations to improve internal reporting and cross-team communication. Automated reporting systems, boosting efficiency and enabling quick design/production iteration cycles.

Strategic Marketing Consultant at BeReal (DTC Social App)

March 1, 2022 - August 30, 2025

Drove campus growth from zero to 2000+ users through viral campaigns, social media, and student events. Built ambassador program and feedback loops contributing to retention and brand trust.