Noordeep Kaur Bhullar

Gathered and documented business requirements for AI-powered personalization features across the e-commerce platform. Designed and analyzed a personalized homepage, dynamic sales dashboard, and recommendation engine to boost user engagement and sales. Conducted customer behaviour and sentiment analysis providing actionable insights for marketing and product improvements. Defined functional requirements for automated story-driven email campaigns and supported CRM integration. Collaborated with developers and designers in an Agile environment using Jira and Confluence for iterative solution delivery.

Presents losses and damage by reporting irregularities and informs violators of policy and procedures. Secures premises and personnel by patrolling property, monitoring surveillance equipment, and access points. Investigates security breaches, incidents, and other alarming behavior. Controls traffic by directing drivers. Completes reports by recording observations, information, occurrences, and surveillance activities. Interviews witnesses and obtains signatures as needed. Maintains environment by monitoring and setting building and equipment controls. Maintains the organization’s stability and reputation by complying with legal requirements. Ensures operation of equipment by completing preventive maintenance requirements. Contributes to team effort by accomplishing related results as needed.

Designed and maintained responsive websites using HTML, CSS, JavaScript, and React. Customized WordPress themes and plugins to meet branding and functionality needs. Collaborated with marketing teams on campaign landing pages, increasing engagement by 15%. Coordinated with social media teams on ad visuals and copy to ensure brand consistency. Implemented SEO strategies and tracked performance using Google Analytics. Assisted in A/B testing for promotional campaigns to optimize click-through rates.