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I’m a marketing and brand strategist based in Switzerland, with international experience across luxury and premium services, sports, and digital business. I focus on brand positioning, PR and media relations, strategic partnerships, and creating engaging content for high-profile audiences—including high-net-worth clientele. I’ve led campaigns that drive measurable growth, generated CHF 3M through marketing initiatives, and built a TikTok presence to 140K followers. Across roles in Zurich and St. Gallen, I’ve supported communications for globally positioned brands, contributed to strategic messaging around blockchain in sports, and coordinated international events and conferences.…I’m a marketing and brand strategist based in Switzerland, with international experience across luxury and premium services, sports, and digital business. I focus on brand positioning, PR and media relations, strategic partnerships, and creating engaging content for high-profile audiences—including high-net-worth clientele. I’ve led campaigns that drive measurable growth, generated CHF 3M through marketing initiatives, and built a TikTok presence to 140K followers. Across roles in Zurich and St. Gallen, I’ve supported communications for globally positioned brands, contributed to strategic messaging around blockchain in sports, and coordinated international events and conferences.

Diana Badini

Brand Strategist, Marketing Strategist, Digital Marketer, +3

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I’m a marketing and brand strategist based in Switzerland, with international experience across luxury and premium services, sports, and digital business. I focus on brand positioning, PR and media relations, strategic partnerships, and creating engaging content for high-profile audiences—including high-net-worth clientele. I’ve led campaigns that drive measurable growth, generated CHF 3M through marketing initiatives, and built a TikTok presence to 140K followers. Across roles in Zurich and St. Gallen, I’ve supported communications for globally positioned brands, contributed to strategic messaging around blockchain in sports, and coordinated international events and conferences.…I’m a marketing and brand strategist based in Switzerland, with international experience across luxury and premium services, sports, and digital business. I focus on brand positioning, PR and media relations, strategic partnerships, and creating engaging content for high-profile audiences—including high-net-worth clientele. I’ve led campaigns that drive measurable growth, generated CHF 3M through marketing initiatives, and built a TikTok presence to 140K followers. Across roles in Zurich and St. Gallen, I’ve supported communications for globally positioned brands, contributed to strategic messaging around blockchain in sports, and coordinated international events and conferences.

Available to hire

I’m a marketing and brand strategist based in Switzerland, with international experience across luxury and premium services, sports, and digital business. I focus on brand positioning, PR and media relations, strategic partnerships, and creating engaging content for high-profile audiences—including high-net-worth clientele.

I’ve led campaigns that drive measurable growth, generated CHF 3M through marketing initiatives, and built a TikTok presence to 140K followers. Across roles in Zurich and St. Gallen, I’ve supported communications for globally positioned brands, contributed to strategic messaging around blockchain in sports, and coordinated international events and conferences.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Polish

Intermediate

German

Intermediate

Russian

Fluent

Ukrainian

Fluent

Work Experience

Head of Marketing at Match Maison

April 1, 2025 - November 10, 2025

Managed brand positioning, press engagement, media relations, and public relations; led content strategy, PR, and influencer outreach; oversaw high-profile brand initiatives and partnerships.

Brand Strategist & Marketing / Public Relations (Managed brand positioning, PR and press engagement) at CrowdTransfer AG

August 1, 2024 - March 1, 2025

Managed brand positioning, press engagement, and public relations strategy for brand expansion. Created and executed press releases, media pitches, and thought-leadership content. Spearheaded social media growth and engagement to drive brand awareness, and collaborated with leadership to define messaging for a blockchain-based investment platform in sports.

Independent Consultant (Social Media, Content & Brand Strategy) at Independent Projects

February 1, 2024 - Present

Develop social media and content strategies for brands and businesses, including campaign concepts, visual content, and brand storytelling across digital platforms. Advise clients on brand positioning, audience growth, and digital presence, managing content production from concept to execution.

Relationship & Communications Assistant / Marketing & Admissions Support at Institut auf dem Rosenberg

June 1, 2022 - July 1, 2024

Supported admissions and strategic partnerships for high-net-worth international clientele. Managed media relations, PR outreach, and client communications for a globally positioned institution. Developed communications and marketing materials for high-profile events and international audiences, and coordinated international conferences, events, and networking fairs.