Rocío Pire González
I am a marketing professional specialized in influencer and affiliate strategies, with over 6 years of experience managing creator programs, affiliate platforms, and community development initiatives across LATAM, the…
About
I am a marketing professional specialized in influencer and affiliate strategies, with over 6 years of experience managing creator programs, affiliate platforms, and community development initiatives across LATAM, the US, and Europe. I am passionate about building long-term relationships with creators, tracking key metrics like CTR, EMV, and revenue, and designing campaigns that blend creativity with data. I thrive in dynamic environments where I can lead, optimize, and grow brand visibility and business results.
I currently lead a team of 6 people, delegating tasks, monitoring and following up on team members, and reviewing potential collaborations across multiple countries including LATAM, USA, Spain, India, Turkey, and Indonesia. I also participate in digital marketing, business, and technology events as a networker and sponsor representative. My strong negotiation skills and interpersonal communication abilities help me build and maintain valuable relationships with national and international stakeholders.
- 8 years' experience
- Joined August 2025
Skills· 12
Languages
- Spanish; CastilianFluent
- EnglishAdvanced
- PortugueseIntermediate
Industry experience
- Media & Entertainment
- Professional Services
- Retail
- Software & Internet
- Education
More experts in Buenos Aires, Argentina
Work experience· 5 roles
Managed influencer outreach and community management for two brands. Coordinated creator communication, campaign guidance and meetings, and created strategic briefs. Managed affiliate programs through Social Snowball and SuperAffiliate platforms. Focused on influencer marketing and brand awareness with temporary freelance collaboration in 2025.
Worked full-time remotely in LATAM from 2022 to 2023 managing influencer campaigns, partnerships, and affiliate marketing strategies. Evaluated social media profiles across Instagram, TikTok, LinkedIn, and YouTube to inform campaign strategies. Used GA4 and HypeAuditor for metric analysis and performance tracking.
Lead the influencer marketing team across LATAM remotely since 2023. Responsibilities include team management (6 people), task delegation, monitoring, and reviewing potential collaborations across LATAM, USA, Spain, India, Turkey, and Indonesia. Oversee training and onboarding, strategy design blending creativity and data, and tracking key performance metrics such as CTR, EMV, and revenue to optimize and grow brand visibility.
Education· 6
Certifications and awards
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