I am a marketing professional specialized in influencer and affiliate strategies, with over 6 years of experience managing creator programs, affiliate platforms, and community development initiatives across LATAM, the US, and Europe. I am passionate about building long-term relationships with creators, tracking key metrics like CTR, EMV, and revenue, and designing campaigns that blend creativity with data. I thrive in dynamic environments where I can lead, optimize, and grow brand visibility and business results. I currently lead a team of 6 people, delegating tasks, monitoring and following up on team members, and reviewing potential collaborations across multiple countries including LATAM, USA, Spain, India, Turkey, and Indonesia. I also participate in digital marketing, business, and technology events as a networker and sponsor representative. My strong negotiation skills and interpersonal communication abilities help me build and maintain valuable relationships with national and international stakeholders.

Rocío Pire González

I am a marketing professional specialized in influencer and affiliate strategies, with over 6 years of experience managing creator programs, affiliate platforms, and community development initiatives across LATAM, the US, and Europe. I am passionate about building long-term relationships with creators, tracking key metrics like CTR, EMV, and revenue, and designing campaigns that blend creativity with data. I thrive in dynamic environments where I can lead, optimize, and grow brand visibility and business results. I currently lead a team of 6 people, delegating tasks, monitoring and following up on team members, and reviewing potential collaborations across multiple countries including LATAM, USA, Spain, India, Turkey, and Indonesia. I also participate in digital marketing, business, and technology events as a networker and sponsor representative. My strong negotiation skills and interpersonal communication abilities help me build and maintain valuable relationships with national and international stakeholders.

Available to hire

I am a marketing professional specialized in influencer and affiliate strategies, with over 6 years of experience managing creator programs, affiliate platforms, and community development initiatives across LATAM, the US, and Europe. I am passionate about building long-term relationships with creators, tracking key metrics like CTR, EMV, and revenue, and designing campaigns that blend creativity with data. I thrive in dynamic environments where I can lead, optimize, and grow brand visibility and business results.

I currently lead a team of 6 people, delegating tasks, monitoring and following up on team members, and reviewing potential collaborations across multiple countries including LATAM, USA, Spain, India, Turkey, and Indonesia. I also participate in digital marketing, business, and technology events as a networker and sponsor representative. My strong negotiation skills and interpersonal communication abilities help me build and maintain valuable relationships with national and international stakeholders.

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Language

Spanish; Castilian
Fluent
English
Advanced
Portuguese
Intermediate

Work Experience

Kommo Influencer Marketing Team Leader at Kommo
January 1, 2023 - Present
Lead the influencer marketing team across LATAM remotely since 2023. Responsibilities include team management (6 people), task delegation, monitoring, and reviewing potential collaborations across LATAM, USA, Spain, India, Turkey, and Indonesia. Oversee training and onboarding, strategy design blending creativity and data, and tracking key performance metrics such as CTR, EMV, and revenue to optimize and grow brand visibility.
Kommo Influencer Marketing Analyst at Kommo
January 1, 2023 - August 31, 2025
Worked full-time remotely in LATAM from 2022 to 2023 managing influencer campaigns, partnerships, and affiliate marketing strategies. Evaluated social media profiles across Instagram, TikTok, LinkedIn, and YouTube to inform campaign strategies. Used GA4 and HypeAuditor for metric analysis and performance tracking.
Affiliate & Influencer Marketing Manager at Zero To1 Agency
January 1, 2025 - Present
Managed influencer outreach and community management for two brands. Coordinated creator communication, campaign guidance and meetings, and created strategic briefs. Managed affiliate programs through Social Snowball and SuperAffiliate platforms. Focused on influencer marketing and brand awareness with temporary freelance collaboration in 2025.
Freelance Content Writer & Copywriter at Global Clients
January 1, 2022 - August 31, 2025
Provided content marketing creation, SEO writing, keyword research, interlinking, and content optimization for various clients globally. Delivered blog, landing page, newsletter content, and performed SEO positioning tasks. Worked remotely from 2021 to 2022.
Vintage Modern Girls Website Administrator & Content Creator at Self-Managed Project
January 1, 2018 - Present
Published articles focused on women aged 18-50, handled administration, writing and design tasks including SEO audits and link building using advanced WordPress and digital marketing tools. Continuous position since 2018.

Education

Degree in Astronomy at UADE (Universidad Argentina de la Empresa)
January 1, 2015 - January 1, 2020
High School Diploma in Art, Communication, and Design at H.H.V.V (Instituto Nuestra Señora de Luján)
January 1, 2010 - January 1, 2015
International Diploma in Business and Digital Marketing at UTN (Universidad Tecnológica Nacional)
January 1, 2019 - January 1, 2020
Online Diploma in Digital Traffic and Paid Media Advertising at UTN (Universidad Tecnológica Nacional)
January 1, 2020 - August 31, 2025
Course in Copywriting at UTN (Universidad Tecnológica Nacional)
January 1, 2021 - January 1, 2024
Community Manager Course at UBA (Universidad Nacional de Buenos Aires)
January 1, 2020 - August 31, 2025

Qualifications

Marketing Analytics Professional Certificate
January 1, 2024 - August 31, 2025
Google Analytics 4 Certified
January 11, 2030 - August 31, 2025

Industry Experience

Media & Entertainment, Professional Services, Retail, Software & Internet, Education