Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

Hello! I am a public service-driven communications expert with over 10 years of experience crafting impactful narratives and multi-channel strategies. I specialize in aligning organizational objectives with community needs through strategic, inclusive, and data-driven communication approaches. My passion lies in fostering equity and engagement by leveraging storytelling to connect with diverse audiences. I thrive on collaboration and enjoy working with cross-functional teams to create meaningful content that resonates and builds strong community relationships.…Hello! I am a public service-driven communications expert with over 10 years of experience crafting impactful narratives and multi-channel strategies. I specialize in aligning organizational objectives with community needs through strategic, inclusive, and data-driven communication approaches. My passion lies in fostering equity and engagement by leveraging storytelling to connect with diverse audiences. I thrive on collaboration and enjoy working with cross-functional teams to create meaningful content that resonates and builds strong community relationships.

Simi Ajayi

Creative Director, Project Manager, Growth Marketer, +2





Hello! I am a public service-driven communications expert with over 10 years of experience crafting impactful narratives and multi-channel strategies. I specialize in aligning organizational objectives with community needs through strategic, inclusive, and data-driven communication approaches. My passion lies in fostering equity and engagement by leveraging storytelling to connect with diverse audiences. I thrive on collaboration and enjoy working with cross-functional teams to create meaningful content that resonates and builds strong community relationships.…Hello! I am a public service-driven communications expert with over 10 years of experience crafting impactful narratives and multi-channel strategies. I specialize in aligning organizational objectives with community needs through strategic, inclusive, and data-driven communication approaches. My passion lies in fostering equity and engagement by leveraging storytelling to connect with diverse audiences. I thrive on collaboration and enjoy working with cross-functional teams to create meaningful content that resonates and builds strong community relationships.

Available to hire

Hello! I am a public service-driven communications expert with over 10 years of experience crafting impactful narratives and multi-channel strategies. I specialize in aligning organizational objectives with community needs through strategic, inclusive, and data-driven communication approaches.

My passion lies in fostering equity and engagement by leveraging storytelling to connect with diverse audiences. I thrive on collaboration and enjoy working with cross-functional teams to create meaningful content that resonates and builds strong community relationships.

Skills

Branding

Social Media Design

Experience Level

Branding

Intermediate

Social Media Design

Intermediate

Work Experience

Growth Manager at World Financial Group IA, LiT Group, Calgary

January 1, 2023 - Present

Leading integrated communications and marketing efforts by developing and implementing comprehensive B2B communication strategies for public-facing destinations and community developments. Responsible for crafting compelling narratives, managing content calendars, collaborating with cross-functional teams, conducting market research and data analysis to inform strategy, presenting to executives and community partners, and managing budgets with measurable ROI outcomes.

Associate Creative Director at BBDO West Africa

January 1, 2023 - August 31, 2025

Managed crisis communications and sensitive issues for high-profile clients, creating accessible messaging from complex topics for diverse audiences. Led teams in creating multi-platform campaigns including digital, social media, and print, ensuring effective client messaging and engagement.