Avanthika Gunda

Conducted market research on over 200 competitor products, analyzing marketing strategies and customer engagement to identify market gaps. Designed a go-to-market launch plan for the Innovatech e-SIM Smartwatch including launch campaigns and partnerships. Executed market segmentation based on lifestyle for personalized marketing strategies. Led a project to design a webpage for the Titan Smart and Fastrack collections with over 100 products to enhance online visibility and user experience.

Promoted the network by creating marketing materials such as reels and posts that achieved 11K+ views and increased followers by 84%. Managed event orchestration for major cultural events and a gala, including performances and logistics. Planned and executed marketing campaigns involving banners, reels, merchandise, and selling over 500 tickets generating revenue of RM 20,000+.

Produced social media content boosting brand reach by 30K+. Designed the shop website on Wix, engaging over 1000 users globally. Coordinated a store launch promo event and hosted a workshop engaging 100+ customers. Responsible for recruitment including creating job posts and interviewing 15+ candidates. Hosted collaborations with 2 influencers creating marketing content that reached 30K+ viewers.