Graphic Designer at CDW, Digital Velocity

● Led design for demand generation campaigns across cloud partners Google Cloud, AWS, and Microsoft Azure, influencing over $9M in sales pipeline. ● Built over 150 HubSpot landing pages and championed a new theme to speed page creation and enable micro-interactions and Lottie animations, ensuring each page improved customer experience. ● Designed assets for Google Gemini campaign driving 14 registered opportunities within 45 days and a streamlined 2-week sales cycle. ● Led design of AWS SMB campaign, generating 3,115 landing page views, reaching 1,455 accounts, and driving 20.1% account engagement. ● Designed marketing assets for the Google CCAI Maturing CX campaign, driving 122 webinar registrations (305% of goal) with 26% director-level attendees and a 27.5% contact-to-customer conversion rate. ● Fine-tuned the end-to-end, mobile-responsive interface for LambWeston.com by reskinning AEM components, standardizing the design system, collaborating on requirements-gathering and stakeholder design reviews, and enhancing filter and sort controls across product pages, resulting in a 23% increase in monthly visits. ● Enhanced the agent portal dashboard interface for American National by redesigning sidebar navigation, organizing data tables for clarity, and implementing intuitive filter and sort controls to streamline key agent workflows. ● Lead design, creative direction, and built a public-sector WordPress site for the City of Peoria’s Sustainability Plan, partnering with developers on custom quiz component development and leading content creation to drive resident engagement, and achieved a 92 Performance and 91 Accessibility score. ● Created AEM custom components for Trustmark’s corporate website, including Compare Cards and Associate Profile pages. Worked cross-functionally with developers and stakeholders to ensure responsive layouts, accessibility compliance, and improved user navigation, contributing to an estimated 41.6 K organic visits per month. ● Mentored junior designer through design reviews and best-practice sharing to foster a growth-oriented culture.

Visual Designer (Temp) at Crossbeat NY

● Provided visual design support for Series A EdTech startup, Esme Learning Solutions, producing co-branded marketing materials with Oxford, MIT, and Cambridge, showcasing my ability to build relationships with significant partners and mentoring junior designers on best practices. ● Shaped a unified visual identity across a 10-ebook series by establishing reusable templates, crafting infographics, and designing LinkedIn ad creatives with headline variations to drive ebook downloads and program enrollments. ● Developed a co-branded prospectus and motion ad series for Imperial College Business School’s executive education partnership, adhering to brand guidelines, collaborating in daily stand-ups, and concepting dynamic visuals to boost engagement and sign-ups.

Senior Graphic Designer (Contract) at Pike & Pham (formerly Pike & Company)

● Contributed to Baywood Court’s direct-mail campaign and virtual event marketing, designing newsletter templates, event postcards, and signage, helping drive a 50% increase in online engagement, achieve 100% occupancy, and establish a six-month waitlist. ● Produced ad creatives featured in business and trade publications to elevate Saris Regis’s market presence, alongside animated e-cards, video edits, and presentation decks for special events, contributing to growth from 30 to 75 employees and recognition as the region’s fourth-largest development firm with $15 billion in active projects. ● Designed signage and route maps for MVgo, simplifying complex transit information into clear, user-friendly graphics and contributing to a 49% year-over-year increase in ridership.