Available to hire
Hi, I’m Sara Valeria Prieto, a Bogotá-based graphic designer and illustrator passionate about visual storytelling. I craft branding, visual identities, and engaging social media visuals using color, typography, and composition to help brands stand out.
I love collaborating with NGOs, startups, and creative brands to translate client vision into cohesive design systems. My work spans identity design, digital marketing assets, content calendars, video editing, and community management, always with a focus on detail and collaborative teamwork.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Language
Spanish; Castilian
Fluent
English
Fluent
Italian
Advanced
Korean
Beginner
Work Experience
Brand Identity Redesign at Corporación Territorios
August 1, 2025 - PresentDeveloped the new visual concept of the brand including designing the logo, brand manual, and digital assets. Created illustrations tailored to company needs. Designed digital tokens and redesigned the landing page.
Social Media & Digital Marketing at ViGlow Nails
August 1, 2025 - PresentDesigned social media graphics for posts, stories, and reels. Built strategic content calendars for Instagram and TikTok. Edited videos and reels. Developed growth and engagement strategies through hashtags, campaigns, and audience interaction.
Communications Intern at ONG Action Against Hunger Colombia
July 1, 2025 - August 31, 2025Managed social media and analyzed digital metrics. Designed internal communication pieces following institutional guidelines. Edited videos for social media, internal campaigns, and YouTube. Produced and edited podcasts. Created external materials like mailings, illustrations, and communication materials. Strengthened visual consistency, supported visibility of social campaigns, and optimized digital strategy through data-driven presentations.
Branding at Birdy
June 1, 2024 - August 31, 2025Developed naming and visual concept. Designed logo, brand manual, apparel, and web catalog. Created illustrations for prints and digital media. Consolidated a distinctive brand identity with a complete visual system that enabled market entry in both digital and physical channels.
Branding at Eirene Studio
October 1, 2023 - August 31, 2025Developed naming, concept, and identity design. Designed brand manual and digital applications. Created analog/digital illustrations for print and social media.
Branding and Illustrations at Trouble Makers Utadeo
November 1, 2023 - August 31, 2025Designed full visual identity with unique color palette. Created digital illustrations, collages, and social media visuals. Designed merchandise including hoodies, hats, and bottles. Developed a strong identity adopted at national fairs and competitions, reinforcing brand recognition and team cohesion.
Rebranding at Rolo Cafe - Veggie Lab
May 1, 2023 - August 31, 2025Redesigned and updated visual identity with a colleague. Created analog/digital illustrations and collages for promotional pieces. Designed event graphics such as posters, banners, signage, and merchandise including bags, menus, and stickers. Strengthened the café-bar’s positioning with a coherent and attractive brand system.
Brand Identity Designer at Corporación Territorios
August 1, 2025 - PresentDeveloped the new visual concept of the brand. Designed logo, brand manual, and digital assets. Created illustrations tailored to company needs. Designed digital tokens and redesigned landing page.
Social Media & Digital Marketing Designer at ViGlow Nails
August 1, 2025 - PresentDesigned social media graphics (posts, stories, reels). Built strategic content calendars for Instagram and TikTok. Edited videos and reels. Developed growth and engagement strategies (hashtags, campaigns, audience interaction).
Communications Intern at Action Against Hunger Colombia
July 31, 2025 - September 22, 2025Managed social media and analyzed digital metrics. Designed internal communications pieces following institutional guidelines. Edited videos for social media, internal campaigns, and YouTube. Produced and edited podcasts. Created external pieces: mailings, illustrations, and communication materials. Achievements: Strengthened visual consistency, supported visibility of social campaigns, and optimized digital strategy through data-driven presentations.
Branding Designer at Birdy
June 30, 2024 - September 22, 2025Developed naming and visual concept. Designed logo, brand manual, apparel, and web catalog. Created illustrations for prints and digital media. Achievements: Consolidated a distinctive brand identity with a complete visual system that enabled market entry in both digital and physical channels.
Brand Designer at Eirene Studio
October 31, 2023 - September 22, 2025Naming, concept, and identity design. Designed brand manual and digital applications. Created analog/digital illustrations for print and social media.
Branding & Illustrations Designer at Trouble Makers Utadeo
November 30, 2023 - September 22, 2025Designed full visual identity with a unique color palette. Created digital illustrations, collages, and social media visuals. Designed merch (hoodies, hats, bottles). Achievements: Developed a strong brand identity adopted at national fairs and competitions, reinforcing brand recognition and team cohesion.
Rebranding Designer at Rolo Café - Veggie Lab
May 31, 2023 - September 22, 2025Redesigned and updated visual identity with a colleague. Created analog/digital illustrations and collages for promotional pieces. Designed event graphics (posters, banners, signage) and merch (bags, menus, stickers). Achievements: Strengthened the cafe-bar's positioning with a coherent brand system.
Brand Identity Redesign at Corporación Territorios
August 1, 2025 - PresentDeveloped the new visual concept of the brand. Designed logo, brand manual, and digital assets. Created illustrations tailored to company needs. Designed digital tokens and redesigned the landing page.
Social Media & Digital Marketing - Graphic Designer at ViGlow Nails
August 1, 2025 - PresentDesigned social media graphics (posts, stories, reels). Built strategic content calendars for Instagram and TikTok. Edited videos and reels. Developed growth and engagement strategies.
Communications Intern at Action Against Hunger Colombia
July 1, 2025 - September 22, 2025Managed social media and analyzed digital metrics. Designed internal communication pieces following institutional guidelines. Edited videos for social media, internal campaigns, and YouTube. Produced and edited podcasts. Created external pieces: mailings, illustrations, and communications materials.
Branding at Birdy
June 1, 2024 - September 22, 2025Developed naming and visual concept. Designed logo, brand manual, apparel, and web catalog. Created illustrations for prints and digital media. Consolidated a distinctive brand identity with a complete visual system enabling market entry in both digital and physical channels.
Branding at Eirene Studio
October 1, 2023 - September 22, 2025Naming, concept, and identity design. Designed brand manual and digital applications. Created analog/digital illustrations for print and social media.
Branding and Illustrations at Trouble Makers
November 1, 2023 - September 22, 2025Designed full visual identity with a unique color palette. Created digital illustrations, collages, and social media visuals. Designed merchandise (hoodies, hats, bottles).
Branding at Rolo Café - Veggie Lab
May 1, 2023 - September 22, 2025Redesigned a visual identity with collages for promotional pieces. Created analog/digital illustrations and collages. Designed event graphics (posters, banners, signage) and merchandise.
Graphic Designer / Branding Designer at Interactive By Tomas
November 1, 2025 - PresentDeveloped a brand identity from scratch: defined visual concept, graphic style, and brand personality; designed logo and visual system; selected typography and color palette aligned with brand values; applied branding to digital assets and social media; worked directly with the client to understand vision and goals. Achievements: built cohesive visual identity for an emerging brand; translated client vision into a clear, adaptable branding system; strengthened branding and branding development skills.
Junior Graphic Designer at Carbon-Raze Marketing
September 1, 2025 - October 1, 2025Created social media content and visuals for a digital marketing agency; developed branding assets for a client; ensured visual consistency and on-brand alignment; edited short-form videos for reels and social media; collaborated with marketing and content teams in a fast-paced agency environment; delivered consistent visuals for multiple clients and tight deadlines.
Graphic Designer / Illustrator at El Bosque, Tour Verde
August 1, 2025 - November 1, 2025Developed illustrated digital tokens as part of the brand’s visual identity; created an illustrated visual system aligned with sustainability and eco-tourism values; produced digital illustrations for brand and digital applications; collaborated to ensure consistency with brand identity and storytelling. Key achievements: created unique illustrated assets strengthening the brand’s visual identity; added creative value through custom illustration; combined illustration and graphic design for enhanced brand communication.
Communications Intern at ONG Action Against Hunger Colombia
March 1, 2024 - August 31, 2024Managed social media, created content calendars, and analyzed performance metrics; drafted internal and external communications materials; edited videos/podcasts for YouTube and campaigns; produced external materials including mailings, illustrations, and communications assets.
Brand Designer / Illustrator at Birdy
April 1, 2024 - June 30, 2024Developed a brand name and visual concept; designed logo, brand manual, apparel, and web catalog; created analog illustrations for prints and digital media.
Brand Designer / Illustrator at Eirene Studio
July 1, 2023 - November 30, 2023Naming, concept, identity system, and brand manual. Created analog and digital illustrations for branding and social media.
Brand Designer / Illustrator at Trouble Makers
July 1, 2023 - November 30, 2023Designed brand identity with a unique visual language and merchandise; developed branding assets for prints and social media; reinforced brand recognition and cohesion.
Branding Designer at Eirene Studio
July 1, 2023 - November 1, 2023Naming, concept, identity system and brand manual. Created analog and digital illustrations for prints and social media.
Branding & Illustrations at Trouble Makers Utah
July 1, 2023 - November 1, 2023Developed a distinctive brand identity with a unique visual language; contributed to brand recognition and consistency across assets.
Education
B.A Graphic Design at IEFT
January 1, 2020 - August 1, 2025High School Diploma at Colegio Sagrado Corazón de Jesús Bethlemitas
January 1, 2012 - January 1, 2018High School Diploma at Colegio Sagrado Corazón de Jesús
January 1, 2012 - January 1, 2018High School Diploma at Colegio Sagrado Corazón de Jesús Bethlehemitas
January 11, 2030 - December 20, 2025High School Diploma at Colegio Sagrado Corazón de Jesús Betlemitas
January 11, 2030 - December 20, 2025Qualifications
IELTS British Council Band
January 11, 2030 - August 31, 2025Bachelor of Graphic Design
January 1, 2020 - August 1, 2025IELTS (British Council) Band 6.5-7.2
January 11, 2030 - September 22, 2025High School Diploma
January 1, 2012 - December 31, 2018Bachelor of Graphic Design
January 11, 2030 - September 22, 2025Bachelor of Arts in Graphic Design
January 1, 2020 - August 1, 2025IELTS Band 6.5-7.2
January 11, 2030 - September 22, 2025Bachelor's in Graphic Design
January 1, 2020 - August 1, 2025IELTS Band 6.5-7.2
January 11, 2030 - December 20, 2025Bachelor of Graphic Design
January 11, 2030 - December 20, 2025IELTS - British Council
January 11, 2030 - December 20, 2025Industry Experience
Media & Entertainment, Non-Profit Organization, Retail, Professional Services, Education, Software & Internet
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
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