I am a founder turned digital marketing professional with over 9 years of experience in lifestyle and retail sectors. I specialize in developing and executing campaigns that combine creativity with data insights, skilled at managing cross-channel strategies across social, email, web, SEO/SEM, and paid advertising. Experienced in using analytics to optimize targeting, conversion, and retention, while mentoring teams and coordinating cross-functional stakeholders to deliver measurable business growth. As the founder of The Curve Cult Pte Ltd, I developed brand voice and strategic content pillars across body image, wellness, and empowerment. I built a content engine to support fat-positive wellness classes and community membership growth, designed graphics, edited videos, developed brand-aligned class previews, reels, and storytelling assets. I execute email campaigns and event-based content calendars with strong engagement and CTR. I also founded TCC Styling Suite, where I created and managed marketing funnels with reels, lead magnets, and email flows, designing digital resources and short-form educational content to support plus-size clients styled discovery, overseeing creative direction aligned to seasonal trends and personal identity expression.…I am a founder turned digital marketing professional with over 9 years of experience in lifestyle and retail sectors. I specialize in developing and executing campaigns that combine creativity with data insights, skilled at managing cross-channel strategies across social, email, web, SEO/SEM, and paid advertising. Experienced in using analytics to optimize targeting, conversion, and retention, while mentoring teams and coordinating cross-functional stakeholders to deliver measurable business growth. As the founder of The Curve Cult Pte Ltd, I developed brand voice and strategic content pillars across body image, wellness, and empowerment. I built a content engine to support fat-positive wellness classes and community membership growth, designed graphics, edited videos, developed brand-aligned class previews, reels, and storytelling assets. I execute email campaigns and event-based content calendars with strong engagement and CTR. I also founded TCC Styling Suite, where I created and managed marketing funnels with reels, lead magnets, and email flows, designing digital resources and short-form educational content to support plus-size clients styled discovery, overseeing creative direction aligned to seasonal trends and personal identity expression.WWWW…