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I'm a charismatic and energetic marketing professional with a deep passion for all things digital and social. With a background in communication science, I seamlessly transitioned into the digital marketing world. As an account manager and influencer manager, I've honed my expertise in digital, social, and influencer marketing, developing a nuanced understanding of the industry. My experience has allowed me to gain a broad perspective on digital marketing strategies, equipping me to create impactful and innovative campaigns. I am proactive, motivated, eager to learn and impeccable in attention to detail with a strong sense of accountability and relationship building.…I'm a charismatic and energetic marketing professional with a deep passion for all things digital and social. With a background in communication science, I seamlessly transitioned into the digital marketing world. As an account manager and influencer manager, I've honed my expertise in digital, social, and influencer marketing, developing a nuanced understanding of the industry. My experience has allowed me to gain a broad perspective on digital marketing strategies, equipping me to create impactful and innovative campaigns. I am proactive, motivated, eager to learn and impeccable in attention to detail with a strong sense of accountability and relationship building.

Melanie Loretta Williams

Influencer Marketing Manager, Marketing Strategist, Brand Strategist, +1

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I'm a charismatic and energetic marketing professional with a deep passion for all things digital and social. With a background in communication science, I seamlessly transitioned into the digital marketing world. As an account manager and influencer manager, I've honed my expertise in digital, social, and influencer marketing, developing a nuanced understanding of the industry. My experience has allowed me to gain a broad perspective on digital marketing strategies, equipping me to create impactful and innovative campaigns. I am proactive, motivated, eager to learn and impeccable in attention to detail with a strong sense of accountability and relationship building.…I'm a charismatic and energetic marketing professional with a deep passion for all things digital and social. With a background in communication science, I seamlessly transitioned into the digital marketing world. As an account manager and influencer manager, I've honed my expertise in digital, social, and influencer marketing, developing a nuanced understanding of the industry. My experience has allowed me to gain a broad perspective on digital marketing strategies, equipping me to create impactful and innovative campaigns. I am proactive, motivated, eager to learn and impeccable in attention to detail with a strong sense of accountability and relationship building.

Available to hire

I’m a charismatic and energetic marketing professional with a deep passion for all things digital and social. With a background in communication science, I seamlessly transitioned into the digital marketing world. As an account manager and influencer manager, I’ve honed my expertise in digital, social, and influencer marketing, developing a nuanced understanding of the industry.

My experience has allowed me to gain a broad perspective on digital marketing strategies, equipping me to create impactful and innovative campaigns. I am proactive, motivated, eager to learn and impeccable in attention to detail with a strong sense of accountability and relationship building.

Skills

Social Media Design

Branding

Copywriting

Experience Level

Social Media Design

Expert

Branding

Expert

Copywriting

Intermediate

Work Experience

Influencer & Campaign Manager at Future Tech Media

February 1, 2024 - Present

Created and implemented influencer marketing strategies that aligned with overall marketing goals. Identified and engaged with influencers aligned to the target audience and brand values. Handled influencer partnerships, contract negotiations, content planning, and feedback provision. Provided regular campaign performance reports including engagement, reach, and ROI. Collaborated with cross-functional teams such as social media, creative, and PR to ensure cohesive and successful campaigns. Stayed informed about industry trends and best practices in influencer marketing. Monitored financial resources to ensure campaigns were implemented efficiently within set budgetary limits.

Founder and Director at Tekai Media

October 1, 2021 - Present

Managed influencer management agency brokering and negotiating deals on behalf of talent. Monitored influencer content for compliance with brand/client instructions. Led content ideation for campaigns and established communication between brand/clients. Created comprehensive influencer content calendar to drive brand awareness and engagement. Procured legal advice for campaign contracts and reviews. Provided general assistance with PR and continuously sourced new influencer partnerships. Kept abreast of emerging influencer trends through social media channels including Instagram, TikTok, Twitter, and Facebook. Maintained influencer budget.

Account Manager at The Throne Agency

September 30, 2021 - September 1, 2025

Managed day-to-day relationships and operations with clients and agency teams. Ensured client needs and requirements were understood, interpreted, and communicated accurately and that expectations were managed. Oversaw timely campaign implementation and KPI maintenance. Stayed on top of campaign performance and optimized as needed. Maintained knowledge of content, social media, digital, influencer, and tech trends.

Technical Account Manager at Amazon

May 31, 2019 - September 1, 2025

Served as primary interface between Amazon and third-party sellers. Provided phone and email support governed by internal service level agreements. Delivered timely and accurate operational support to sellers on the Amazon platform. Addressed chronic system issues and provided process improvements. Maintained strong record of customer focus and high standard for role, directly impacting customer experience.