Samar Ramadan Mohamed Moustaafa

Head of Marketing at Abu Dhabi Holding

Developed and executed digital marketing strategies to strengthen brand presence and support business objectives. Managed end-to-end social media across Instagram, Facebook, TikTok, and LinkedIn (content calendars, copywriting, publishing). Led performance marketing across Meta and Google Ads with data-driven optimization to improve ROI. Handled community management, produced high‑quality digital content, and managed email marketing with segmentation and automation. Applied on-page SEO, updated website content, and improved user experience and conversion paths. Monitored KPIs via Google Analytics and Meta Insights, generating performance reports and guiding strategy. Managed influencer collaborations, partner relations, and marketing events from planning to execution and post-event analysis.

Developed and executed digital marketing strategies to strengthen brand presence; led end-to-end social media operations; oversaw performance marketing; managed influencer collaborations and marketing events; implemented on-page SEO and analytics.