I am a growth-oriented marketing and project manager with over 8 years of experience in both B2C and B2B sectors, handling regional and global projects. Skilled at crafting communication marketing strategies across digital and offline channels, market research, target audience segmentation, and data analysis, I provide actionable insights to help businesses grow and increase brand presence. With proven success managing social media engagement, digital channels, and creating content that drives business growth and brand awareness, I excel in adapting to diverse industries and cultures. I ensure impactful campaigns on platforms like Meta (Instagram, Facebook), delivering measurable results aligned with brand voice, goals, and trends.…

Ina Maruskina-Skeberde

I am a growth-oriented marketing and project manager with over 8 years of experience in both B2C and B2B sectors, handling regional and global projects. Skilled at crafting communication marketing strategies across digital and offline channels, market research, target audience segmentation, and data analysis, I provide actionable insights to help businesses grow and increase brand presence. With proven success managing social media engagement, digital channels, and creating content that drives business growth and brand awareness, I excel in adapting to diverse industries and cultures. I ensure impactful campaigns on platforms like Meta (Instagram, Facebook), delivering measurable results aligned with brand voice, goals, and trends.…

Available to hire

I am a growth-oriented marketing and project manager with over 8 years of experience in both B2C and B2B sectors, handling regional and global projects. Skilled at crafting communication marketing strategies across digital and offline channels, market research, target audience segmentation, and data analysis, I provide actionable insights to help businesses grow and increase brand presence.

With proven success managing social media engagement, digital channels, and creating content that drives business growth and brand awareness, I excel in adapting to diverse industries and cultures. I ensure impactful campaigns on platforms like Meta (Instagram, Facebook), delivering measurable results aligned with brand voice, goals, and trends.

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Skills

Experience Level

Language

English
Fluent
Russian
Fluent
Greek, Modern
Beginner

Work Experience

Marketing and Project Manager at 101Family LTD
July 31, 2025 - September 1, 2025
Developed integrated marketing strategy across 30+ online and offline channels, creating multilingual creative content and coordinating marketing material production to boost brand visibility and positioning for two brands, resulting in increased brand awareness and engagement. Supervised paid advertising campaigns on Meta (Instagram and Facebook) targeting optimally to increase reach, sales, and customer retention. Initiated Google Ads collaboration to enhance Google Maps visibility and expand client base. Organized grand opening events coordinating contractors and targeted advertising to increase lead generation. Launched children’s culinary workshops, enhancing brand engagement and restaurant occupancy. Collaborated with partners and local businesses to strengthen community engagement and develop partnerships. Prepared monthly reports analyzing advertising effectiveness, P&L for events, and revenue data enabling data-driven decision-making and campaign optimization. Coordinated in
Marketing and Project Manager at 101Family LTD
July 31, 2025 - September 1, 2025
Developed marketing strategy integrating 30+ online and offline channels with curated multilingual creatives in English, Russian, and Greek. Supervised paid advertising campaigns on Meta platforms with a targeted approach, improving reach and sales. Organized a grand opening event for a new restaurant including event planning and launching targeted ads. Conducted monthly reporting analyzing advertising effectiveness, P&L, and revenue data to optimize campaigns. Collaborated with internal teams and external partners to ensure smooth project execution and business development.
Marketing Manager | Social Media Marketing Specialist at Project Work (Various clients)
June 30, 2025 - September 1, 2025
Designed marketing strategies to increase brand engagement, reach, and campaign planning using 13 analytical methods for deep audience and market trend analysis. Identified market opportunities through competitor research involving 15 volumetric metrics and applied SWOT framework for strategic planning. Enhanced product and service lines through market research and stakeholder engagement using FAB techniques to boost sales effectiveness and profitability. Increased brand awareness resulting in significant rises in account reach (+553%), engagement (+122%), and social media interactions (+361%), moving company profitability from negative to break-even. Managed content creation based on storytelling principles, photo/video visuals, and created layouts using Adobe Photoshop and Canva. Ensured content relevance and quality via structured weekly content calendar and corporate website development in coordination with Tilda contractor. Boosted sales through PR activities including business re
Marketing Manager | Social Media Marketing Specialist at Various Projects (Freelance/Remote)
June 30, 2025 - September 1, 2025
Created marketing strategies using 13 analytical methods for audience analysis and market trends. Identified new market opportunities through competitor research and SWOT analysis. Tailored product and service lines to consumer needs improving profitability. Increased brand awareness and engagement through content creation based on storytelling principles, graphic design, PR activities, and influencer partnerships. Structured content calendars and managed corporate website development. Conducted customer interviews to define buyer personas and improved targeted marketing.
Marketing Manager | Social Media Marketing Specialist at Get A Copywriter Inc.
September 30, 2022 - September 1, 2025
Defined company values and CMO vision, improving Instagram communication by structuring and selecting content topics to build the CMO's personal brand. Managed two Instagram accounts with structured content plans, published posts/stories, created engaging Reels scripts, and designed impactful visuals with a designer. Enhanced content quality by creating posting guidelines and collaborating with English-speaking copywriters.
Marketing Manager | Social Media Marketing Specialist at Get A Copywriter Inc.
September 30, 2022 - September 1, 2025
Defined company values and CMO vision, improving Instagram communications by structuring content topics and developing the personal brand. Managed two Instagram accounts with structured content plans including posts, stories, and reels scripts. Enhanced content quality by creating posting guidelines and collaborating with English-speaking copywriters.
Marketing Consultant at GfK
December 31, 2017 - September 1, 2025
Improved business strategy by providing clients with clear data through in-depth monthly market data analysis for kitchen appliances, utilizing company software, Excel, and PowerPoint to create tailored reports, charts, and graphs.
Marketing Consultant at GfK
December 31, 2017 - September 1, 2025
Improved business strategy by providing in-depth monthly market data analysis for kitchen appliances using company software and Excel/PowerPoint to deliver tailored reports, charts, and graphs.
Marketing Consultant (Marketing Communications team for Central and Eastern Europe) at QS Quacquarelli Symonds
March 31, 2016 - September 1, 2025
Elevated marketing effectiveness by contributing to print and web ad layout design, supporting social media campaigns, creating engaging HTML emails for media partners, and supporting media planning. Boosted event collaboration and communication by working with media partners, providing promotional materials, engaging student ambassadors, improving partner databases, translating press releases, and delivering detailed marketing reports for senior management.
Marketing Consultant (Marketing Communications Central and Eastern Europe) at QS Quacquarelli Symonds
March 31, 2016 - September 1, 2025
Increased marketing effectiveness by contributing to print/web ad layouts, enhancing social media campaigns, creating HTML emails for media partners, and supporting media planning. Boosted event collaboration and communication by providing promotional materials, engaging student ambassadors, maintaining partner databases, translating press releases, and delivering detailed marketing reports for management.
Founder | Freelancer at Freelancer
March 31, 2015 - September 1, 2025
Launched two e-commerce projects from scratch, enhancing operational efficiency and creative capabilities, driving sales of high-quality goods through establishing efficient business processes, and conducting thorough target audience and competitor analyses to find reliable suppliers. Increased brand visibility and engagement through website design collaboration, advertising campaigns execution, graphic creation using Adobe Photoshop, logo development, and coordinating paid master classes with artists via effective social media promotion.
Founder at Freelancer
March 31, 2015 - September 1, 2025
Launched two e-commerce projects from scratch focusing on operational efficiency and creative capabilities. Conducted target audience and competitor analysis to find reliable suppliers. Increased brand visibility and engagement by designing websites, executing advertising campaigns, creating graphics and logos, and coordinating social media promotions and paid masterclasses.
Business Analyst at Essex Lake Group
August 31, 2013 - September 1, 2025
Provided actionable insights supporting strategic decision-making by conducting economic analyses and market research, presenting findings through structured PowerPoint presentations, and utilizing tools like Excel, QlikView, Tableau, and SAS for data analysis and visualization. Enhanced commercial proposals creating compelling presentations, forming key components, drafting protocols, and developing templates for proposals and case studies.
Business Analyst at Essex Lake Group
August 31, 2013 - September 1, 2025
Provided actionable insights supporting strategic decisions through economic analysis and market research. Created structured PowerPoint presentations and used Excel, QlikView, Tableau, and SAS for data analysis and visualization. Enhanced commercial proposals by developing creation protocols and templates for proposals and case studies.

Education

Master's Degree in Financial Management with honors at Saint Petersburg State University of Aerospace Instrumentation
September 1, 2011 - June 1, 2013
Bachelor's Degree in Management with honors at Saint Petersburg State University of Aerospace Instrumentation
September 1, 2007 - June 1, 2011
Exchange Semester in International Business and Marketing at University of Applied Sciences Berlin (Hochschule für Technik und Wirtschaft Berlin)
January 11, 2030 - September 1, 2025
Master's Degree in Financial Management with honors at Saint Petersburg State University of Aerospace Instrumentation
September 1, 2011 - June 1, 2013
Bachelor's Degree in Management with honors at Saint Petersburg State University of Aerospace Instrumentation
September 1, 2007 - June 1, 2011
Exchange Semester in International Business including International Marketing at University of Applied Sciences Berlin (Hochschule für Technik und Wirtschaft Berlin)
January 11, 2030 - September 1, 2025

Qualifications

Marketing Strategies in Social Networks Certificate
August 1, 2023 - October 31, 2023
Social Media Marketing Diploma
March 1, 2022 - August 31, 2022
Digital Marketing Diploma
October 1, 2021 - December 31, 2021
Marketing Strategies in Social Networks Certificate
August 1, 2023 - October 31, 2023
Social Media Marketing Diploma
March 1, 2022 - August 31, 2022
Digital Marketing Diploma
October 1, 2021 - December 31, 2021

Industry Experience

Consumer Goods, Travel & Hospitality, Professional Services, Financial Services, Other, Retail

Skills

Experience Level