Ayman Basyone
I am a strategic and data-driven marketing leader with over 10 years of experience leading integrated marketing strategies across the MENAT region.
About
I am a strategic and data-driven marketing leader with over 10 years of experience leading integrated marketing strategies across the MENAT region. I have a proven ability to drive customer engagement, digital transformation, and business growth for B2B, B2C, and B2B2C organizations, with deep expertise in the Saudi and GCC markets. My passion lies in leveraging AI and emerging technologies to create customer-centric, data-driven marketing programs.
Throughout my career, I have excelled in campaign analytics, stakeholder engagement, marketing automation, and sales enablement. I pride myself on aligning global marketing strategies with local execution, balancing creativity with strong ROI discipline, and building powerful strategic partnerships to expand brand reach and impact.
- 10 years' experience
- Joined September 2025
Industry experience
- Financial Services
- Professional Services
- Software & Internet
- Telecommunications
- Other
More experts in Riyadh, Saudi Arabia
Work experience
Built strategic partnerships to expand brand reach and create co-branded opportunities. Spearheaded go-to-market plans for a digital transformation and AI consultancy across MENA. Led digital campaigns using CRM tools and automation, incorporating AI into personalized customer journeys. Adapted global messaging to fit local culture in Saudi Arabia and GCC. Executed virtual and in-person events to demystify AI for clients. Collaborated with product and sales teams to link marketing activities with pipeline impact. Managed marketing budgets with a focus on creativity and ROI. Provided actionable insights to boost sales engagement and conversion.
Planned and executed multi-channel campaigns for business and consumer audiences. Produced bilingual Arabic and English content to support sales, tenders, and customer engagement. Managed media relations and PR to raise company profile. Delivered engaging events and brand activations for key stakeholders.
Shaped messaging for enterprise banking across both internal and external channels. Partnered with business units to ensure communication efforts supported customer needs and sales goals. Provided campaign performance updates to leadership to aid strategic decisions.
Education
Certifications and awards· 6
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