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I am a strategic and data-driven marketing leader with over 10 years of experience leading integrated marketing strategies across the MENAT region. I have a proven ability to drive customer engagement, digital transformation, and business growth for B2B, B2C, and B2B2C organizations, with deep expertise in the Saudi and GCC markets. My passion lies in leveraging AI and emerging technologies to create customer-centric, data-driven marketing programs. Throughout my career, I have excelled in campaign analytics, stakeholder engagement, marketing automation, and sales enablement. I pride myself on aligning global marketing strategies with local execution, balancing creativity with strong ROI discipline, and building powerful strategic partnerships to expand brand reach and impact.…I am a strategic and data-driven marketing leader with over 10 years of experience leading integrated marketing strategies across the MENAT region. I have a proven ability to drive customer engagement, digital transformation, and business growth for B2B, B2C, and B2B2C organizations, with deep expertise in the Saudi and GCC markets. My passion lies in leveraging AI and emerging technologies to create customer-centric, data-driven marketing programs. Throughout my career, I have excelled in campaign analytics, stakeholder engagement, marketing automation, and sales enablement. I pride myself on aligning global marketing strategies with local execution, balancing creativity with strong ROI discipline, and building powerful strategic partnerships to expand brand reach and impact.

Ayman Basyone

Marketing Strategist, Brand Strategist, Marketing Consultant, +2

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I am a strategic and data-driven marketing leader with over 10 years of experience leading integrated marketing strategies across the MENAT region. I have a proven ability to drive customer engagement, digital transformation, and business growth for B2B, B2C, and B2B2C organizations, with deep expertise in the Saudi and GCC markets. My passion lies in leveraging AI and emerging technologies to create customer-centric, data-driven marketing programs. Throughout my career, I have excelled in campaign analytics, stakeholder engagement, marketing automation, and sales enablement. I pride myself on aligning global marketing strategies with local execution, balancing creativity with strong ROI discipline, and building powerful strategic partnerships to expand brand reach and impact.…I am a strategic and data-driven marketing leader with over 10 years of experience leading integrated marketing strategies across the MENAT region. I have a proven ability to drive customer engagement, digital transformation, and business growth for B2B, B2C, and B2B2C organizations, with deep expertise in the Saudi and GCC markets. My passion lies in leveraging AI and emerging technologies to create customer-centric, data-driven marketing programs. Throughout my career, I have excelled in campaign analytics, stakeholder engagement, marketing automation, and sales enablement. I pride myself on aligning global marketing strategies with local execution, balancing creativity with strong ROI discipline, and building powerful strategic partnerships to expand brand reach and impact.

Available to hire

I am a strategic and data-driven marketing leader with over 10 years of experience leading integrated marketing strategies across the MENAT region. I have a proven ability to drive customer engagement, digital transformation, and business growth for B2B, B2C, and B2B2C organizations, with deep expertise in the Saudi and GCC markets. My passion lies in leveraging AI and emerging technologies to create customer-centric, data-driven marketing programs.

Throughout my career, I have excelled in campaign analytics, stakeholder engagement, marketing automation, and sales enablement. I pride myself on aligning global marketing strategies with local execution, balancing creativity with strong ROI discipline, and building powerful strategic partnerships to expand brand reach and impact.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Work Experience

Senior Integrated Marketing Lead, MENA at TTM Group - Riyadh

September 1, 2021 - Present

Built strategic partnerships to expand brand reach and create co-branded opportunities. Spearheaded go-to-market plans for a digital transformation and AI consultancy across MENA. Led digital campaigns using CRM tools and automation, incorporating AI into personalized customer journeys. Adapted global messaging to fit local culture in Saudi Arabia and GCC. Executed virtual and in-person events to demystify AI for clients. Collaborated with product and sales teams to link marketing activities with pipeline impact. Managed marketing budgets with a focus on creativity and ROI. Provided actionable insights to boost sales engagement and conversion.

Marketing & PR Specialist at Conex - Riyadh

August 31, 2021 - September 1, 2025

Planned and executed multi-channel campaigns for business and consumer audiences. Produced bilingual Arabic and English content to support sales, tenders, and customer engagement. Managed media relations and PR to raise company profile. Delivered engaging events and brand activations for key stakeholders.

Communication Specialist at Mashreq Bank - Abu Dhabi, UAE

June 30, 2016 - September 1, 2025

Shaped messaging for enterprise banking across both internal and external channels. Partnered with business units to ensure communication efforts supported customer needs and sales goals. Provided campaign performance updates to leadership to aid strategic decisions.