Hi, I'm Loulwa Sili, a consultant at KPMG with a strong background in statistics and business intelligence. I am also the founder of an independent jewelry brand where I expertly combine data-driven strategy with creative brand development to deliver value in the fashion and luxury industry. My passion extends to designing customized, visually compelling products tailored to client needs and creating seamless user experiences for e-commerce platforms. I thrive in fast-paced environments where I strategically direct branding, storytelling, and social media strategies that increase audience engagement. With expertise in both technical tools like SAP Analytics Cloud and Shopify, and creative skills such as brand identity and social media content creation, I support clients through their digital transformation journey and help refine visual identity to achieve strong market positioning and growth.

Loulwa Sili

Hi, I'm Loulwa Sili, a consultant at KPMG with a strong background in statistics and business intelligence. I am also the founder of an independent jewelry brand where I expertly combine data-driven strategy with creative brand development to deliver value in the fashion and luxury industry. My passion extends to designing customized, visually compelling products tailored to client needs and creating seamless user experiences for e-commerce platforms. I thrive in fast-paced environments where I strategically direct branding, storytelling, and social media strategies that increase audience engagement. With expertise in both technical tools like SAP Analytics Cloud and Shopify, and creative skills such as brand identity and social media content creation, I support clients through their digital transformation journey and help refine visual identity to achieve strong market positioning and growth.

Available to hire

Hi, I’m Loulwa Sili, a consultant at KPMG with a strong background in statistics and business intelligence. I am also the founder of an independent jewelry brand where I expertly combine data-driven strategy with creative brand development to deliver value in the fashion and luxury industry. My passion extends to designing customized, visually compelling products tailored to client needs and creating seamless user experiences for e-commerce platforms.

I thrive in fast-paced environments where I strategically direct branding, storytelling, and social media strategies that increase audience engagement. With expertise in both technical tools like SAP Analytics Cloud and Shopify, and creative skills such as brand identity and social media content creation, I support clients through their digital transformation journey and help refine visual identity to achieve strong market positioning and growth.

See more

Language

English
Fluent
Italian
Advanced
Arabic
Fluent
French
Advanced

Work Experience

Styling Brand Concept Developer at NN Label
April 1, 2024 - Present
Developed a styling-driven brand concept focusing on elegant, minimalistic, and distinctive outfits. Defined brand positioning through market research and created aesthetic identity with mood boards and guidelines. Directed creative content and social media strategy including styling shoots and brand storytelling. Conducted brand analysis to refine visual identity and enhance social media strategy, creating engaging and trend-focused content tailored for Instagram.
Jewelry Brand Founder at LOU Jewels
November 1, 2023 - Present
Founded and grew an independent jewelry brand defining positioning through market research and trend-led sourcing. Built and designed the e-commerce website on Shopify, developing front-end coding skills and creating a seamless UX/UI. Developed brand identity and directed social media strategy, increasing engagement with the target audience. Designed customized and visually compelling products tailored to client needs and preferences. Compiled and presented annual sales performance reports to support strategic decisions. Collaborated with production to ensure quality control and consistency across designs.
Consultant at KPMG Advisory SPA
February 1, 2023 - Present
Consultant at KPMG with a background in statistics and business intelligence. Skilled in combining data-driven strategy with creative brand development to deliver value. Support clients in digital transformation by delivering data-driven solutions within the Enterprise Solutions team. Participate in design, implementation, and optimization of SAP-based Business Intelligence systems. Collaborate cross-functionally translating business needs into actionable insights and dashboards. Use tools such as Microsoft Office, SAP Analytics Cloud, and SAP Datasphere.
Content Creator for Social Media Platforms at Trends By VA
January 1, 2021 - September 1, 2025
Developed engaging content tailored for Instagram, growing the brand's following by several hundred within months. Produced viral content that reached over 5,000 views organically.
Product Designer at Mauro Arte Corp.
January 1, 2021 - September 1, 2025
Worked on product design initiatives in Jaledib, Lebanon, contributing to the creative development of merchandise aligned with brand aesthetics.

Education

Master's in Fashion Management Styling Brand Concept at Rome Business School
April 1, 2024 - September 1, 2025
Bachelor in Sociolo gy and Economics at Jesus and Mary School, Lebanon
January 1, 2017 - January 1, 2022
Degree at University of Bologna, Italy
January 1, 2016 - September 1, 2025

Qualifications

Add your qualifications or awards here.

Industry Experience

Consumer Goods, Retail, Professional Services, Software & Internet, Financial Services