Deborah Pereira

Client Growth Manager (EMEA) at Smadex & Entravision

Generated $1.4M revenue by scaling advertiser spend from $750 to $4,500 daily, achieving a 2.0 D7 ROAS and 130% of quarterly quota. Managed top accounts including Wooga, King Candy Crush, and Lightricks; developed UA strategies and growth plans. Prospected 12+ strategic gaming and app publishers leveraging consultative solution-selling to secure new logos and upsell white-label DSP offerings. Led QBRs and JBP’s with C-level executives, devising strategic retargeting initiatives that drove a 40% uplift in ad spend. Collaborated with Product, Creatives, Operations, and Legal teams to optimize campaign and platform performance.

Scaled advertiser spend from $750/day to $4,500/day and generated $1.4M revenue by building tailored UA and retargeting strategies; achieved a 2.07 ROAS and 130% of quarterly quota. Managed tier-1 accounts (King, Wooga, LightKicks), acting as the customer-facing product SME to drive adoption of DSP features and white-label offerings. Led QBRs and joint business plans with C-levels to align product road map needs and client goals, resulting in a 40% uplift in ad spend for key accounts. Collaborated cross-functionally with Product, Creatives, Operations, and Legal to optimize platform performance, inform roadmap priorities, and resolve implementation blockers.

Head of Marketing at Roiter Advertising

Led 7-member performance marketing team to plan and execute multi-channel campaigns across Meta, TikTok, and Programmatic, delivering 20%+ efficiency gains. Negotiated strategic partnerships and managed QBRs, resulting in a 40% increase in annualized recurring revenue. Implemented data-driven optimization framework using Power BI dashboards, reducing reporting time by 50% and driving an 18% CTR improvement.

Head of Marketing at Roiter Advertising

Led a team across Meta, TikTok, and other channels; implemented GTM playbooks delivering 20%+ efficiency gains. Negotiated strategic partnerships and managed QBRs; contributed to a 40% increase in ARR via upsell/renewal playbooks and strategic partnership negotiations. Built Power BI reporting framework to surface adoption and performance metrics, cutting reporting time 50% and improving CTR by 18%.

Digital Marketing Associate at Media.net

Managed 500+ high-yield campaigns ($3K+ daily spend) across Search and Display, optimizing CPC/CPA to deliver 25% YoY ROI uplift. Automated campaign performance reporting with AI-powered Excel macros, reducing manual tasks by 60%. Conducted ad creative A/B tests and audience segmentation analyses, increasing conversion rates by 22%. Specialized in ad copy optimization, keyword analytics, and dashboard automation. Managed end-to-end project timelines and budgets to ensure campaign delivery and margin goals. Contributed to $1M+ in revenue with a 40%+ profit margin.

Digital Marketing Associate at Media.net

Managed 500+ high-yield search & display campaigns ($3K+ daily spend); optimized CPC/CPA to deliver a 25% YoY ROI uplift. Automated campaign reporting using AI-enabled Excel macros to reduce manual tasks by 60%; performed A/B tests and audience segmentation, improving conversions by 22%. Translated KPIs into actionable campaign strategies and product opportunities to increase adoption of platform features. Contributed to $1M+ in revenue with a 40%+ profit margin.

Client Facing Demos & Investment Planner at Max Life Insurance

Closed ₹7 Cr ($840K+) in insurance & investment portfolios, ranking top 5% of advisors nationally and sustaining 95% client retention. Architected a CRM system to track renewals and upsell opportunities, boosting repeat revenue by 30%. Recognized as a top financial advisor in 2020.