I design digital products where UX, visual clarity, and technical feasibility meet. With a Master’s degree in Design from Linköping University, I bring a hybrid background in UX, graphic, and motion design to complex B2B SaaS and technical platforms, working closely with developers, product owners, and stakeholders. At Intersolia AB, I redesigned core workflows, built scalable design systems in Figma, and translated complex requirements into buildable solutions. I work hands-on with user research, usability testing, information architecture, and prototyping, and collaborate confidently with engineering around component-based handoff and front-end constraints. My toolset includes Figma and the Adobe Creative Suite (Illustrator, Photoshop, After Effects, InDesign, Premiere Pro), allowing me to move seamlessly between product UX, visual design, and motion when the experience demands it. I thrive in collaborative environments and am open to both permanent roles and consulting engagements.

Lida Tohidi

I design digital products where UX, visual clarity, and technical feasibility meet. With a Master’s degree in Design from Linköping University, I bring a hybrid background in UX, graphic, and motion design to complex B2B SaaS and technical platforms, working closely with developers, product owners, and stakeholders. At Intersolia AB, I redesigned core workflows, built scalable design systems in Figma, and translated complex requirements into buildable solutions. I work hands-on with user research, usability testing, information architecture, and prototyping, and collaborate confidently with engineering around component-based handoff and front-end constraints. My toolset includes Figma and the Adobe Creative Suite (Illustrator, Photoshop, After Effects, InDesign, Premiere Pro), allowing me to move seamlessly between product UX, visual design, and motion when the experience demands it. I thrive in collaborative environments and am open to both permanent roles and consulting engagements.

Available to hire

I design digital products where UX, visual clarity, and technical feasibility meet. With a Master’s degree in Design from Linköping University, I bring a hybrid background in UX, graphic, and motion design to complex B2B SaaS and technical platforms, working closely with developers, product owners, and stakeholders.

At Intersolia AB, I redesigned core workflows, built scalable design systems in Figma, and translated complex requirements into buildable solutions. I work hands-on with user research, usability testing, information architecture, and prototyping, and collaborate confidently with engineering around component-based handoff and front-end constraints. My toolset includes Figma and the Adobe Creative Suite (Illustrator, Photoshop, After Effects, InDesign, Premiere Pro), allowing me to move seamlessly between product UX, visual design, and motion when the experience demands it. I thrive in collaborative environments and am open to both permanent roles and consulting engagements.

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Language

English
Fluent
Swedish
Advanced
Turkish
Fluent
Persian
Fluent
Azerbaijani
Fluent

Work Experience

Product Designer (Graphic & UI/UX Focus) at Intersolia AB
May 1, 2025 - Present
Developed branding elements and user-centered visuals for the iPublisher and iChemistry platforms, aligning with corporate identity. Designed icons, dashboards, and interface graphics to enhance user experience. Contributed to visual consistency across teams through the development of design system components.
UI & UX Designer at Visualiseringscenter C AB
October 1, 2024 - September 1, 2025
Led motion design and visual storytelling for the "Food and Future" experience center, enhancing user engagement. Developed infographics, icons, and interactive UI elements to explain scientific content, improving user comprehension. Enhanced user retention and comprehension through visual simplification and animation.
Content Creator (Graphic Design & Marketing) at Linköping University
June 1, 2024 - September 1, 2025
Designed digital graphics and social media visuals aligned with university branding, increasing brand visibility. Produced SEO-optimized blog visuals and campaigns in English and Swedish, contributing to increased website traffic.
Design Intern (UI & Marketing Graphics) at Bokafix AB
February 1, 2024 - September 1, 2025
Produced marketing assets, banners, UI elements, and motion design videos. Contributed to cross-channel branding and campaign visuals, ensuring brand consistency.
Graphic & UI Designer at Fibodex
September 1, 2022 - September 1, 2025
Directed a visual rebranding for web and mobile crypto platforms, resulting in a cohesive brand identity. Designed brand assets, illustrations, icon systems, and campaign pages. Supervised a team of 5 designers across branding and interface projects.
College Lecturer – Graphic Design at AlZahra University
September 1, 2022 - September 1, 2025
Taught layout, typography, and poster design to undergraduate students. Mentored students in Adobe tools and visual storytelling.
Freelance Graphic & Motion Designer at Remote
January 1, 2020 - September 1, 2025
Delivered branding, packaging, campaign assets, websites, and animated content for startups and agencies. Built visual identities and digital products for startups and agencies.
Graphic Designer at Sefid Graphic
August 1, 2017 - September 1, 2025
Designed catalogs, logos, event posters, and product packaging.
Junior Graphic Designer & Intern at JavanMard Advertising Agency
August 1, 2012 - September 1, 2025
Assisted in layout design, visual production, and campaign rollouts for clients.
Product Designer (Graphic & UI/UX Focus) at Intersolia AB
May 1, 2025 - Present
Developed branding elements and user-centered visuals for the iPublisher and iChemistry platforms, aligning with corporate identity. Designed icons, dashboards, and interface graphics to enhance user experience. Contributed to visual consistency across teams through the development of design system components.
UI & UX Designer at Visualiseringscenter C AB
October 1, 2024 - September 9, 2025
Led motion design and visual storytelling for the 'Food and Future' experience center, enhancing user engagement. Developed infographics, icons, and interactive UI elements to explain scientific content, improving user comprehension. Enhanced user retention and comprehension through visual simplification and animation.
Content Creator (Graphic Design & Marketing) at Linköping University
June 1, 2024 - September 9, 2025
Designed digital graphics and social media visuals aligned with university branding, increasing brand visibility. Produced SEO-optimized blog visuals and campaigns in English and Swedish, contributing to increased website traffic.
Design Intern (UI & Marketing Graphics) at Bokafix AB
February 1, 2024 - September 9, 2025
Produced marketing assets, banners, UI elements, and motion design videos. Contributed to cross-channel branding and campaign visuals, ensuring brand consistency.
Graphic & UI Designer at Fibodex
September 1, 2022 - September 9, 2025
Directed a visual rebranding for web and mobile crypto platforms, resulting in a cohesive brand identity. Designed brand assets, illustrations, icon systems, and campaign pages. Supervised a team of 5 designers across branding and interface projects.
College Lecturer – Graphic Design at AlZahra University
September 1, 2022 - September 9, 2025
Taught layout, typography, and poster design to undergraduate students. Mentored students in Adobe tools and visual storytelling.
Freelance Graphic & Motion Designer at Remote
January 1, 2020 - September 9, 2025
Delivered branding, packaging, campaign assets, websites, and animated content for startups and agencies. Built visual identities and digital products for startups and agencies.
Graphic Designer at Sefid Graphic
August 1, 2017 - September 9, 2025
Designed catalogs, logos, event posters, and product packaging.
Junior Graphic Designer & Intern at JavanMard Advertising Agency
August 1, 2012 - September 9, 2025
Assisted in layout design, visual production, and campaign rollouts for clients.
Product Designer (Graphic & UI/UX Focus) at Intersolia AB
May 1, 2025 - Present
Developed branding elements and user-centered visuals for the iPublisher and iChemistry platforms, aligning with corporate identity. Designed icons, dashboards, and interface graphics to enhance user experience. Contributed to visual consistency across teams through the development of design system components.
UI & UX Designer at Visualiseringscenter C AB
October 1, 2024 - September 9, 2025
Led motion design and visual storytelling for the 'Food and Future' experience center, enhancing user engagement. Developed infographics, icons, and interactive UI elements to explain scientific content, improving user comprehension. Enhanced user retention and comprehension through visual simplification and animation.
Content Creator (Graphic Design & Marketing) at Linköping University
June 1, 2024 - September 9, 2025
Designed digital graphics and social media visuals aligned with university branding, increasing brand visibility. Produced SEO-optimized blog visuals and campaigns in English and Swedish, contributing to increased website traffic.
Design Intern (UI & Marketing Graphics) at Bokafix AB
February 1, 2024 - September 9, 2025
Produced marketing assets, banners, UI elements, and motion design videos. Contributed to cross-channel branding and campaign visuals, ensuring brand consistency.
Graphic & UI Designer at Fibodex (Remote/Armenia)
September 1, 2022 - September 9, 2025
Directed a visual rebranding for web and mobile crypto platforms, resulting in a cohesive brand identity. Designed brand assets, illustrations, icon systems, and campaign pages. Supervised a team of 5 designers across branding and interface projects.
College Lecturer – Graphic Design at AlZahra University
September 1, 2022 - September 9, 2025
Taught layout, typography, and poster design to undergraduate students. Mentored students in Adobe tools and visual storytelling.
Freelance Graphic & Motion Designer at Remote
January 1, 2020 - September 9, 2025
Delivered branding, packaging, campaign assets, websites, and animated content for startups and agencies. Built visual identities and digital products for startups and agencies.
Graphic Designer at Sefid Graphic
August 1, 2017 - September 9, 2025
Designed catalogs, logos, event posters, and product packaging.
Junior Graphic Designer & Intern at JavanMard Advertising Agency
August 1, 2012 - September 9, 2025
Assisted in layout design, visual production, and campaign rollouts for clients.
Product Designer (Graphic & UI/UX Focus) at Intersolia AB
May 1, 2025 - Present
Developed branding elements and user-centered visuals for the iPublisher and iChemistry platforms, aligning with corporate identity. Designed icons, dashboards, and interface graphics to enhance user experience. Contributed to visual consistency across teams through the development of design system components.
UI & UX Designer at Visualiseringscenter C AB
October 1, 2024 - September 9, 2025
Led motion design and visual storytelling for the 'Food and Future' experience center, enhancing user engagement. Developed infographics, icons, and interactive UI elements to explain scientific content, improving user comprehension. Enhanced user retention and comprehension through visual simplification and animation.
Content Creator (Graphic Design & Marketing) at Linköping University
June 1, 2024 - September 9, 2025
Designed digital graphics and social media visuals aligned with university branding, increasing brand visibility. Produced SEO-optimized blog visuals and campaigns in English and Swedish, contributing to increased website traffic.
Design Intern (UI & Marketing Graphics) at Bokafix AB
February 1, 2024 - September 9, 2025
Produced marketing assets, banners, UI elements, and motion design videos. Contributed to cross-channel branding and campaign visuals, ensuring brand consistency.
Graphic & UI Designer at Fibodex (Remote/Armenia)
September 1, 2022 - September 9, 2025
Directed a visual rebranding for web and mobile crypto platforms, resulting in a cohesive brand identity. Designed brand assets, illustrations, icon systems, and campaign pages. Supervised a team of 5 designers across branding and interface projects.
College Lecturer – Graphic Design at AlZahra University, Tabriz
September 1, 2022 - September 9, 2025
Taught layout, typography, and poster design to undergraduate students. Mentored students in Adobe tools and visual storytelling.
Freelance Graphic & Motion Designer at Remote
January 1, 2020 - September 9, 2025
Delivered branding, packaging, campaign assets, websites, and animated content for startups and agencies. Built visual identities and digital products for startups and agencies.
Graphic Designer at Sefid Graphic
August 1, 2017 - September 9, 2025
Designed catalogs, logos, event posters, and product packaging.
Junior Graphic Designer & Intern at JavanMard Advertising Agency,
August 1, 2012 - September 9, 2025
Assisted in layout design, visual production, and campaign rollouts for clients.
Product Designer (Graphic & UI/UX Focus) at Intersolia AB
May 1, 2025 - Present
Developed branding elements and user-centered visuals for the iPublisher and iChemistry platforms, aligning with corporate identity. Designed icons, dashboards, and interface graphics to enhance user experience. Contributed to visual consistency across teams through the development of design system components.
UI & UX Designer at Visualiseringscenter C AB
October 1, 2024 - September 9, 2025
Led motion design and visual storytelling for the 'Food and Future' experience center, enhancing user engagement. Developed infographics, icons, and interactive UI elements to explain scientific content, improving user comprehension. Enhanced user retention and comprehension through visual simplification and animation.
Content Creator (Graphic Design & Marketing) at Linköping University
June 1, 2024 - September 9, 2025
Designed digital graphics and social media visuals aligned with university branding, increasing brand visibility. Produced SEO-optimized blog visuals and campaigns in English and Swedish, contributing to increased website traffic.
Design Intern (UI & Marketing Graphics) at Bokafix AB
February 1, 2024 - September 9, 2025
Produced marketing assets, banners, UI elements, and motion design videos. Contributed to cross-channel branding and campaign visuals, ensuring brand consistency.
Graphic & UI Designer at Fibodex (Remote/Armenia)
September 1, 2022 - September 9, 2025
Directed a visual rebranding for web and mobile crypto platforms, resulting in a cohesive brand identity. Designed brand assets, illustrations, icon systems, and campaign pages. Supervised a team of 5 designers across branding and interface projects.
College Lecturer – Graphic Design at AlZahra University
September 1, 2022 - September 9, 2025
Taught layout, typography, and poster design to undergraduate students. Mentored students in Adobe tools and visual storytelling.
Freelance Graphic & Motion Designer at Remote
January 1, 2020 - September 9, 2025
Delivered branding, packaging, campaign assets, websites, and animated content for startups and agencies. Built visual identities and digital products for startups and agencies.
Graphic Designer at Sefid Graphic
August 1, 2017 - September 9, 2025
Designed catalogs, logos, event posters, and product packaging.
Junior Graphic Designer & Intern at JavanMard Advertising Agency
August 1, 2012 - September 9, 2025
Assisted in layout design, visual production, and campaign rollouts for clients.
Product Designer at Intersolia AB
May 1, 2025 - Present
Leading UX/UI design for iPublisher, a SaaS platform streamlining Safety Data Sheet (SDS) authoring and compliance workflows. Redesigned two legacy desktop tools into a single web-based system, reducing manual errors by 35% and improving task efficiency. Conducted user interviews, prototyping, and usability testing for internal teams and clients across EU markets. Partnered with developers and product manager to establish design systems, ensuring accessibility and brand consistency.
UI & UX Designer (Thesis Project) at Autoliv AB
June 30, 2024 - October 25, 2025
Designed HMI interfaces and mobile apps for a vehicle injury prediction system used in safety-critical automotive environments. Performed user interviews, journey mapping, personas, and usability testing to align design decisions with real-world workflows. Integrated prototypes into existing design systems, improving visual coherence and reducing user confusion.
UI & UX Designer at Visualiseringscenter C
October 31, 2024 - October 25, 2025
Led UX/UI design for the “Food and Future” interactive exhibition, making complex sustainability data 20% more engaging for visitors. Delivered interactive prototypes, visual assets, and high-fidelity screens for cross-disciplinary teams of developers and researchers.
Senior Designer / Team Lead at Fibodex
September 30, 2022 - October 25, 2025
Directed a team of 5 designers in the end-to-end redesign of a cryptocurrency trading platform (web + mobile). Established brand and interface design guidelines that improved visual consistency and trust across multiple products. Implemented user-driven redesigns that enhanced task completion rates by 30% and increased overall user satisfaction scores.
College Lecturer – Graphic Design at Al Zahra University, Tabriz
September 30, 2022 - October 25, 2025
Taught typography, layout, and poster design, mentoring 80+ design students in Adobe Creative Suite and visual storytelling.
UI/UX Designer at Autoliv AB
January 1, 2024 - December 31, 2024
Designed interfaces for vehicle touchscreen systems and mobile companion apps in a safety-critical, highly technical domain. Collaborated with system architects and engineers to ensure UI aligned with hardware constraints and component logic. Performed user interviews, prototyping, flow mapping, and UI validation.
UI/UX Designer at Visualiseringscenter C
January 1, 2023 - December 31, 2024
Created interaction concepts and motion-based UI for scientific visualisation installations. Simplified complex data into intuitive animations and graphical elements, increasing user comprehension by 50%.
Senior Designer / Team Lead at Fibodex
January 1, 2017 - December 31, 2022
Led UI/UX for dashboards, onboarding flows, and high-volume information displays. Guided developers through detailed design specifications and UI rules. Managed a design team of five and coordinated design reviews and standardisation.
Freelance UX & Information Designer at LT Digital Services Sweden / Remote
January 1, 2013 - Present
Delivered UI/UX, prototypes, branding, and interactive visuals for startups and SMEs. Supported early-stage teams with design-to-development transitions and small web prototypes.
Design Lecturer, Junior Roles and Internships
January 1, 2013 - December 31, 2022
Lecturer and mentor in design topics, encompassing junior roles and internships; active in sharing industry knowledge (LinkedIn presence referenced).

Education

MSc in Design (Service & UI/UX Focus) at Linköping University, Sweden
January 1, 2022 - June 1, 2024
MA in Graphic Design at UT AC
January 1, 2016 - January 1, 2019
BA in Graphic Design at Nabi Akram Institute
January 1, 2012 - January 1, 2014
MSc in Design (Service & UI/UX Focus) at Linköping University
January 1, 2022 - January 1, 2024
MA in Graphic Design at UT AC
January 1, 2016 - January 1, 2019
BA in Graphic Design at Nabi Akram Institute
January 1, 2012 - January 1, 2014
MSc in Design (Service & UI/UX Focus) at Linköping University, Sweden
January 1, 2022 - December 31, 2024
MA in Graphic Design at UT AC
January 1, 2016 - December 31, 2019
BA in Graphic Design at Nabi Akram Institute
January 1, 2012 - December 31, 2014
MSc in Design (Service & UI/UX Focus) at Linköping University, Sweden
January 1, 2022 - January 1, 2024
MA in Graphic Design at UT AC
January 1, 2016 - January 1, 2019
BA in Graphic Design at Nabi Akram Institute
January 1, 2012 - January 1, 2014
MSc in Design (Service & UI/UX Focus) at Linköping University
January 1, 2022 - January 1, 2024
MA in Graphic Design at UT AC
January 1, 2016 - January 1, 2019
BA in Graphic Design at Nabi Akram Institute
January 1, 2012 - January 1, 2014
M.A. Design (Service Design & UX) at Linköping University, Sweden
January 1, 2022 - December 31, 2024
M.A. Graphic Design at UT AC
January 1, 2016 - December 31, 2019
B.A. Graphic Design at Nabi Akram Institute
January 1, 2012 - December 31, 2014
Master’s Degree in Design at Linköping University, Sweden
January 1, 2022 - December 31, 2024
Master’s Degree in Graphic Design at UT AC
January 1, 2016 - December 31, 2019
Bachelor’s Degree in Graphic Design at Nabi Akram Institute
January 1, 2012 - December 31, 2014

Qualifications

Adobe After Effects – Inverse School
January 11, 2030 - September 1, 2025
Comprehensive UI/UX Design – Inverse School
January 11, 2030 - September 1, 2025
Designing Accessible Components – LinkedIn
January 11, 2030 - September 1, 2025
Hands-On with Design Systems – LinkedIn
January 11, 2030 - September 1, 2025
Agile Project Management – Google
January 11, 2030 - September 1, 2025
Adobe After Effects – Inverse School
January 11, 2030 - September 9, 2025
Comprehensive UI/UX Design – Inverse School
January 11, 2030 - September 9, 2025
Designing Accessible Components – LinkedIn
January 11, 2030 - September 9, 2025
Hands-On with Design Systems – LinkedIn
January 11, 2030 - September 9, 2025
Agile Project Management – Google
January 11, 2030 - September 9, 2025
Adobe After Effects – Inverse School
January 11, 2030 - September 9, 2025
Comprehensive UI/UX Design – Inverse School
January 11, 2030 - September 9, 2025
Designing Accessible Components – LinkedIn
January 11, 2030 - September 9, 2025
Hands-On with Design Systems – LinkedIn
January 11, 2030 - September 9, 2025
Agile Project Management – Google
January 11, 2030 - September 9, 2025
Adobe After Effects – Inverse School
January 11, 2030 - September 9, 2025
Comprehensive UI/UX Design – Inverse School
January 11, 2030 - September 9, 2025
Designing Accessible Components – LinkedIn
January 11, 2030 - September 9, 2025
Hands-On with Design Systems – LinkedIn
January 11, 2030 - September 9, 2025
Agile Project Management – Google
January 11, 2030 - September 9, 2025
Adobe After Effects – Inverse School
January 11, 2030 - September 9, 2025
Comprehensive UI/UX Design – Inverse School
January 11, 2030 - September 9, 2025
Designing Accessible Components – LinkedIn
January 11, 2030 - September 9, 2025
Hands-On with Design Systems – LinkedIn
January 11, 2030 - September 9, 2025
Agile Project Management – Google
January 11, 2030 - September 9, 2025
Using AI for UX Design and Research
January 11, 2030 - October 25, 2025
Designing Accessible Components in Figma
January 11, 2030 - October 25, 2025
Hands-On with Design Systems
January 11, 2030 - October 25, 2025
Using Style Guides to Bridge Design and Development
January 11, 2030 - October 25, 2025
Introduction to Prompt Engineering for Generative AI
January 11, 2030 - October 25, 2025
HTML, CSS & JavaScript: Building the Web
January 11, 2030 - October 25, 2025
Data-Driven Learning Design
January 11, 2030 - October 25, 2025
Agile Project Management
January 11, 2030 - October 25, 2025
Accessibility-First Design Languages
January 11, 2030 - October 25, 2025
Design Systems & Accessibility in Figma
January 1, 2024 - December 17, 2025
Agile Project Management
January 1, 2023 - December 17, 2025
Using AI for UX Design & Research
January 1, 2024 - December 17, 2025
Comprehensive UI/UX Design
January 1, 2020 - December 17, 2025

Industry Experience

Education, Software & Internet, Professional Services, Manufacturing, Financial Services, Media & Entertainment, Other, Retail