Bisma Abdul Ghafoor

Revamped UI for Waltly project to modernize look and improve usability applying UX principles such as visual hierarchy and clear action pathways. For Fixalert project, designed user interfaces aligned with client requirements and product design system, enhanced existing screens for better usability and consistency, and created new user flows and interfaces supporting additional features.

Design visually engaging social media posts, brochures, flyers, and event banners for Fixalert's product awareness campaigns. Create visuals for Arbisoft’s official LinkedIn posts ensuring brand tone and storytelling style. Manage visual content for internal newsletters, announcements, and product updates. Revamped existing UI to modernize the look and feel while improving usability.

Conducted user research and created personas to understand farmers’ challenges and workflows. Designed intuitive app flows and dashboards for tracking expenses, deliveries, feed, and IoT device performance. Mapped user journeys and simplified complex data into clear actionable visuals to improve usability and decision-making.