I am a creative Graphic Designer skilled in branding, social media content, and marketing visuals. Experienced with Adobe tools and backed by a strong UI/UX foundation, I craft designs that are both impactful and visually engaging. Over the years, I have contributed to various projects involving graphic design, UI/UX design, and visual communication, ensuring effective storytelling and consistent branding. My experience spans freelancing and working in professional settings where I collaborate with marketing teams and product stakeholders. I focus on user-centered designs and modern aesthetics with a passion for improving usability and user engagement across digital and print media.

Bisma Abdul Ghafoor

I am a creative Graphic Designer skilled in branding, social media content, and marketing visuals. Experienced with Adobe tools and backed by a strong UI/UX foundation, I craft designs that are both impactful and visually engaging. Over the years, I have contributed to various projects involving graphic design, UI/UX design, and visual communication, ensuring effective storytelling and consistent branding. My experience spans freelancing and working in professional settings where I collaborate with marketing teams and product stakeholders. I focus on user-centered designs and modern aesthetics with a passion for improving usability and user engagement across digital and print media.

Available to hire

I am a creative Graphic Designer skilled in branding, social media content, and marketing visuals. Experienced with Adobe tools and backed by a strong UI/UX foundation, I craft designs that are both impactful and visually engaging. Over the years, I have contributed to various projects involving graphic design, UI/UX design, and visual communication, ensuring effective storytelling and consistent branding.

My experience spans freelancing and working in professional settings where I collaborate with marketing teams and product stakeholders. I focus on user-centered designs and modern aesthetics with a passion for improving usability and user engagement across digital and print media.

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Work Experience

Graphic & Visual Designer at Arbisoft
December 1, 2023 - Present
Design visually engaging social media posts, brochures, flyers, and event banners for Fixalert's product awareness campaigns. Create visuals for Arbisoft’s official LinkedIn posts ensuring brand tone and storytelling style. Manage visual content for internal newsletters, announcements, and product updates. Revamped existing UI to modernize the look and feel while improving usability.
Graphic & Visual Designer (Freelancer) at Biyyaz Fashion
January 1, 2022 - Present
Designed visual content for Biyyaz Fashion’s Instagram including promotional posts, new collection announcements, and seasonal campaigns. Directed and edited model and product photography, ensuring brand tone and audience alignment. Created ad creatives for Facebook and Instagram supporting ad strategies with scroll-stopping visuals. Helped grow brand's social presence through consistent branding, creative storytelling, and high-quality imagery.
Graphic & Visual Designer (Freelancer) at Flock Sense Project (Application & Admin Panel)
January 1, 2022 - Present
Conducted user research and created personas to understand farmers’ challenges and workflows. Designed intuitive app flows and dashboards for tracking expenses, deliveries, feed, and IoT device performance. Mapped user journeys and simplified complex data into clear actionable visuals to improve usability and decision-making.
Product Designer at Arbisoft
December 1, 2023 - September 1, 2025
Revamped UI for Waltly project to modernize look and improve usability applying UX principles such as visual hierarchy and clear action pathways. For Fixalert project, designed user interfaces aligned with client requirements and product design system, enhanced existing screens for better usability and consistency, and created new user flows and interfaces supporting additional features.

Education

M. Phil at Lahore College for Women University
January 1, 2019 - January 1, 2021
MSc Information Technology at University of Sargodha Lahore Campus
January 1, 2014 - January 1, 2016

Qualifications

Unlock Design - Basic to Advanced UI/UX
January 11, 2030 - September 1, 2025
Nurture Fellowship program by Arbisoft
January 11, 2030 - September 1, 2025

Industry Experience

Retail, Software & Internet, Consumer Goods, Professional Services, Agriculture & Mining