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I am a creative and results-driven Content Creator and Social Media Specialist based in London, with extensive experience in editing, managing multi-platform campaigns, and producing engaging digital content. I excel in growing social media presence for personal brands and businesses, leveraging a keen eye for viral trends and impactful storytelling. Currently, I work in Paid Social Advertising, skillfully blending performance-driven strategy with innovative creative execution to deliver high-engagement campaigns. My work includes collaborations with leading brands such as Swarovski, Rimmel, Funky Pigeon, and Hugo Boss. I combine an authentic, energetic on-camera presence with a data-led strategic approach to create content that truly connects, engages, and converts audiences across platforms like TikTok, Instagram, and YouTube.…I am a creative and results-driven Content Creator and Social Media Specialist based in London, with extensive experience in editing, managing multi-platform campaigns, and producing engaging digital content. I excel in growing social media presence for personal brands and businesses, leveraging a keen eye for viral trends and impactful storytelling. Currently, I work in Paid Social Advertising, skillfully blending performance-driven strategy with innovative creative execution to deliver high-engagement campaigns. My work includes collaborations with leading brands such as Swarovski, Rimmel, Funky Pigeon, and Hugo Boss. I combine an authentic, energetic on-camera presence with a data-led strategic approach to create content that truly connects, engages, and converts audiences across platforms like TikTok, Instagram, and YouTube.

Mary Simway

Content Creator, Social Media Manager, Video Editor, +2

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I am a creative and results-driven Content Creator and Social Media Specialist based in London, with extensive experience in editing, managing multi-platform campaigns, and producing engaging digital content. I excel in growing social media presence for personal brands and businesses, leveraging a keen eye for viral trends and impactful storytelling. Currently, I work in Paid Social Advertising, skillfully blending performance-driven strategy with innovative creative execution to deliver high-engagement campaigns. My work includes collaborations with leading brands such as Swarovski, Rimmel, Funky Pigeon, and Hugo Boss. I combine an authentic, energetic on-camera presence with a data-led strategic approach to create content that truly connects, engages, and converts audiences across platforms like TikTok, Instagram, and YouTube.…I am a creative and results-driven Content Creator and Social Media Specialist based in London, with extensive experience in editing, managing multi-platform campaigns, and producing engaging digital content. I excel in growing social media presence for personal brands and businesses, leveraging a keen eye for viral trends and impactful storytelling. Currently, I work in Paid Social Advertising, skillfully blending performance-driven strategy with innovative creative execution to deliver high-engagement campaigns. My work includes collaborations with leading brands such as Swarovski, Rimmel, Funky Pigeon, and Hugo Boss. I combine an authentic, energetic on-camera presence with a data-led strategic approach to create content that truly connects, engages, and converts audiences across platforms like TikTok, Instagram, and YouTube.

Available to hire

I am a creative and results-driven Content Creator and Social Media Specialist based in London, with extensive experience in editing, managing multi-platform campaigns, and producing engaging digital content. I excel in growing social media presence for personal brands and businesses, leveraging a keen eye for viral trends and impactful storytelling. Currently, I work in Paid Social Advertising, skillfully blending performance-driven strategy with innovative creative execution to deliver high-engagement campaigns.

My work includes collaborations with leading brands such as Swarovski, Rimmel, Funky Pigeon, and Hugo Boss. I combine an authentic, energetic on-camera presence with a data-led strategic approach to create content that truly connects, engages, and converts audiences across platforms like TikTok, Instagram, and YouTube.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Work Experience

Paid Social at Zenith, Publicis Groupe

April 1, 2024 - Present

Built and optimised paid social campaigns across Meta, TikTok, and Snapchat for fashion, food, and lifestyle clients. Improved click-through rate by 25% through A/B testing of creatives and audience targeting. Produced performance reports using Excel, translating insights into actionable recommendations. Scripted, edited, and published branded short-form videos while collaborating with designers and creators to deliver trend-led assets. Participated in weekly creative brainstorms contributing to reactive and evergreen campaigns. Delivered high-engagement seasonal collection content on Instagram and TikTok. Coordinated with strategy, design, and influencer teams to ensure cohesive campaigns, developing and testing ad creatives in video, carousel, and story formats tailored to platform requirements.

Paid Social at Zenith, Publicis Groupe

April 1, 2024 - Present

Built and optimised paid social campaigns across Meta, TikTok, and Snapchat for clients in fashion, food, and lifestyle sectors. Improved click-through rates by 25% through A/B testing of creatives and audience targeting. Produced performance reports using Excel to turn insights into actionable recommendations. Scripted, edited, and published branded short-form videos, collaborating with designers and creators to deliver trend-led assets. Pitched creative ideas in weekly brainstorms, contributed to both reactive and evergreen campaigns, and worked closely with strategy, design, and influencer teams to deliver cohesive campaigns. Developed and tested ad creatives in video, carousel, and story formats tailored to each platform.

Paid Social at Zenith, Publicis Groupe

April 1, 2024 - Present

Built and optimised paid social campaigns across Meta, TikTok, and Snapchat for fashion, food, and lifestyle clients. Improved CTR by 25% through A/B testing of creatives and audience targeting. Produced performance reports in Excel and scripted, edited, and published branded short-form videos. Collaborated with designers, creators, strategy, design, and influencer teams to deliver trend-led, high-engagement content and cohesive campaigns. Developed and tested ad creatives in multiple formats tailored to each platform.

Freelance Social Media Editor & Manager at Self-employed

January 1, 2023 - Present

Edited over 100 videos for TikTok, YouTube Shorts, and Reels across lifestyle, beauty, and entertainment niches. Created and managed multi-platform content for personal brands, small businesses, and influencers, driving consistent audience growth and engagement. Managed content calendars and daily postings for small business accounts, increasing engagement by 40% in three months. Grew a Christian lifestyle Instagram page from zero to 2,000 followers with high-engagement Reels. Developed and executed brand-aligned visual strategies including content pillars and grid planning. Collaborated with UGC creators to produce authentic, engaging content, applying SEO and hashtag strategies for higher discoverability. Directed, filmed, and edited visually appealing and audience-engaging content.

Freelance Social Media Editor & Manager at Self-employed

January 1, 2023 - Present

Edited over 100 videos for TikTok, YouTube Shorts, and Reels spanning lifestyle, beauty, and entertainment niches. Created and managed multi-platform content for personal brands, small businesses, and influencers driving consistent audience growth and engagement. Managed content calendars and daily posting for small business accounts, increasing engagement by 40% within three months. Grew a Christian lifestyle Instagram page from 0 to 2,000 followers through high-engagement Reels. Developed and executed brand-aligned visual strategies including content pillars and grid planning. Collaborated with UGC creators to produce authentic, engaging content and applied SEO and hashtag strategies to boost discoverability and organic reach. Directed, filmed, and edited content with a strong eye for composition, color, and audience appeal.

Social Media Editor & Manager (Freelance) at Self-employed

January 1, 2023 - Present

Edited over 100 videos for TikTok, YouTube Shorts, and Reels in lifestyle, beauty, and entertainment niches. Created and managed multi-platform content for personal brands, small businesses, and influencers, driving consistent audience growth and engagement. Managed content calendars and daily postings, increasing engagement by 40% in three months. Grew a Christian lifestyle Instagram page from zero to 2,000 followers through high-engagement Reels. Collaborated with UGC creators to create authentic content. Applied SEO and hashtag strategies to boost discoverability. Directed, filmed, and edited content with attention to composition, colour, and appeal.

Content Creator (Personal Brand)

May 1, 2019 - Present

Built and managed personal social media presence growing TikTok to over 3,000 followers and 100,000+ likes, with a YouTube video reaching 9,000+ views. Produced viral content spanning comedy, inspirational, makeup, and lifestyle niches, including a video with 200,000+ views that successfully drove client product sales. Independently scripted, filmed, and edited videos optimized for platform trends and viewer retention. Collaborated with emerging brands and creators on cross-promotional, affiliate, and sponsored campaigns. Strategically managed content calendars, posting schedules, and platform engagement to sustain audience growth.

Content Creator (Personal Brand)

May 1, 2019 - Present

Built and managed a personal social media presence growing TikTok followers to 3,000+ and over 100,000 likes; YouTube first video reached 9,000+ views. Produced viral content across comedy, inspirational, makeup, and lifestyle niches, including a video which reached over 200,000 views and assisted product sales for a client. Independently scripted, filmed, and edited all videos optimized for platform trends, engagement, and viewer retention. Collaborated with emerging brands and creators on cross-promotional, affiliate, and sponsored content. Strategically managed content calendars, posting schedules, and platform engagement to sustain audience growth.

Content Creator (Personal Brand)

May 1, 2019 - Present

Built and managed a personal social media presence growing TikTok to over 3,000 followers and 100,000+ likes, and YouTube with videos reaching thousands of views. Produced viral content across comedy, inspirational, makeup, and lifestyle niches, including videos that generated 200K+ views and drove product sales. Independently scripted, filmed, and edited videos optimized for trends and engagement. Collaborated with emerging brands on cross-promotional, affiliate, and sponsored content. Strategically managed content calendars and posting schedules to sustain growth.