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I am an award-winning strategic marketing professional with over 12 years of multi-sector experience across the Gulf, Pakistan, and APAC regions. I specialize in driving brand growth, digital transformation, and revenue generation with a strong focus on multi-brand portfolio management, e-commerce, and retail operations. Throughout my career, I have led end-to-end brand management, retail expansion, digital innovation, and franchise development in industries including F&B, fashion, jewelry, and real estate. I am passionate about integrating data-driven marketing, operational growth strategies, and team leadership to boost profitability and customer loyalty. My expertise also spans digital transformation initiatives, ERP implementation, and the use of business intelligence tools for real-time decision-making and efficiency. I enjoy aligning marketing, sales, and operations to execute cohesive growth strategies in competitive markets.…I am an award-winning strategic marketing professional with over 12 years of multi-sector experience across the Gulf, Pakistan, and APAC regions. I specialize in driving brand growth, digital transformation, and revenue generation with a strong focus on multi-brand portfolio management, e-commerce, and retail operations. Throughout my career, I have led end-to-end brand management, retail expansion, digital innovation, and franchise development in industries including F&B, fashion, jewelry, and real estate. I am passionate about integrating data-driven marketing, operational growth strategies, and team leadership to boost profitability and customer loyalty. My expertise also spans digital transformation initiatives, ERP implementation, and the use of business intelligence tools for real-time decision-making and efficiency. I enjoy aligning marketing, sales, and operations to execute cohesive growth strategies in competitive markets.

Tanzeel Abdul Rauf Patker

Marketing Strategist, Brand Strategist, Digital Marketer, +2

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I am an award-winning strategic marketing professional with over 12 years of multi-sector experience across the Gulf, Pakistan, and APAC regions. I specialize in driving brand growth, digital transformation, and revenue generation with a strong focus on multi-brand portfolio management, e-commerce, and retail operations. Throughout my career, I have led end-to-end brand management, retail expansion, digital innovation, and franchise development in industries including F&B, fashion, jewelry, and real estate. I am passionate about integrating data-driven marketing, operational growth strategies, and team leadership to boost profitability and customer loyalty. My expertise also spans digital transformation initiatives, ERP implementation, and the use of business intelligence tools for real-time decision-making and efficiency. I enjoy aligning marketing, sales, and operations to execute cohesive growth strategies in competitive markets.…I am an award-winning strategic marketing professional with over 12 years of multi-sector experience across the Gulf, Pakistan, and APAC regions. I specialize in driving brand growth, digital transformation, and revenue generation with a strong focus on multi-brand portfolio management, e-commerce, and retail operations. Throughout my career, I have led end-to-end brand management, retail expansion, digital innovation, and franchise development in industries including F&B, fashion, jewelry, and real estate. I am passionate about integrating data-driven marketing, operational growth strategies, and team leadership to boost profitability and customer loyalty. My expertise also spans digital transformation initiatives, ERP implementation, and the use of business intelligence tools for real-time decision-making and efficiency. I enjoy aligning marketing, sales, and operations to execute cohesive growth strategies in competitive markets.

Available to hire

I am an award-winning strategic marketing professional with over 12 years of multi-sector experience across the Gulf, Pakistan, and APAC regions. I specialize in driving brand growth, digital transformation, and revenue generation with a strong focus on multi-brand portfolio management, e-commerce, and retail operations. Throughout my career, I have led end-to-end brand management, retail expansion, digital innovation, and franchise development in industries including F&B, fashion, jewelry, and real estate.

I am passionate about integrating data-driven marketing, operational growth strategies, and team leadership to boost profitability and customer loyalty. My expertise also spans digital transformation initiatives, ERP implementation, and the use of business intelligence tools for real-time decision-making and efficiency. I enjoy aligning marketing, sales, and operations to execute cohesive growth strategies in competitive markets.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Advanced

Urdu

Advanced

Work Experience

Group Marketing Manager at Alif Investments

January 1, 2025 - September 1, 2025

Designed and executed marketing strategies for brands including Junaid Jamshed, Meat One, B&B, and Emly Chilli. Standardized operational processes across multiple retail outlets to improve efficiency. Launched four e-commerce sites to drive online sales and brand presence. Improved in-store experiences resulting in enhanced brand loyalty and customer retention. Led strategic brand alignment and market growth initiatives to meet business objectives.

Group Head of Marketing & Business Development at Alif Investments

January 1, 2025 - Present

Lead the marketing vision for multiple brands across fashion retail, F&B, and meat retail sectors, aligning goals with UAE and GCC market trends. Directed brand management, marketing, and business development initiatives for four verticals including B&B Restaurant, Junaid Jamshed, Emly Chilli Restaurant, and Meat One. Developed dynamic pricing strategies that increased profitability and market penetration. Launched a new e-commerce platform, achieving a 31% increase in online orders through targeted marketing and data-driven strategies. Integrated POS systems with aggregators and implemented Microsoft BI and Dynamics ERP to enhance data-driven decision making.

Senior Brand Marketing Manager at The House of Almas

November 30, 2023 - September 1, 2025

Launched the UAE chapter of ALMAS Jewelry and Fashion, expanding market reach and brand presence. Developed and positioned a premium fashion line in the luxury segment. Established key partnerships with high-profile clients and secured 4 sub-franchise deals in retail fashion, F&B retail, and real estate development. Led the brand's participation in major fashion events, received several awards including HUM Style Awards and Pakistan Digital Awards for marketing excellence. Created digital retail marketing frameworks and business intelligence tools to improve analytics and marketing alignment. Elevated e-commerce engagement through payment gateway integration and strategic alliances.

Group Brand Manager at MCR (Burger King, Pizza Hut, TGIF)

June 30, 2018 - September 1, 2025

Directed strategic brand marketing plans for multiple international markets. Implemented ERP costing modules and developed data-driven insights using SQL and Microsoft Power BI. Expanded Burger King’s network from 13 to 42 restaurants, boosted customer engagement by launching digital platforms, and introduced locally inspired menu items. Established a sub-franchise model with 17 partners, fostering growth and operational efficiency. Earned double promotion for outstanding leadership and performance.

Manager Marketing & Public Relations at Iqra University (The Academy, Educational Networking System)

March 31, 2016 - September 1, 2025

Led the launch of “The Academy Schooling Network” initiative and expanded academic outreach across Sindh. Organized education symposiums in collaboration with government bodies. Championed CSR and employee development programs. Executed ATL/BTL marketing campaigns to promote the educational network in Karachi.

Group Manager Marketing at Johnny Rockets International

September 30, 2014 - September 1, 2025

Built the official Johnny Rockets Pakistan website and integrated social media channels for digital engagement and revenue growth. Expanded franchise footprint by launching a sub-franchise program overseeing brand and operational standards across 12 locations. Created immersive customer experiences via events and improved operational efficiency with ERP implementation. Designed a culturally resonant brand strategy inspired by iconic personalities, earning the Best QSR Marketeer Award.

Manager Marketing & Operations at Oxygen Music TV Channel

February 28, 2014 - September 1, 2025

Relaunched the national music channel by developing innovative programs and strategic brand integrations. Led unified media strategy to maximize cross-platform profitability and budget efficiency. Managed sales, marketing, and budgeting to ensure revenue targets and compliance with industry standards.