I am a proactive marketing specialist with over three years of experience driving business growth through strategic marketing initiatives. I excel at creating and implementing marketing plans, managing digital ad campaigns, and optimizing brand engagement to substantially increase leads, sales, and revenue. My strong background also includes content creation, SEO enhancements, and comprehensive KPI management. With a solid decade of experience designing marketing materials that boost revenue and brand recognition, I have consistently led high-impact projects such as company website redesigns and multi-platform social media strategies. Fluent in both English and Spanish, I am passionate about leveraging data-driven insights and creative skills to help businesses grow and thrive in competitive markets.

Yousi Ruiz

I am a proactive marketing specialist with over three years of experience driving business growth through strategic marketing initiatives. I excel at creating and implementing marketing plans, managing digital ad campaigns, and optimizing brand engagement to substantially increase leads, sales, and revenue. My strong background also includes content creation, SEO enhancements, and comprehensive KPI management. With a solid decade of experience designing marketing materials that boost revenue and brand recognition, I have consistently led high-impact projects such as company website redesigns and multi-platform social media strategies. Fluent in both English and Spanish, I am passionate about leveraging data-driven insights and creative skills to help businesses grow and thrive in competitive markets.

Available to hire

I am a proactive marketing specialist with over three years of experience driving business growth through strategic marketing initiatives. I excel at creating and implementing marketing plans, managing digital ad campaigns, and optimizing brand engagement to substantially increase leads, sales, and revenue. My strong background also includes content creation, SEO enhancements, and comprehensive KPI management.

With a solid decade of experience designing marketing materials that boost revenue and brand recognition, I have consistently led high-impact projects such as company website redesigns and multi-platform social media strategies. Fluent in both English and Spanish, I am passionate about leveraging data-driven insights and creative skills to help businesses grow and thrive in competitive markets.

See more

Language

Spanish; Castilian
Fluent
English
Fluent

Work Experience

Digital Marketing Specialist at IT for Education
June 1, 2024 - September 1, 2025
Developed and executed innovative marketing initiatives quarterly, significantly increasing revenue from $500K to $4M over three years by consistently surpassing quarterly targets. Managed KPI tracking and analysis to enhance campaign effectiveness and enable data-driven decisions. Provided strategic marketing analytics reports directly to the CEO to optimize executive decisions. Improved email strategies through targeted content and segmentation, boosting engagement and conversions. Led inbound lead management, improving sales funnel efficiency. Spearheaded a website redesign and SEO strategy that doubled site traffic and improved search rankings. Created and maintained brand guidelines ensuring a consistent online and offline presence. Produced compelling digital content leading to a 27% increase in sales and enhanced brand engagement. Managed social media content and paid advertising campaigns across multiple platforms, maximizing reach and ROI.
Sr. Graphic Designer at Levy Advertising
March 1, 2020 - September 1, 2025
Crafted and produced marketing materials for the sales department, significantly boosting sales through enhanced visual communication. Designed visual elements for email campaigns using Adobe Photoshop and Illustrator, attracting more website traffic and improving campaign effectiveness. Controlled and managed the full product design process from market research to final delivery, ensuring high-quality and market-relevant designs that strengthened brand identity and market position.

Education

Digital Marketing Professional Certification at University of Miami
January 1, 2021 - January 1, 2021
Degree in Computer Science & Electronic Engineering at IPSJAE
January 1, 2005 - June 1, 2005

Qualifications

Google Ads Display Certification
January 11, 2030 - September 1, 2025
Google Ads Search Certification
January 11, 2030 - September 1, 2025
HubSpot Social Media Certification
January 11, 2030 - September 1, 2025
HubSpot Email Marketing Certification
January 11, 2030 - September 1, 2025
SEMrush SEO Principles Certification
January 11, 2030 - September 1, 2025
SEMrush Content Marketing and SEO Fundamentals Certification
January 11, 2030 - September 1, 2025
Apple Search Ads Certification
January 11, 2030 - September 1, 2025

Industry Experience

Education, Professional Services, Media & Entertainment, Software & Internet, Retail