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I am an Influencer Marketing specialist with over 7 years of experience creating unique worldwide campaigns for the gaming and entertainment industry at an agency level. I excel at building and coordinating teams and processes with a focus on creative and performance-oriented solutions, out-of-the-box thinking, and inspiring leadership. Currently, I lead a performance Influencer Marketing team, building and supervising 7-figure influencer launch strategies with high performance results worldwide, maintaining agency service excellence from offer through execution and results analysis. I am keen on developing fruitful partnerships, managing internal products, overseeing market research, creating and managing talent departments, and working directly with CEOs to ensure quality and transparency.…I am an Influencer Marketing specialist with over 7 years of experience creating unique worldwide campaigns for the gaming and entertainment industry at an agency level. I excel at building and coordinating teams and processes with a focus on creative and performance-oriented solutions, out-of-the-box thinking, and inspiring leadership. Currently, I lead a performance Influencer Marketing team, building and supervising 7-figure influencer launch strategies with high performance results worldwide, maintaining agency service excellence from offer through execution and results analysis. I am keen on developing fruitful partnerships, managing internal products, overseeing market research, creating and managing talent departments, and working directly with CEOs to ensure quality and transparency.

Arzhanik Mearz

Influencer Marketing Manager, Marketing Strategist, Product Marketer, +2

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I am an Influencer Marketing specialist with over 7 years of experience creating unique worldwide campaigns for the gaming and entertainment industry at an agency level. I excel at building and coordinating teams and processes with a focus on creative and performance-oriented solutions, out-of-the-box thinking, and inspiring leadership. Currently, I lead a performance Influencer Marketing team, building and supervising 7-figure influencer launch strategies with high performance results worldwide, maintaining agency service excellence from offer through execution and results analysis. I am keen on developing fruitful partnerships, managing internal products, overseeing market research, creating and managing talent departments, and working directly with CEOs to ensure quality and transparency.…I am an Influencer Marketing specialist with over 7 years of experience creating unique worldwide campaigns for the gaming and entertainment industry at an agency level. I excel at building and coordinating teams and processes with a focus on creative and performance-oriented solutions, out-of-the-box thinking, and inspiring leadership. Currently, I lead a performance Influencer Marketing team, building and supervising 7-figure influencer launch strategies with high performance results worldwide, maintaining agency service excellence from offer through execution and results analysis. I am keen on developing fruitful partnerships, managing internal products, overseeing market research, creating and managing talent departments, and working directly with CEOs to ensure quality and transparency.

Available to hire

I am an Influencer Marketing specialist with over 7 years of experience creating unique worldwide campaigns for the gaming and entertainment industry at an agency level. I excel at building and coordinating teams and processes with a focus on creative and performance-oriented solutions, out-of-the-box thinking, and inspiring leadership.

Currently, I lead a performance Influencer Marketing team, building and supervising 7-figure influencer launch strategies with high performance results worldwide, maintaining agency service excellence from offer through execution and results analysis. I am keen on developing fruitful partnerships, managing internal products, overseeing market research, creating and managing talent departments, and working directly with CEOs to ensure quality and transparency.

Skills

Leadership

Experience Level

Leadership

Expert

Language

Russian

Fluent

English

Fluent

German

Beginner

Polish

Beginner

Italian

Beginner

Work Experience

Influencer Marketing and Product Director Strategy at HypeFactory, Cyprus

January 1, 2022 - Present

Built and supervised a 7-figure influencer launch strategies with high performance results across the EU, NA, and Asia. Maintained high agency service levels from initial offer to execution and results analysis. Developed fruitful partnerships with existing clients. Managed internal tech product - Influencer Relationship Management system development, enriching it with new features and functions necessary for day-to-day agency work. Oversaw market research to identify emerging trends, customer needs, and competitor strategies. Created and managed Talent Management Department as a new direction of agency development. Worked directly with CEO to ensure quality and transparency of work delivered.

Head of Performance Influencer Marketing Team Lead at HypeFactory, Cyprus

January 1, 2022 - September 1, 2025

Led the Performance Influencer Marketing team, driving strategy, KPI's, personal growth, and development. Maintained effective cooperation with cross departments including Sales, Client Excellence, and HR.

Influencer Marketing Team Lead at Zorka Agency, Minsk, Belarus

January 1, 2019 - September 1, 2025

Managed a production department of 40+ people, adjusting structure and roles according to agency development. Oversaw the Talent Management Department, driving strategic development and profitability. Managed a segment of the Account Management Department, supervising two Account Managers based in China and supporting collaboration with Chinese clients. Coordinated team efforts on global strategy, KPIs, personal growth, and development.

Deputy Head of Influencer Marketing at Zorka Agency, Minsk, Belarus

January 1, 2018 - September 1, 2025

Coordinated influencer partnerships including outreach, contract negotiations, and defining terms. Developed media plans based on campaign briefs ensuring high-quality content delivery and managed overall campaign process. Supervised campaign execution, monitoring, troubleshooting, and ensured smooth operations. Analyzed results to derive actionable insights and provided strategic recommendations for future influencer marketing initiatives. Identified and explored new markets for campaign execution. Researched emerging trends, platforms, and creative formats in influencer marketing. Expanded agency presence in untapped regions, driving growth and brand awareness. Oversaw onboarding processes, training, and providing feedback to team members. Balanced workloads across production department to ensure optimal resource allocation. Planned HR needs and conducted interviews, hiring new talent to strengthen the team.