Available to hire
I am a creative and versatile video producer with over 12 years of experience in end-to-end content creation, spanning cinematography, lighting, and high-end post-production. I have led multi-channel campaigns for luxury, tourism, and entertainment brands, including Accor Singapore and Activision Blizzard, delivering narrative-driven content with technical excellence.
I specialize in turning global brand identities into trend-forward social content using 3D visuals, Unreal Engine, and Generative AI to elevate storytelling and production pipelines.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Work Experience
Senior Video Producer / Innovation Manager at Dentsu Singapore
January 1, 2022 - February 1, 2026Led the creation of video content for premium clients, overseeing the process from initial creative brief to final delivery across social and digital platforms. Directed and shot high-quality video assets, ensuring technical excellence in framing, lighting, and audio capture. Spearheaded the 'Virtual Ambassador' initiative using real-time animation to blend hospitality with futuristic tech. Managed production budgets and timelines, coordinating with external vendors and internal creative teams to deliver multi-channel campaigns.
Senior Video Editor / Innovation Manager at Dentsu Singapore
January 1, 2022 - PresentLead post-production strategy and execution for regional campaigns across fintech, gaming, and tourism sectors. Optimized editing pipelines by integrating AI-driven workflows for transcription and rough-cutting, reducing turnaround times by 30% for high-volume deliverables. Oversee final quality control, including color grading and audio mastering, to ensure all assets meet premium broadcast and digital specifications. Collaborate with directors and stakeholders to translate creative briefs into engaging visual stories.
Senior Innovation Artist at Dentsu Singapore
January 1, 2022 - September 1, 2025Produced stylized and photorealistic 3D assets, motion graphics, and UI animations for digital platforms. Mentored junior designers and managed vendor outputs to ensure consistent design language. Co-developed the Virtual Ambassador Initiative combining real-time animation and UI storytelling during COVID-19.
Innovation Architect / Manager at Dentsu Singapore
January 1, 2022 - PresentLead motion design and animation strategies for fintech, insurance, and gaming campaigns across APAC, including clients such as AMEX, Prudential, Manulife, and Activision Blizzard. Collaborated with product and design teams to create interactive in-app animations and micro-interactions. Integrated AI tools to improve production workflows and scalability. Delivered projects emphasizing clarity, usability, and brand alignment. Key projects included AI-generated campaign posters and animations for Prudential's Everybody Club, the development of a virtual tour host Allie for Accor Singapore x Singapore Tourism Board, and lead video editor for Activision Blizzard campaigns.
Senior Video Artist / Specialist at Dentsu Singapore
January 1, 2020 - January 1, 2022Produced stylized and photo-realistic 3D assets and motion graphics for integrated digital campaigns. Mentored junior designers and editors on pacing, timing, and advanced After Effects techniques to ensure consistent output quality. Co-developed real-time animation initiatives, merging live-action footage with CGI to create immersive brand experiences during remote production periods.
Innovation / Motion Specialist at Dentsu Singapore
January 1, 2020 - September 1, 2025Created branded motion design assets for major clients including Coca-Cola, GM, and global financial/insurance firms. Developed story-driven visuals for insurance and financial product launches such as FWD Insurance to enhance brand positioning and market awareness. Designed animated content focusing on compliance, product differentiation, and audience education. Supported technical setup for client events and activations.
Innovation / Motion Specialist at GM & FWD Insurance (Global Brands) – Freelance
January 1, 2017 - January 1, 2020Designed and edited story-driven visual content for global brands like GM and FWD Insurance. Developed high-fidelity animated content and video trailers that positioned brands in luxury and financial markets.
Innovation / Motion Specialist at Dentsu Singapore
January 1, 2017 - January 1, 2020Created branded motion assets for global clients including Coca-Cola, GM, and major insurance firms. Developed story-driven visuals for product launches, helping brands establish a competitive edge in the Singapore and regional markets.
Education
Bachelor of Science at Singapore University of Social Sciences (SUSS)
January 1, 2020 - January 1, 2024Bachelor of Science in Digital Media at Singapore University of Social Sciences
January 1, 2020 - January 1, 2024Bachelor of Science in Digital Media at Singapore University of Social Sciences (SUSS)
January 1, 2020 - January 1, 2024Bachelor of Science in Digital Media at Singapore University of Social Sciences (SUSS)
January 1, 2020 - January 1, 2024Qualifications
Industry Experience
Financial Services, Gaming, Travel & Hospitality, Software & Internet, Media & Entertainment, Professional Services, Other
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
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