Pranav Shankar

Managed and scaled performance-based creator and affiliate programs for a portfolio of leading D2C brands (Boohooman, JD Sports) and tech companies (NordVPN), consistently optimizing for growth metrics like ROAS and CAC. Acted as key liaison between publisher partners and internal marketing teams to strategize and execute promotional campaigns aligned with partner goals and seasonal trends. Built and maintained strong, long-term relationships serving as a strategic advisor through regular communication and performance reviews to optimize earnings and achieve mutual growth. Led the full cycle of creator partnership management including strategic planning, outreach, negotiation, execution, and performance tracking fostering result-driven relationships.

Drove improvements by analyzing social media engagement data to identify trends and inform strategic adjustments to content and campaigns. Supported the full cycle of ideation and implementation by contributing to content planning and ensuring timely execution of digital marketing initiatives.

Leveraged data-driven insights from market and competitor analysis to refine content strategy and enhance organic search rankings. Developed and optimized content for SEO, contributing to increased user engagement and supporting inbound demand generation.