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I am a dedicated Digital Marketing professional currently pursuing my MSc in Digital Marketing at the Berlin School of Business and Innovation. With hands-on experience managing performance-based creator and affiliate programs for leading brands and tech companies, I continuously optimize for key growth metrics like ROAS and CAC. My approach involves strong collaboration, strategic planning, and leveraging data-driven insights to drive revenue and foster long-term partnerships. My passion lies in blending analytical skills with creative marketing strategies, especially in social media advertising and influencer marketing. I am proficient with a wide range of modern marketing tools and technologies and enjoy staying updated by actively learning new skills. Outside of work, I enjoy movies, podcasts, video editing, and photography, which further fuel my creativity and communication skills.…I am a dedicated Digital Marketing professional currently pursuing my MSc in Digital Marketing at the Berlin School of Business and Innovation. With hands-on experience managing performance-based creator and affiliate programs for leading brands and tech companies, I continuously optimize for key growth metrics like ROAS and CAC. My approach involves strong collaboration, strategic planning, and leveraging data-driven insights to drive revenue and foster long-term partnerships. My passion lies in blending analytical skills with creative marketing strategies, especially in social media advertising and influencer marketing. I am proficient with a wide range of modern marketing tools and technologies and enjoy staying updated by actively learning new skills. Outside of work, I enjoy movies, podcasts, video editing, and photography, which further fuel my creativity and communication skills.

Pranav Shankar

Digital Marketer, Affiliate Marketer, Marketing Strategist, +2

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I am a dedicated Digital Marketing professional currently pursuing my MSc in Digital Marketing at the Berlin School of Business and Innovation. With hands-on experience managing performance-based creator and affiliate programs for leading brands and tech companies, I continuously optimize for key growth metrics like ROAS and CAC. My approach involves strong collaboration, strategic planning, and leveraging data-driven insights to drive revenue and foster long-term partnerships. My passion lies in blending analytical skills with creative marketing strategies, especially in social media advertising and influencer marketing. I am proficient with a wide range of modern marketing tools and technologies and enjoy staying updated by actively learning new skills. Outside of work, I enjoy movies, podcasts, video editing, and photography, which further fuel my creativity and communication skills.…I am a dedicated Digital Marketing professional currently pursuing my MSc in Digital Marketing at the Berlin School of Business and Innovation. With hands-on experience managing performance-based creator and affiliate programs for leading brands and tech companies, I continuously optimize for key growth metrics like ROAS and CAC. My approach involves strong collaboration, strategic planning, and leveraging data-driven insights to drive revenue and foster long-term partnerships. My passion lies in blending analytical skills with creative marketing strategies, especially in social media advertising and influencer marketing. I am proficient with a wide range of modern marketing tools and technologies and enjoy staying updated by actively learning new skills. Outside of work, I enjoy movies, podcasts, video editing, and photography, which further fuel my creativity and communication skills.

Available to hire

I am a dedicated Digital Marketing professional currently pursuing my MSc in Digital Marketing at the Berlin School of Business and Innovation. With hands-on experience managing performance-based creator and affiliate programs for leading brands and tech companies, I continuously optimize for key growth metrics like ROAS and CAC. My approach involves strong collaboration, strategic planning, and leveraging data-driven insights to drive revenue and foster long-term partnerships.

My passion lies in blending analytical skills with creative marketing strategies, especially in social media advertising and influencer marketing. I am proficient with a wide range of modern marketing tools and technologies and enjoy staying updated by actively learning new skills. Outside of work, I enjoy movies, podcasts, video editing, and photography, which further fuel my creativity and communication skills.

Skills

Experience Level

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Advanced

German

Beginner

Hindi

Fluent

Work Experience

Digital Media Affiliate Marketing Account Manager at Collectcent

June 30, 2023 - September 1, 2025

Managed and scaled performance-based creator and affiliate programs for a portfolio of leading D2C brands (Boohooman, JD Sports) and tech companies (NordVPN), consistently optimizing for growth metrics like ROAS and CAC. Acted as key liaison between publisher partners and internal marketing teams to strategize and execute promotional campaigns aligned with partner goals and seasonal trends. Built and maintained strong, long-term relationships serving as a strategic advisor through regular communication and performance reviews to optimize earnings and achieve mutual growth. Led the full cycle of creator partnership management including strategic planning, outreach, negotiation, execution, and performance tracking fostering result-driven relationships.

Social Media Marketing Intern at So City

February 28, 2021 - September 1, 2025

Drove improvements by analyzing social media engagement data to identify trends and inform strategic adjustments to content and campaigns. Supported the full cycle of ideation and implementation by contributing to content planning and ensuring timely execution of digital marketing initiatives.

Search Engine Optimization Intern at Four Square Media Pvt. Ltd

September 30, 2019 - September 1, 2025

Leveraged data-driven insights from market and competitor analysis to refine content strategy and enhance organic search rankings. Developed and optimized content for SEO, contributing to increased user engagement and supporting inbound demand generation.