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I'm Katherine Muñoz, a marketing professional with a Master of Science in Marketing Management from Università di Milano-Bicocca. I specialize in digital marketing, content creation, social media strategy, and data-driven campaigns across B2B and B2C channels. Currently I work as a Digital Marketing Specialist for ZEISS Group Italy, implementing campaigns across Google Ads, Meta Ads, email marketing, and content management. I also gained hands-on experience as a Content Marketing Analyst and Marketing Assistant during my studies, and I enjoy collaborating cross-functionally to build strong employer branding and engaging content.…I'm Katherine Muñoz, a marketing professional with a Master of Science in Marketing Management from Università di Milano-Bicocca. I specialize in digital marketing, content creation, social media strategy, and data-driven campaigns across B2B and B2C channels. Currently I work as a Digital Marketing Specialist for ZEISS Group Italy, implementing campaigns across Google Ads, Meta Ads, email marketing, and content management. I also gained hands-on experience as a Content Marketing Analyst and Marketing Assistant during my studies, and I enjoy collaborating cross-functionally to build strong employer branding and engaging content.

Katherine Muñoz

Digital Marketer, Content Creator, Social Media Manager, +4

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I'm Katherine Muñoz, a marketing professional with a Master of Science in Marketing Management from Università di Milano-Bicocca. I specialize in digital marketing, content creation, social media strategy, and data-driven campaigns across B2B and B2C channels. Currently I work as a Digital Marketing Specialist for ZEISS Group Italy, implementing campaigns across Google Ads, Meta Ads, email marketing, and content management. I also gained hands-on experience as a Content Marketing Analyst and Marketing Assistant during my studies, and I enjoy collaborating cross-functionally to build strong employer branding and engaging content.…I'm Katherine Muñoz, a marketing professional with a Master of Science in Marketing Management from Università di Milano-Bicocca. I specialize in digital marketing, content creation, social media strategy, and data-driven campaigns across B2B and B2C channels. Currently I work as a Digital Marketing Specialist for ZEISS Group Italy, implementing campaigns across Google Ads, Meta Ads, email marketing, and content management. I also gained hands-on experience as a Content Marketing Analyst and Marketing Assistant during my studies, and I enjoy collaborating cross-functionally to build strong employer branding and engaging content.

Available to hire

I’m Katherine Muñoz, a marketing professional with a Master of Science in Marketing Management from Università di Milano-Bicocca. I specialize in digital marketing, content creation, social media strategy, and data-driven campaigns across B2B and B2C channels.

Currently I work as a Digital Marketing Specialist for ZEISS Group Italy, implementing campaigns across Google Ads, Meta Ads, email marketing, and content management. I also gained hands-on experience as a Content Marketing Analyst and Marketing Assistant during my studies, and I enjoy collaborating cross-functionally to build strong employer branding and engaging content.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

Spanish; Castilian

Fluent

English

Fluent

Italian

Fluent

Work Experience

Digital Marketing Specialist at ZEISS Group Italy

April 1, 2023 - Present

Plan and execute digital marketing campaigns across Google Ads, Meta Ads (Facebook/Instagram), GA4, HubSpot, and Marketo; website management (WordPress and Adobe Experience Manager); analytics and reporting.

Content Marketing Analyst at It's Prodigy S.R.L.

March 1, 2022 - November 30, 2022

Managed B2B events, scheduled product demonstrations, cultivated relationships with leads; led lead generation via trade shows, social media marketing, and content creation; managed branded organic content across key platforms to boost brand awareness and engagement.

Marketing Assistant at Sync Labs S.R.L.

July 1, 2021 - December 31, 2021

Prospected and contacted museums, retailers, shopping malls, and trade show organizers to promote 3D hologram solutions for high-traffic environments; scheduled product demonstrations; generated leads via trade shows and social media marketing; managed social media channels with a focus on organic brand awareness and audience engagement; created branded organic content across platforms.

Intern at University of Milano-Bicocca

January 1, 2020 - June 30, 2020

Wrote R code for implementing Unobserved Components Model (UCM) time-series; used UCM models to forecast electricity demand in Italy.

Marketing Assistant at Sync Labs r.l.l

July 1, 2021 - December 31, 2021

Prospected and contacted museums, retail stores, shopping malls, and trade show organizers to promote 3D holograms solutions for high-traffic environments; Scheduled product demonstration appointments; cultivated leads; Conducted lead generation through trade shows, social media marketing, and content creation; Managed social media channels focusing on organic brand awareness and audience engagement; Created and published branded organic content; Monitored and reported on marketing activities and performance goals; Contributed to an employer branding project developing the 'Company Life' section on LinkedIn.

Intern at University of Milan Bicocca

January 1, 2020 - June 1, 2020

Wrote code for implementing Unobserved Components model (UCM) time-series models; Used UCM models to forecast electricity demand in Italy.

Content Marketing Analyst at It's Prod igy srl Milan

March 1, 2022 - November 30, 2022

Managed B2B events marketing topics such as digital transformation, digital marketing, business development, and SaaS platforms; Copywriting and content creation in English and Italian; CMS: WordPress; Email marketing: DEM and newsletters (via GetResponse and HubSpot); Managed social media via Hootsuite and Dirico.io; Handled registrations and bookings for corporate events; Lead generation through trade shows, social media, and content creation; Created and published branded organic content across key platforms; Monitored and reported on marketing activities and performance goals; Contributed to an employer branding project developing 'Company Life' section on LinkedIn.