I am a social media and digital marketing leader with over 15 years of experience driving brand growth, engagement, and loyalty through data-driven campaigns, viral content, and community-building strategies. I have a proven track record of boosting audience reach, increasing conversions, and delivering ROI across multiple platforms. Throughout my career, I have increased brand awareness, developed strong B2B relationships, grown social media presence exponentially, and optimized sales and marketing processes to increase revenue. I enjoy leveraging my skills in content creation, SEO, social media management, and strategic marketing to help brands thrive in today's competitive digital landscape.

Candace Bennett

I am a social media and digital marketing leader with over 15 years of experience driving brand growth, engagement, and loyalty through data-driven campaigns, viral content, and community-building strategies. I have a proven track record of boosting audience reach, increasing conversions, and delivering ROI across multiple platforms. Throughout my career, I have increased brand awareness, developed strong B2B relationships, grown social media presence exponentially, and optimized sales and marketing processes to increase revenue. I enjoy leveraging my skills in content creation, SEO, social media management, and strategic marketing to help brands thrive in today's competitive digital landscape.

Available to hire

I am a social media and digital marketing leader with over 15 years of experience driving brand growth, engagement, and loyalty through data-driven campaigns, viral content, and community-building strategies. I have a proven track record of boosting audience reach, increasing conversions, and delivering ROI across multiple platforms.

Throughout my career, I have increased brand awareness, developed strong B2B relationships, grown social media presence exponentially, and optimized sales and marketing processes to increase revenue. I enjoy leveraging my skills in content creation, SEO, social media management, and strategic marketing to help brands thrive in today’s competitive digital landscape.

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Work Experience

Event Specialist at PUSH Agency
January 1, 2025 - September 1, 2025
Planned and executed high-visibility events to boost brand exposure, including launches, celebrity engagements, and promotions. Built strong relationships with media, influencers, and key stakeholders. Led PR campaigns across social, SEO, and events while training staff on brand consistency and public presence.
Field/Digital Marketing Specialist at GMR Marketing
January 1, 2025 - September 1, 2025
Increased brand awareness and developed B2B relationships with 300+ vendors per quarter. Grew social media presence by over 1,000% across TikTok, Instagram, Twitter, and Facebook, reaching 15,000+ athletes, influencers, and users. Drove consumer engagement with over 100,000 participants at a single large-scale event. Achieved an average B2C conversion rate exceeding 40%. Optimized sales processes resulting in up to a 22% increase in revenue. Rolled out more than three new products in one year, resulting in a 25% increase in sales.
Social Media & Digital Marketing Consultant at Trulieve
January 1, 2025 - September 1, 2025
Executed promotional events to market new products, managed trial setups, and engaged consumers. Collected and analyzed feedback for KPI reporting and strategic planning. Supervised staff for surveys and compliance, supported brand visibility through on-site activations, and collaborated with management to refine endorsement strategies.
Public Relations Consultant at Ashwagandha KSM-66
January 1, 2024 - Present
Produced photo and video content for social, print, and marketing channels focusing on brand consistency across products and platforms. Created persuasive copy for posts and ads leveraging SEO principles. Skilled in relevant Adobe Suite applications, Final Cut Pro, Canva, and AI tools including Jasper, MidJourney, and DALL·E.
Field Marketing Manager at Ron Sutton Race Technology
January 1, 2016 - September 1, 2025
Managed field marketing operations from 2014 to 2016 supporting brand and product promotions.

Education

B.S. Film Production at The Art Institute of Pittsburgh
January 1, 2012 - January 1, 2012
Leadership at University of Illinois Urbana-Champaign
January 1, 2024 - January 1, 2024
UX/UI Design at California Institute of the Arts
January 1, 2024 - January 1, 2024

Qualifications

Add your qualifications or awards here.

Industry Experience

Consumer Goods, Professional Services, Retail, Media & Entertainment