I am a passionate Influencer Marketing Manager with extensive experience in building and managing influencer networks across multiple platforms including Instagram, TikTok, Twitch, and YouTube. I thrive on identifying and collaborating with creators to craft engaging campaigns that resonate with their communities and deliver measurable results. Currently, I freelance for MyProtein and have previously led influencer marketing initiatives for Gorilla Sports GmbH. With a background in marketing communication and strong skills in campaign management, contract negotiation, and event planning, I am committed to driving influencer success in the dynamic DACH region. Beyond my professional experience, I enjoy traveling, strength training, photography, and reading, which inspire my creative approach to content and community engagement.

I am a passionate Influencer Marketing Manager with extensive experience in building and managing influencer networks across multiple platforms including Instagram, TikTok, Twitch, and YouTube. I thrive on identifying and collaborating with creators to craft engaging campaigns that resonate with their communities and deliver measurable results. Currently, I freelance for MyProtein and have previously led influencer marketing initiatives for Gorilla Sports GmbH. With a background in marketing communication and strong skills in campaign management, contract negotiation, and event planning, I am committed to driving influencer success in the dynamic DACH region. Beyond my professional experience, I enjoy traveling, strength training, photography, and reading, which inspire my creative approach to content and community engagement.

Available to hire

I am a passionate Influencer Marketing Manager with extensive experience in building and managing influencer networks across multiple platforms including Instagram, TikTok, Twitch, and YouTube. I thrive on identifying and collaborating with creators to craft engaging campaigns that resonate with their communities and deliver measurable results. Currently, I freelance for MyProtein and have previously led influencer marketing initiatives for Gorilla Sports GmbH.

With a background in marketing communication and strong skills in campaign management, contract negotiation, and event planning, I am committed to driving influencer success in the dynamic DACH region. Beyond my professional experience, I enjoy traveling, strength training, photography, and reading, which inspire my creative approach to content and community engagement.

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Experience Level

Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate

Work Experience

Content Creator at Twitch
April 1, 2020 - Present
Creating content for Twitch community and engaging audiences through live streaming.
Influencer Marketing Manager DACH Freelancer at MyProtein
April 1, 2023 - Present
Building an influencer network, identifying and analyzing suitable influencers, collaborating with creators across Instagram, TikTok, Twitch, and YouTube. Managing campaigns, steering, and supporting influencers. Community management.
Head of Influencer Marketing at Gorilla Sports GmbH
December 1, 2022 - September 1, 2025
Built and managed an influencer network in the DACH region. Identified and selected appropriate influencers. Created contracts and briefings. Managed campaigns and influencer relationships. Planned and executed sponsoring events. Monitored results and success using KPIs.
Junior Influencer Marketing Manager at CPM Germany GmbH
December 1, 2021 - September 1, 2025

Education

Kauffrau für Marketingkommunikation at CPM Germany GmbH, Bad Homburg
August 1, 2019 - July 1, 2021
Fachhochschulreife at Wirtschaftsschule am Oswaldsgarten, Fachoberschule Gießen
August 1, 2017 - July 1, 2019

Qualifications

Add your qualifications or awards here.

Industry Experience

Retail, Media & Entertainment, Consumer Goods, Professional Services, Travel & Hospitality