Senior brand designer and creative lead with 15+ years building scalable brand systems, integrated campaigns, and multi-channel marketing assets across travel, healthcare, hospitality, mobility, and consumer brands. Experienced leading brand refreshes, sales enablement initiatives, and creative operations—from concept through execution—with strong visual craft and operational thinking. Partnering closely with stakeholders and cross-functional teams, I develop brand identity systems, campaign development, and visual storytelling that improve consistency and execution. I’ve led work across digital, social, and experiential touchpoints, managed external agencies and vendors, and built templates, guidelines, and asset libraries to scale creative output.…

David DaCosta

Senior brand designer and creative lead with 15+ years building scalable brand systems, integrated campaigns, and multi-channel marketing assets across travel, healthcare, hospitality, mobility, and consumer brands. Experienced leading brand refreshes, sales enablement initiatives, and creative operations—from concept through execution—with strong visual craft and operational thinking. Partnering closely with stakeholders and cross-functional teams, I develop brand identity systems, campaign development, and visual storytelling that improve consistency and execution. I’ve led work across digital, social, and experiential touchpoints, managed external agencies and vendors, and built templates, guidelines, and asset libraries to scale creative output.…

Available to hire

Senior brand designer and creative lead with 15+ years building scalable brand systems, integrated campaigns, and multi-channel marketing assets across travel, healthcare, hospitality, mobility, and consumer brands. Experienced leading brand refreshes, sales enablement initiatives, and creative operations—from concept through execution—with strong visual craft and operational thinking.

Partnering closely with stakeholders and cross-functional teams, I develop brand identity systems, campaign development, and visual storytelling that improve consistency and execution. I’ve led work across digital, social, and experiential touchpoints, managed external agencies and vendors, and built templates, guidelines, and asset libraries to scale creative output.

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Skills

Experience Level

Work Experience

Independent Brand Consultant (Freelance) at Freelance
October 1, 2024 - Present
Partnering with hospitality, consumer, nonprofit, and lifestyle brands on brand identity systems, campaign development, marketing design, and visual storytelling initiatives. Clients include Portland Trimet, Tillamook Creamery, Food52, and Prosper Portland.
Brand Design Lead at Trova Trip
October 1, 2024 - September 1, 2025
Evolved visual language beyond logo and color palette to create Trova’s brand 2.0. Built on-brand revenue-driving tools and templates for the Sales Team. Created multi-media assets for social media feed. Developed delightful brand moments for TrovaTrip Hosts and employees through creating thoughtful brand merchandise and experiences.
Freelance Brand / Marketing Designer at Self-Employed
October 1, 2024 - Present
Helping brands tell their stories through logo design, illustration, digital marketing assets and campaigns. Clients include Portland Trimet, Tillamook Creamery, Food 52, and Prosper Portland.
Brand Design Lead at TrovaTrip
May 1, 2023 - October 1, 2024
Helped evolve TrovaTrip’s visual identity into a scalable brand system supporting marketing and sales initiatives. Expanded brand language across digital, social, and experiential touchpoints. Created sales enablement tools and GTM marketing assets, and partnered cross-functionally to improve brand consistency and campaign execution.
Brand Designer at NexHealth
March 1, 2023 - September 1, 2025
Contributed significantly to a full company brand refresh. Established workflows for stakeholders and contract workers. Directed and produced customer case study video/ photoshoots. Created templates and guidelines for social and blog assets. Designed annual “State of Dental” thought leadership report with marketing campaign assets.
Brand Design Lead at NexHealth
August 1, 2022 - March 1, 2023
Led a company-wide brand refresh supporting growth across marketing and customer-facing channels. Rolled out updated visual identity across web, social, and sales materials. Established creative workflows for stakeholders and contractors and designed thought leadership reports and campaign assets.
Brand Design Lead at Driveway
August 1, 2022 - September 1, 2025
Led the brand team in creating industry-leading brand campaigns. Directed external agencies. Produced brand photo shoots, explainer videos, and digital ad campaigns. Designed templates and guidelines to ensure all visual touchpoints were on-brand. Established illustration style and library of assets. Organized items on the digital asset management platform.
Brand Design Lead at Driveway
August 1, 2020 - August 1, 2022
Led brand design initiatives supporting integrated campaigns and digital marketing efforts. Directed campaigns across advertising, video, and social channels. Managed external agencies and creative vendors and built scalable templates, guidelines, and asset libraries.
Lead Brand Designer at Vacasa
March 1, 2020 - September 1, 2025
Partnered with an external agency in a visual refresh of the brand. Led a team of internal designers creating templates, guidelines, and assets for the updated brand. Designed collateral for sales, advertising, and direct mail programs. Produced, directed and edited internal and external facing videos. Established illustration style and guidelines. Directed a team of external illustrators for direct mail campaigns.
Brand Design Lead at Vacasa
October 1, 2015 - March 1, 2020
Supported the evolution and scaling of Vacasa’s visual identity during a major growth period. Developed templates, guidelines, and campaign collateral. Directed video and illustration projects across marketing channels and managed external illustrators and creative partners.
Senior Graphic Designer at Citrin Cooperman
October 1, 2015 - September 1, 2025
Designed branded marketing materials for internal and external touch points. Established templates, brand guidelines and workflows. Managed the design assets library and creative job intake form system.
Graphic Designer at SourceMedia
October 1, 2014 - September 1, 2025
Designed print and digital marketing collateral for 12 B2B publications, including sales materials, event collateral and motion graphics for digital advertisements. Oversaw a team of four other marketing designers.

Education

BFA, Graphic Design/Illustration at University of Miami
January 1, 2002 - September 1, 2025
Graphic Design & Illustration at University of Miami — FLBFA
January 1, 2002 - August 26, 2026

Qualifications

2025 Print Magazine Outdoor/Billboard Award for “Trimet - Siempre Pa’ Lante: Hispanic Heritage Month bus wrap”
January 1, 2025 - September 1, 2025

Industry Experience

Media & Entertainment, Retail, Transportation & Logistics, Software & Internet, Professional Services, Travel & Hospitality, Healthcare, Non-Profit Organization, Consumer Goods

Skills

Experience Level