I am a skilled digital marketer and media buyer based in Chiang Mai, Thailand, with extensive freelance and corporate experience. I specialize in setting up and optimizing ad campaigns across platforms like Facebook, Instagram, TikTok, and Google Ads to maximize ROI and help clients grow their online presence and sales. I have worked with diverse industries such as automotive, insurance, property, and e-commerce, managing campaigns from account setup to performance reporting. I am passionate about leveraging data-driven insights and innovative marketing strategies to deliver measurable results. I continually refine ad creatives and audience targeting, conduct A/B testing, and analyze campaign metrics to improve engagement and conversion rates. With a strong foundation in business administration and certifications in various Google and Facebook advertising tools, I strive to help brands achieve their marketing goals effectively and efficiently.

Htoom Ya Taung

I am a skilled digital marketer and media buyer based in Chiang Mai, Thailand, with extensive freelance and corporate experience. I specialize in setting up and optimizing ad campaigns across platforms like Facebook, Instagram, TikTok, and Google Ads to maximize ROI and help clients grow their online presence and sales. I have worked with diverse industries such as automotive, insurance, property, and e-commerce, managing campaigns from account setup to performance reporting. I am passionate about leveraging data-driven insights and innovative marketing strategies to deliver measurable results. I continually refine ad creatives and audience targeting, conduct A/B testing, and analyze campaign metrics to improve engagement and conversion rates. With a strong foundation in business administration and certifications in various Google and Facebook advertising tools, I strive to help brands achieve their marketing goals effectively and efficiently.

Available to hire

I am a skilled digital marketer and media buyer based in Chiang Mai, Thailand, with extensive freelance and corporate experience. I specialize in setting up and optimizing ad campaigns across platforms like Facebook, Instagram, TikTok, and Google Ads to maximize ROI and help clients grow their online presence and sales. I have worked with diverse industries such as automotive, insurance, property, and e-commerce, managing campaigns from account setup to performance reporting.

I am passionate about leveraging data-driven insights and innovative marketing strategies to deliver measurable results. I continually refine ad creatives and audience targeting, conduct A/B testing, and analyze campaign metrics to improve engagement and conversion rates. With a strong foundation in business administration and certifications in various Google and Facebook advertising tools, I strive to help brands achieve their marketing goals effectively and efficiently.

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Language

English
Advanced

Work Experience

Media Buyer (Freelance) at amshots
April 1, 2025 - Present
Set up Facebook Pixel for Shopify e-commerce website and planned and ran Meta Ads campaigns focused on generating online sales. Optimized ad performance to maximize Return on Ad Spend (ROAS). Reviewed ad creatives and provided content improvement suggestions for better engagement and conversion.
Media Buyer (Freelance)
April 1, 2025 - Present
Set up Facebook, Instagram, and TikTok ad accounts for clients in various industries including automotive, insurance, accessory, and property. Ran Meta Ads campaigns for products such as watches, cars, and insurance. Prepared performance reports with key insights and shared them with clients regularly. Supported clients from account setup to campaign launch and reporting. Set up Google Ads for website visibility and Google Business profile.
Digital Marketing Executive at KBZ Bank
May 31, 2024 - September 1, 2025
Optimized bidding to achieve low CPM and CPC and high ROI, allocating budgets towards high-performing ads, audiences, and channels. Produced media plans forecasting budget, audience size, platform, and ad objectives for strong customer reach. Scheduled social media posts across KBZ Bank and KBZPay channels. Performed A/B testing on landing pages, creatives, ad copy, and audience for follower growth, acquisition, and branding campaigns. Analyzed past campaign data to provide actionable insights for adjustments to creatives, content, audience, budget, objectives, and KPIs. Generated monthly reports analyzing data from Facebook Ads, Viber, Google Ads, LinkedIn, and TikTok. Researched keywords for monthly SEM campaigns to boost SEO performance. Implemented SMS, email, and Viber marketing to reach premium customers. Used Google Analytics and Firebase to analyze website and mobile wallet app user behavior and transaction rates. Set up custom events and tracking pixels for better customer ins
Communications Specialist at KBZ Bank
March 1, 2023 - September 1, 2025
Produced engagement campaigns such as photo competitions and blood donation drives for employees. Wrote internal announcements released through the internal website and created content calendars to schedule posts and visuals. Responsible for copywriting tasks.
Marketing Intern at Shopapp mm (Daraz Myanmar)
June 30, 2022 - September 1, 2025
Learned about digital marketing processes for e-commerce and wrote scripts and developed content ideas for live sales. Hosted live sales sessions as part of marketing activations.
Media Buyer (Freelance) at Self-employed
April 1, 2025 - Present
Set up Facebook Pixel for Shopify e-commerce websites and planned and ran Meta Ads campaigns focused on generating online sales. Optimized ad performance to maximize Return on Ad Spend (ROAS). Reviewed ad creatives and provided content improvement suggestions for better engagement and conversion. Managed Facebook, Instagram, and TikTok ad accounts for clients in automotive, insurance, accessory, and property industries, running campaigns for products like watches, cars, and insurance. Prepared performance reports with key insights and supported clients from account setup to campaign launch and reporting. Set up and ran Google Ads for website visibility and Google Business Profile. Worked as a freelance media buyer since April 2025.
Digital Marketing Executive at KBZ Bank
May 31, 2024 - September 1, 2025
Optimized bidding strategies to achieve low CPM and CPC with high ROI, allocating budget towards high-performing ads, audiences, and channels. Produced media plans predicting budget, audience size, and platform selection for campaign objectives. Scheduled social media posts for KBZ Bank and KBZPay channels. Performed A/B testing on landing pages, creatives, ad copy, and audiences to identify top-performing elements for follower growth, acquisition, and branding campaigns. Analyzed past campaign data for actionable insights on creatives, content, audience, budget, objectives, and KPIs. Generated monthly reports analyzing data from Facebook Ads, Viber, Google Ads, LinkedIn, and TikTok. Conducted keyword research for monthly SEM campaigns to boost SEO for KBZPay and KBZ Bank websites. Implemented SMS, email, and Viber marketing targeting premium customers. Utilized Google Analytics and Firebase to monitor website and mobile app performance including bounce rates, sessions, users, and tran
Communications Specialist at KBZ Bank
March 1, 2023 - September 1, 2025
Produced employee engagement campaigns such as photo competitions and blood donation drives. Authored internal announcements for employee communications on the internal website. Created content calendars to schedule posts and visuals. Performed copywriting tasks supporting internal and external communications.
Marketing Intern at Shop App MM (Daraz Myanmar)
June 30, 2022 - September 1, 2025
Learned about digital marketing processes for e-commerce. Wrote scripts and developed content ideas for live sales. Served as host in live sales sessions, gaining hands-on experience in digital sales promotion and content creation.

Education

Bachelor of Business Administration at The Open University of Hong Kong
January 1, 2017 - December 31, 2019
Bachelor of Business Administration at The Open University of Hong Kong
January 1, 2017 - December 31, 2019

Qualifications

Google Ads Display Manager
January 11, 2030 - September 1, 2025
Google Ads
January 11, 2030 - September 1, 2025
TikTok Ads
January 11, 2030 - September 1, 2025
Google Analytics
January 11, 2030 - September 1, 2025
Google Tag Manager Fundamentals
January 11, 2030 - September 1, 2025
Advertising on Instagram Mini-course
January 11, 2030 - September 1, 2025
Advertising on TikTok
January 11, 2030 - September 1, 2025
Advanced Facebook Advertising
January 11, 2030 - September 1, 2025
Google Ads Essential Training
January 11, 2030 - September 1, 2025
Google Display Ads Upper Intermediate
January 11, 2030 - September 1, 2025
Google Ads Display Manager
January 11, 2030 - September 1, 2025
Google Analytics 4 (GA4) Data and Learn to Read Reports
January 11, 2030 - September 1, 2025
Advertising on Instagram Mini-course
January 11, 2030 - September 1, 2025
Google Tag Manager Fundamentals
January 11, 2030 - September 1, 2025
Advertising on TikTok Advanced
January 11, 2030 - September 1, 2025
Advanced Facebook Advertising
January 11, 2030 - September 1, 2025
Google Ads Essential Training
January 11, 2030 - September 1, 2025
Google Display Ads Upper Intermediate
January 11, 2030 - September 1, 2025

Industry Experience

Financial Services, Retail, Software & Internet, Media & Entertainment, Other, Consumer Goods