I am an experienced Social Media Executive and Content Writer with over two years of expertise in devising impactful marketing strategies and expanding brand presence. Skilled in SEO, content writing, digital marketing, SEM, user engagement, and organic search, I have a proven track record of optimizing processes and leading cross-functional teams to success. Proficient with leading digital tools such as Facebook Ads, HubSpot, Google Ads, Hootsuite, Google Analytics, Adobe Photoshop, and Canva, I excel at creating engaging campaigns and enhancing audience interaction across social media platforms while ensuring brand consistency and quality content delivery.

Palak Sharma

I am an experienced Social Media Executive and Content Writer with over two years of expertise in devising impactful marketing strategies and expanding brand presence. Skilled in SEO, content writing, digital marketing, SEM, user engagement, and organic search, I have a proven track record of optimizing processes and leading cross-functional teams to success. Proficient with leading digital tools such as Facebook Ads, HubSpot, Google Ads, Hootsuite, Google Analytics, Adobe Photoshop, and Canva, I excel at creating engaging campaigns and enhancing audience interaction across social media platforms while ensuring brand consistency and quality content delivery.

Available to hire

I am an experienced Social Media Executive and Content Writer with over two years of expertise in devising impactful marketing strategies and expanding brand presence. Skilled in SEO, content writing, digital marketing, SEM, user engagement, and organic search, I have a proven track record of optimizing processes and leading cross-functional teams to success.

Proficient with leading digital tools such as Facebook Ads, HubSpot, Google Ads, Hootsuite, Google Analytics, Adobe Photoshop, and Canva, I excel at creating engaging campaigns and enhancing audience interaction across social media platforms while ensuring brand consistency and quality content delivery.

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Experience Level

Expert
Expert
Expert

Language

English
Fluent
Hindi
Fluent

Work Experience

Social Media Specialist at InstaWP Freelancer
September 1, 2024 - Present
Developed engaging Instagram posts and ad campaigns, utilizing analytics tools to enhance audience engagement and brand visibility. Ensured brand consistency across social platforms by applying SEO best practices and effective hashtag strategies to optimize reach. Created and edited voiceovers for YouTube videos, enhancing content quality and improving viewer retention. Increased social media followers by 100% through targeted content strategies and scheduling tools like Hootsuite and Buffer.
Social Media Manager at UMA Oils
September 1, 2024 - September 1, 2025
Executed new content marketing strategies such as link building and improved existing content by updating it. Directed content creation, scheduling, and postings on Instagram to drive engagement rate. Utilized social media analytics to track trends, competitors, and feedback for strategic refinement.
News Associate at VerSe Innovation (DailyHunt)
December 1, 2023 - September 1, 2025
Ensured accuracy of news content by conducting thorough research and utilizing fact-checking tools to identify and rectify errors. Enhanced content quality significantly by identifying trending topics for real-time news coverage through effective market research. Stayed informed about current events and digital news trends to enhance decision-making and content relevance. Improved content strategy by analyzing engagement metrics and implementing improvements to boost user experience.
Social Media Executive at Konsole Group
December 1, 2022 - September 1, 2025
Orchestrated campaigns on social media platforms such as Facebook and Instagram to generate leads and enhance brand visibility by utilizing user-generated content and paid promotions. Planned and implemented social media strategies, enhancing engagement by 20% through use of Hootsuite and Buffer. Elevated company online brand presence by growing followers via Google Analytics and Hootsuite monitoring. Also wrote technical blogs for B2C clients and designed content marketing and branding strategies.

Education

MA (Advertising & Public Relation) at Kushabhau Thakre University
January 11, 2030 - September 1, 2025
PG Certification in Digital Marketing & Communication at MICA & upGrad
January 11, 2030 - September 1, 2025
B A (J&MC) at Amity University, Chhattisgarh
January 11, 2030 - September 1, 2025

Qualifications

PG Certification in Digital Marketing & Communications
January 11, 2030 - September 1, 2025
Specialization in Branding & Communication
January 11, 2030 - September 1, 2025
Specialization in Marketing Analytics
January 11, 2030 - September 1, 2025
Specialization in Social Media & Content Marketing
January 11, 2030 - September 1, 2025
Specialization in Marketing Communication - PR
January 11, 2030 - September 1, 2025

Industry Experience

Media & Entertainment, Professional Services, Retail, Software & Internet, Consumer Goods