Hi! I'm Sara Valeria Prieto, a passionate graphic designer and illustrator based in Bogotá, Colombia. I love telling compelling visual stories through color, typography, and composition. With experience in brand identity, analog and digital illustration, and social media content, I enjoy collaborating with entrepreneurs, artistic groups, and NGOs to deliver creative and strategic design solutions. I’m recognized for my creativity, attention to detail, strategic thinking, and teamwork skills. I have a strong interest in creating innovative visual solutions that connect brands with their audiences effectively. I'm always excited to explore new projects and contribute my skills to help brands grow and communicate their message visually.

Sara Valeria Prieto

Hi! I'm Sara Valeria Prieto, a passionate graphic designer and illustrator based in Bogotá, Colombia. I love telling compelling visual stories through color, typography, and composition. With experience in brand identity, analog and digital illustration, and social media content, I enjoy collaborating with entrepreneurs, artistic groups, and NGOs to deliver creative and strategic design solutions. I’m recognized for my creativity, attention to detail, strategic thinking, and teamwork skills. I have a strong interest in creating innovative visual solutions that connect brands with their audiences effectively. I'm always excited to explore new projects and contribute my skills to help brands grow and communicate their message visually.

Available to hire

Hi! I’m Sara Valeria Prieto, a passionate graphic designer and illustrator based in Bogotá, Colombia. I love telling compelling visual stories through color, typography, and composition. With experience in brand identity, analog and digital illustration, and social media content, I enjoy collaborating with entrepreneurs, artistic groups, and NGOs to deliver creative and strategic design solutions.

I’m recognized for my creativity, attention to detail, strategic thinking, and teamwork skills. I have a strong interest in creating innovative visual solutions that connect brands with their audiences effectively. I’m always excited to explore new projects and contribute my skills to help brands grow and communicate their message visually.

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Language

Spanish; Castilian
Fluent
English
Advanced
Italian
Beginner
Korean
Beginner

Work Experience

Brand Identity Redesign at Corporación Territorios
August 1, 2025 - Present
Developed the new visual concept of the brand including logo design, brand manual, and digital assets. Created illustrations tailored to company needs. Designed digital tokens and redesigned the landing page, ensuring a cohesive and innovative brand identity.
Social Media & Digital Marketing at ViGlow Nails
August 1, 2025 - Present
Designed social media graphics such as posts, stories, and reels. Built strategic content calendars for Instagram and TikTok. Edited videos and reels. Developed growth and engagement strategies including hashtags, campaigns, and audience interaction to boost brand presence online.
Communications Intern at ONG Action Against Hunger Colombia
July 1, 2025 - September 1, 2025
Managed social media and analyzed digital metrics. Designed internal communication pieces following institutional guidelines. Edited videos for social media, internal campaigns, and YouTube. Produced and edited podcasts. Created external pieces including mailings, illustrations, and communication materials. Strengthened visual consistency, supported visibility of social campaigns, and optimized digital strategy through data-driven presentations.
Branding at Birdy
June 1, 2024 - September 1, 2025
Developed naming and visual concept. Designed logo, brand manual, apparel, and web catalog. Created illustrations for prints and digital media. Consolidated a distinctive brand identity with a complete visual system that enabled market entry in both digital and physical channels.
Branding at Eirene Studio
October 1, 2023 - September 1, 2025
Handled naming, concept, and identity design. Designed brand manual and digital applications. Created analog/digital illustrations for print and social media.
Branding and Illustrations at Trouble Makers Utadeo
November 1, 2023 - September 1, 2025
Designed full visual identity with a unique color palette. Created digital illustrations, collages, and social media visuals. Designed merchandise including hoodies, hats, and bottles. Developed a strong identity adopted at national fairs and competitions, reinforcing brand recognition and team cohesion.
Rebranding at Rolo Cafe - Veggie Lab
May 1, 2023 - September 1, 2025
Redesigned and updated visual identity with a colleague. Created analog/digital illustrations and collages for promotional pieces. Designed event graphics including posters, banners, signage, and merchandise such as bags, menus, and stickers. Strengthened the café-bar’s positioning with a coherent and attractive brand system.

Education

B.A Graphic Design at Universidad Jorge Tadeo Lozano
January 1, 2020 - August 1, 2025
High School Diploma at Colegio Sagrado Corazón de Jesús Bethlemitas
January 1, 2012 - January 1, 2018

Qualifications

IELTS British Council Band
January 1, 2020 - September 1, 2025

Industry Experience

Media & Entertainment, Non-Profit Organization, Retail, Professional Services