I’m a Swiss-based graphic designer and art director with a passion for crafting cohesive brand identities and compelling visual campaigns across digital and print. I collaborate with teams in Paris, New York, and Geneva to transform client briefs into bold, friendly design that resonates with audiences. I blend art direction, photography, and social media storytelling to build communities and elevate brands. Proficient with Adobe Creative Suite and modern AI tools, I enjoy turning ideas into polished visuals, from logo systems to full campaigns.

Yaz Cubukcu

I’m a Swiss-based graphic designer and art director with a passion for crafting cohesive brand identities and compelling visual campaigns across digital and print. I collaborate with teams in Paris, New York, and Geneva to transform client briefs into bold, friendly design that resonates with audiences. I blend art direction, photography, and social media storytelling to build communities and elevate brands. Proficient with Adobe Creative Suite and modern AI tools, I enjoy turning ideas into polished visuals, from logo systems to full campaigns.

Available to hire

I’m a Swiss-based graphic designer and art director with a passion for crafting cohesive brand identities and compelling visual campaigns across digital and print. I collaborate with teams in Paris, New York, and Geneva to transform client briefs into bold, friendly design that resonates with audiences.

I blend art direction, photography, and social media storytelling to build communities and elevate brands. Proficient with Adobe Creative Suite and modern AI tools, I enjoy turning ideas into polished visuals, from logo systems to full campaigns.

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Language

French
Fluent
English
Fluent
Turkish
Fluent

Work Experience

Freelance Graphic Designer at NIDRAM, Geneva
August 1, 2025 - November 1, 2025
Designed the complete visual identity for the meditation album NIDARAM, including logo, cover art, and color system. Developed and designed the sales website, ensuring a cohesive brand experience and smooth user navigation.
Freelance Graphic Designer & Community Manager at Barter Art Advisory, Paris & New York
July 1, 2025 - November 1, 2025
Developed and executed social media content strategies to enhance brand visibility and engagement. Created, scheduled, and published daily posts, stories, and reels on Instagram, Facebook and LinkedIn. Designed engaging visuals such as website and brochure. Managed and grew the online community, responding to comments and direct messages.
Freelance Community Manager & Content Creator at Contemplation Jewelry Store, Geneva
January 1, 2025 - Present
Developed and executed social media content strategies to increase brand visibility and engagement. Created, scheduled, and published daily posts, stories, and reels on Instagram and Facebook. Designed engaging visual assets including photography, video, and graphics tailored to the jewelry market. Managed and grew the online community, responding to comments and direct messages. Collaborated to define brand tone and storytelling for campaigns and product launches. Organized and promoted in-store events and online contests to boost customer loyalty. Analyzed social media performance and prepared monthly reports with actionable insights.
Art Director (Client: McDonald’s) at TBWA, Zurich
January 1, 2024 - June 1, 2024
Designed and developed creative advertising campaigns (print & digital). Created innovative visual concepts based on client briefs. Assisted in photo shoots, visual selection, and post-production. Collaborated with creative and marketing teams to ensure brand consistency.
Art Director at TBWA, Zurich (Client: McDonald’s)
January 1, 2024 - Present
Designed and developed creative advertising campaigns across print and digital media. Created innovative visual concepts based on client briefs. Assisted in photo shoots, visual selection, and post-production processes. Collaborated with creative and marketing teams to ensure brand consistency throughout campaigns.
Communication Manager & Art Director at Le Grain, Atelier, Geneva
December 31, 2023 - September 1, 2025
Developed and executed overall communication strategy. Designed visual assets and organized events. Managed media relations and local partnerships.
Art Director, Graphic Designer at PAW! Creative Studio, Geneva
January 1, 2023 - Present
Produced content for Instagram, including photos, videos, and stories. Defined and implemented brand visual guidelines. Developed visual identities for local brands and designed both print and digital assets.
Communication & Marketing Strategist at Hairborn, Switzerland
December 31, 2022 - September 1, 2025
Developed and managed social media communication strategies. Built and engaged the online community with creative content. Tracked performance and prepared analytical reports. Contributed to business development and B2B client acquisition.
Communication Manager & Art Director at Le Grain, Atelier, Geneva
September 1, 2022 - November 1, 2023
Developed and executed overall communication strategy. Designed visual assets and organized events. Managed media relations and local partnerships.
Art Direction & Collection Development Intern at ATT Clothing
December 31, 2020 - September 1, 2025
Art directed photoshoots for the new summer collection (Zara). Supported product development, trend research, and moodboard creation. Coordinated with production teams and stylists to ensure quality deliverables.
Art Direction & Collection Development at ATT Clothing (Internship)
August 1, 2020 - February 1, 2021
Art directed photoshoots for the new summer collection (Zara). Supported product development, trend research, and moodboard creation. Coordinated with production teams and stylists.
Communication & Marketing Strategist at Hairborn, Switzerland
January 1, 2020 - June 1, 2022
Developed and managed social media communication strategies. Built and engaged the online community with creative content. Tracked performance and prepared analytical reports. Contributed to business development and B2B client acquisition.
Collection Development & Brand Communication at Mehtap Eleidi
December 31, 2019 - September 1, 2025
Contributed to new fashion line development. Managed brand communication on Instagram and other digital platforms. Created visual content for product launches.
Art Therapy Educator (Non-profit) at Maya Vakfi, Istanbul
December 31, 2018 - September 1, 2025
Led art therapy workshops for children. Created educational and artistic materials to promote artistic expression among young audiences.
Art Therapy Educator at Maya Vakfi, Istanbul
April 1, 2018 - May 1, 2018
Led art therapy workshops for children. Created educational and artistic materials. Promoted artistic expression among young audiences.

Education

Bachelor in Art Direction at CREA Genève, OMNES Education
January 1, 2021 - January 1, 2024
Foundation Year, Fashion Styling & Art Direction at Istituto Marangoni, London
January 1, 2019 - January 1, 2020
Introduction to Fashion Styling & Communication at Istanbul Moda Akademisi (IMA)
January 1, 2018 - January 1, 2019
International Baccalaureate at International School of Geneva, La Grande Boissière
January 1, 2015 - January 1, 2018
Bachelor in Art Direction at CREA Genève, OMNES Education
January 1, 2021 - January 1, 2024
Foundation Year at Istituto Marangoni, London
January 1, 2019 - January 1, 2020
Introduction to Fashion Styling & Communication at Istanbul Moda Akademisi (IMA)
January 1, 2018 - January 1, 2019
International Baccalaureate at International School of Geneva, La Grande Boissière
January 1, 2015 - January 1, 2018

Qualifications

Add your qualifications or awards here.

Industry Experience

Consumer Goods, Media & Entertainment, Non-Profit Organization, Retail, Professional Services, Software & Internet, Education, Other